Associate Director, Oncology Marketing - Core Brand
Regeneron, Tarrytown, NY, United States
Associate Director, Oncology Marketing Core Brand
The Associate Director, Oncology Marketing Core Brand is a key member of the Oncology Business Unit and reports directly to the Global Core Marketing Lead. This role is responsible for shaping and driving above-indication strategy, ensuring brand consistency and strategic cohesion across indications. The Associate Director partners closely with the indication teams to integrate priorities and enable aligned, high-impact execution across brand planning, congress strategy and execution, ad boards, and field meeting planning. A typical day may include the following: Leading the Global brand planning process by refining the framework and setting up a plan that ensures timely and successful delivery of the strategic plan, tactical plan, and finances integrating global regional and local plans. Leading the franchise congress strategy which includes the execution of key congresses, identifying key promotional opportunities, setting measurement plans, and effectively leading cross-functional teams with multiple internal and external partners. Driving the strategic vision for national sales meetings. Work in close collaboration with sales leadership, commercial operations, internal partners and production companies. Spearheading the development of the Annual Advisory Board Plan [AABP] with partnership with medical counterparts. Effectively drive the process forward to ensure timely leadership review and approval of the AABP every year. Developing customer-focused and differentiated marketing materials for target audiences including approval through RC. To be considered, you must possess: Bachelor's degree and 5+ years of progressive experience in HCP Marketing, Plan of Action Meetings, Congress Management, and Strategic Brand Planning. Oncology and pharmaceutical sales experience a plus. Experience in budget management and working with creative agencies and regulatory/legal review processes (RC). Emotional intelligence, including poise and business maturity to manage confidential information and gain credibility with senior leaders. Ability to effectively navigate ambiguity (high learning agility) and develop paths forward to successfully complete initiatives and get results. Ability to work on multiple projects with a wide range of constituents, with a proven track record of being able to collaborate, prioritize, and achieve successful outcomes. Onsite role requiring 4 days per week in the Sleepy Hollow office. Must be willing to travel 35-40% (including weekend travel as needed). $157,200.00 - $256,600.00
The Associate Director, Oncology Marketing Core Brand is a key member of the Oncology Business Unit and reports directly to the Global Core Marketing Lead. This role is responsible for shaping and driving above-indication strategy, ensuring brand consistency and strategic cohesion across indications. The Associate Director partners closely with the indication teams to integrate priorities and enable aligned, high-impact execution across brand planning, congress strategy and execution, ad boards, and field meeting planning. A typical day may include the following: Leading the Global brand planning process by refining the framework and setting up a plan that ensures timely and successful delivery of the strategic plan, tactical plan, and finances integrating global regional and local plans. Leading the franchise congress strategy which includes the execution of key congresses, identifying key promotional opportunities, setting measurement plans, and effectively leading cross-functional teams with multiple internal and external partners. Driving the strategic vision for national sales meetings. Work in close collaboration with sales leadership, commercial operations, internal partners and production companies. Spearheading the development of the Annual Advisory Board Plan [AABP] with partnership with medical counterparts. Effectively drive the process forward to ensure timely leadership review and approval of the AABP every year. Developing customer-focused and differentiated marketing materials for target audiences including approval through RC. To be considered, you must possess: Bachelor's degree and 5+ years of progressive experience in HCP Marketing, Plan of Action Meetings, Congress Management, and Strategic Brand Planning. Oncology and pharmaceutical sales experience a plus. Experience in budget management and working with creative agencies and regulatory/legal review processes (RC). Emotional intelligence, including poise and business maturity to manage confidential information and gain credibility with senior leaders. Ability to effectively navigate ambiguity (high learning agility) and develop paths forward to successfully complete initiatives and get results. Ability to work on multiple projects with a wide range of constituents, with a proven track record of being able to collaborate, prioritize, and achieve successful outcomes. Onsite role requiring 4 days per week in the Sleepy Hollow office. Must be willing to travel 35-40% (including weekend travel as needed). $157,200.00 - $256,600.00