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Product Manager

Hearst Television is seeking a Product Manager. The Product Manager plays a critical role in developing and scaling Hearst Television's core digital ad products across OTT, OLV, Display, Streaming Audio, and O&O. Reporting to the Vice President, Advanced Advertising, the PM helps inform product roadmaps, supports go-to-market planning, and enables sales through training and tools. This role works closely with Sales, Ad Ops, and Engineering to ensure product success and revenue impact.

This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location.

Responsibilities

Maintain and execute roadmap for a specific product category or categories (OTT, OLV, Display, Streaming Audio, and/or O&O)
Collaborate with stakeholders to help define features, pricing, and competitive positioning
Develop sales materials, positioning documents, and use-case collateral, in partnership with Product Marketing
Track adoption, performance, and user feedback to inform iterations in the product development flywheel
Support GTM execution for product launches and enhancements
Partner with Ad Ops on implementation requirements and workflows
Gather feedback from advertisers and sales to influence roadmap
Enable sales through playbooks, product briefs, and training sessions

Qualifications

Bachelor's degree in Marketing, Business, Media or related field
2+ years experience in digital media, ad tech, or product marketing
Knowledge of OTT/CTV ecosystem and advertising technologies
Ability to translate strategy into tactical deliverables
Experience with roadmap development and go-to-market support
Strong collaboration and communication skills

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs

Compensation

The estimated base salary range for this role is between $85,000 and $110,000. The actual base pay is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

","shortDescription","

Product Manager

Hearst Television is seeking a Product Manager. The Product Manager plays a critical role in developing and scaling...","promoted","title","Digital Advertising Product Manager Job at Hearst in New York","duration","","experienceLevel","displayThumbnail","location","locations",[64],"id",["B","3212035470"],"displayHeadline","Work at Hearst","category","Marketing & Communications","displayPublishedAt","2 hours ago","displayUrl","/jobs/3212035470-digital-advertising-product-manager-job-at-hearst-in-new-york","shortTitle","shortLocation","New York, NY, United States","searchCompanyPath","/jobs?keyword=Hearst","searchLocationPath","/jobs?location=New+York%2C+NY%2C+United+States","searchTitlePath","/jobs?keyword=Digital+Advertising+Product+Manager+Job+at+Hearst+in+New+York",{"_65":66,"_67":68,"_69":70,"_71":72,"_73":74},"country","United States","city","New York","formatted","New York, NY, United States, 10001","state","NY","postal_code","10001",["D",1774882800000],"Hearst Communications, Inc.","Hearst Television is seeking a Product Manager. The Product Manager plays a critical role in developing and scaling Hearst Television’s core digital ad products across OTT, OLV, Display, Streaming Audio, and O&O. Reporting to the Vice President, Advanced Advertising, the PM help inform product roadmaps, supports go-to-market planning, and enables sales through training and tools. This role works closely with Sales, Ad Ops, and Engineering to ensure product success and revenue impact.\nThis role requires in-office presence. Candidates may be considered for this role at any Hearst Television location.\nResponsibilities\nMaintain and execute roadmap for a specific product category or categories (OTT, OLV, Display, Streaming Audio, and/or O&O)\nCollaborate with stakeholders to help define features, pricing, and competitive positioning\nDevelop sales materials, positioning documents, and use-case collateral, in partnership with Product Marketing\nTrack adoption, performance, and user feedback to inform iterations in the product development flywheel\nSupport GTM execution for product launches and enhancements\nPartner with Ad Ops on implementation requirements and workflows\nGather feedback from advertisers and sales to influence roadmap\nEnable sales through playbooks, product briefs, and training sessions\nQualifications\nBachelor’s degree in Marketing, Business, Media or related field\n2+ years experience in digital media, ad tech, or product marketing\nKnowledge of OTT/CTV ecosystem and advertising technologies\nAbility to translate strategy into tactical deliverables\nExperience with roadmap development and go-to-market support\nStrong collaboration and communication skills\nValues in Action\nAt Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.\nHearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.\nMedical | Dental | Vision\n401(k) matching\nEmotional Wellness Support\nPaid Time Off\nLGBTQ+ Health Services\nAdditional benefits to meet your and your family's needs\nCompensation\nThe estimated base salary range for this role is between $85,000 and $110,000. The actual base pay is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.\nAbout Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.\nWe are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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Maintain and execute roadmap for a specific product category or categories (OTT, OLV, Display, Streaming Audio, and/or O&O)Collaborate with stakeholders to help define features, pricing, and competitive positioning. Develop sales materials, positioni Product Manager, Advertising, Manager, Digital, Product Development, Product, Technology

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Maintain and execute roadmap for a specific product category or categories (OTT, OLV, Display, Streaming Audio, and/or O&O)Collaborate with stak...",[110],["B","3176770328"],"/jobs/3176770328-digital-advertising-product-manager-job-at-hearst-in-new-york",{"_65":66,"_67":68,"_69":88,"_71":72,"_73":89},1072,"name","Hearst Television","agency","logo","slug","hearst-television","

Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

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