Description

Associate Product Marketing Manager, Easton, PA

GENERAL SUMMARY:

The Associate Product Manager is responsible for the support and business management of assigned platform product segment driven by collaboration and elaboration of the annual platform plan. Associate Product Manager provides support to implement short term and long term marketing plans, leading a cross-functional team that innovates product and marketing plans to grow sustainability and profitability.

The Associate Product Manager contributes to the analysis and development of detailed tactical plans of the assigned platform's overall global strategic plan; implements the marketing plans for the platform's assigned product segment(s)/franchise(s); assists in the planning, development and execution of the assigned product group's marketing objectives, tactics, programs and budgets; participates in and manages cross-functional teams to progress marketing projects to desired results and works with marketing peers and sales, operations and global teams to drive executional excellence.

PRINCIPAL DUTIES & RESPONSIBILITIES:

Contributes thought leadership, analysis and detailed tactical plans to assigned global platform product segments and marketing plans.
Recommends and executes programs and/or initiatives (i.e., new products, product changes/revisions, forecasts, pricing, packaging, advertising, activation, promotion, retail programs) to drive both the short and long term profitability and category share of all assigned businesses.
Collects and analyzes relevant market & category data to influence marketing plan and Supply/Operations Planning reports, i.e. competitive product information (positioning, pricing, promotional programs, etc.), market share data.
Conducts secondary research, analyzes syndicated data to support platform initiatives & recommendations; supports and participates in research projects to provide key learnings and strategic implications.
Provides tactical execution of the global new product process and commercialization including product, packaging, research & activation to meet financial objectives to drive both the short and long-term profitability and share position of all assigned businesses.
Provides budget management support.
Coordinates and manages cross-functional team activities/collaboration.
Provides support and information for key U.S. & International account programs, promotions.

JOB SPECIFICATIONS:

2+ years marketing experience preferably in CPG, toy company or consumer marketing work
Bachelor's degree required in business field, preferably with a Marketing concentration. MBA preferred
Strong demonstrated levels of accomplishments and business results

Proficient in MS Office including Word, Excel, PowerPoint; Lotus Notes
Good organizational skills with ability to manage several projects
General business management skills
Strong communication and presentation skills, with ability to lead cross-functional team
Strong business analytical skills, resourceful, results driven
Innovative thinker
Needs some supervision; self starter

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

DISCLAIMER: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

WHY CRAYOLA?

Kid Inspired Culture
Free Admission to Crayola Experience for Employees
Community Volunteerism Opportunities
Annual Bonus Potential for all Full-Time Employees
Company Matched 401k & Employee Value Sharing Plan
Comprehensive Healthcare Benefits for Eligible Employees
Education Assistance Program
Wellness Programs
Employee Resource Groups
Generous Product Discounts Onsite & Online
Company Sponsored Employee Events
Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Green is our favorite color!
Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability

Crayola is committed to providing competitive market compensation. Our pay ranges are established using reliable market data and consider factors such as job responsibilities, industry benchmarks, and geographic location.

Individual starting pay is determined by a candidate's skills, experience and qualifications. This role is eligible to participate in an annual incentive plan as per plan guidelines. For a full list of Crayola benefits, please visit https://www.crayola.com/company/employee-benefits.

No phone calls please.

Search Firm Representatives - Please Read Carefully:
Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.

Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referra

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
\n This employer is required to notify all applicants of their rights pursuant to federal employment laws. \n For further information, please review the Know Your Rights notice from the Department of Labor.

","

Description

Associate Product Marketing Manager, Easton, PA

GENERAL SUMMARY:

\n <...","Associate Brand & Product Marketing Manager","Full Time",[125],["B","3014517761"],"Work at Crayola","/jobs/3014517761-associate-brand-product-marketing-manager","Easton, PA, United States","/jobs?keyword=Crayola","/jobs?location=Easton%2C+PA%2C+United+States","/jobs?keyword=Associate+Brand+%26+Product+Marketing+Manager",{"_65":66,"_67":126,"_69":127,"_71":110,"_73":128},"Easton","Easton, PA, United States, 18043","18043",["D",1775498400000],"Description

Associate Product Marketing Manager, Easton, PA

GENERAL SUMMARY:

The Associate Product Manager is responsible for the support and business management of assigned platform product segment driven by collaboration and elaboration of the annual platform plan. Associate Product Manager provides support to implement short term and long term marketing plans, leading a cross-functional team that innovates product and marketing plans to grow sustainability and profitability.

The Associate Product Manager contributes to the analysis and development of detailed tactical plans of the assigned platform's overall global strategic plan; implements the marketing plans for the platform's assigned product segment(s)/franchise(s); assists in the planning, development and execution of the assigned product group's marketing objectives, tactics, programs and budgets; participates in and manages cross-functional teams to progress marketing projects to desired results and works with marketing peers and sales, operations and global teams to drive executional excellence.

PRINCIPAL DUTIES & RESPONSIBILITIES:

Contributes thought leadership, analysis and detailed tactical plans to assigned global platform product segments and marketing plans.

Recommends and executes programs and/or initiatives (i.e., new products, product changes/revisions, forecasts, pricing, packaging, advertising, activation, promotion, retail programs) to drive both the short and long term profitability and category share of all assigned businesses.

Collects and analyzes relevant market & category data to influence marketing plan and Supply/Operations Planning reports, i.e. competitive product information (positioning, pricing, promotional programs, etc.), market share data.

Conducts secondary research, analyzes syndicated data to support platform initiatives & recommendations; supports and participates in research projects to provide key learnings and strategic implications.

Provides tactical execution of the global new product process and commercialization including product, packaging, research & activation to meet financial objectives to drive both the short and long-term profitability and share position of all assigned businesses.

Provides budget management support.

Coordinates and manages cross-functional team activities/collaboration.

Provides support and information for key U.S. & International account programs, promotions.

JOB SPECIFICATIONS:

2+ years marketing experience preferably in CPG, toy company or consumer marketing work

Bachelor's degree required in business field, preferably with a Marketing concentration. MBA preferred

Strong demonstrated levels of accomplishments and business results

Proficient in MS Office including Word, Excel, PowerPoint; Lotus Notes

Good organizational skills with ability to manage several projects

General business management skills

Strong communication and presentation skills, with ability to lead cross-functional team

Strong business analytical skills, resourceful, results driven

Innovative thinker

Needs some supervision; self starter

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

DISCLAIMER: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

WHY CRAYOLA?

Kid Inspired Culture

Free Admission to Crayola Experience for Employees

Community Volunteerism Opportunities

Annual Bonus Potential for all Full-Time Employees

Company Matched 401k & Employee Value Sharing Plan

Comprehensive Healthcare Benefits for Eligible Employees

Education Assistance Program

Wellness Programs

Employee Resource Groups

Generous Product Discounts Onsite & Online

Company Sponsored Employee Events

Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Green is our favorite color! Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability

Crayola is committed to providing competitive market compensation. Our pay ranges are established using reliable market data and consider factors such as job responsibilities, industry benchmarks, and geographic location.

Individual starting pay is determined by a candidate's skills, experience and qualifications. This role is eligible to participate in an annual incentive plan as per plan guidelines. For a full list of Crayola benefits, please visit https://www.crayola.com/company/employee-benefits.

No phone calls please.

Search Firm Representatives - Please Read Carefully:\nCrayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.

Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referra\nEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.\nFor further information, please review the Know Your Rights notice from the Department of Labor.\n","Description

Associate Product Marketing Manager, Easton, PA

GENERAL SUMMARY:

The Associate Product Manager is responsibl...",[136],["B","3169944739"],"1 days ago","/jobs/3169944739-associate-brand-product-marketing-manager",{"_65":66,"_67":126,"_69":127,"_71":110,"_73":128},8752,"name","Newsday Media Group","agency","logo","https://production-rails-default.s3.us-east-2.amazonaws.com/public/legacy-logos/351727.GIF","slug","newsday-media-group","

Newsday Media Group is a locally owned, independent media company grounded in journalistic excellence, integrity, and commitment to the communities it serves. With 19 Pulitzer Prizes and dozens of Emmy Awards, it's one of the most decorated news organizations in the country.

The company is in the middle of a significant transformation, expanding from its newspaper roots into a multimedia operation spanning digital, video, podcasts, live events, and data-driven civic engagement. NMG properties include the flagship Newsday and Newsday.com, NewsdayTV, the Newsday Live events series, and nextLI, a civic research and community forum platform funded by The Rauch Foundation.

A new 130,000-square-foot headquarters in Melville features a broadcast-quality TV studio and multimedia production space. Newsday Live produces a growing calendar of food and wine tastings, author talks, sports Q&As, concerts, and community events. Feed Me, the company's food and dining vertical, includes a web series, quarterly print magazine, and restaurant coverage. Brand 360, the in-house content studio, partners with advertisers across healthcare, education, energy, tourism, and retail.

Newsday's investigative unit has driven real-world change, from prompting schools to replace unsafe football helmets to contributing reporting that led to federal corruption convictions. Community programs include the Newsday Marching Band Festival, CheerFest, Scholar-Artist honors, and partnerships with local nonprofits focused on hunger, housing, youth education, and child welfare.

For people who care about local journalism, multimedia storytelling, and community impact, Newsday is doing the work at scale.

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Own and drive the roadmap for Adobe AJO for UHC, in close pa Product Manager, Manager, Digital, Remote, Senior, Health, Technology, Healthcare\n","descriptionText","Senior Digital Product Manager - AJO - Remote UnitedHealth Group Marketing & Communications Understand Experience Evolution and Consumer Product business objectives and help translate those objectives into tactical strategies and capabilities that can be executed to deliver value. Own and drive the roadmap for Adobe AJO for UHC, in close pa Product Manager, Manager, Digital, Remote, Senior, Health, Technology, Healthcare","Understand Experience Evolution and Consumer Product business objectives and help translate those objectives into tactical strategies and capabilit...",[195],"UnitedHealth Group","salaryMin","salaryMax","salaryDescription","url","https://us.thebigjobsite.com/redirectfeedjob?jobid=438BA4725EC7DFB3F4FB0DDD74512155&source=mediabistroxmlus&utm_source=mediabistroxmlus&jobSiteKey=C88CE9EAC8653F9C727B95DD5A707953","companyDescription","companyWebsite","Work at UnitedHealth Group","isManualPosted","costPerClick",0.12,"/jobs/3177385727-senior-digital-product-manager-ajo-remote","fullUrl","https://www.mediabistro.com/jobs/3177385727-senior-digital-product-manager-ajo-remote","strippedDescription","parsedLocation",{"_69":186,"_191":39,"_192":39,"_67":193,"_71":194,"_65":66,"_73":39},"22 hours ago","New York, NY, United States","level","/jobs?keyword=UnitedHealth+Group","/jobs?location=New+York%2C+NY%2C+United+States","/jobs?keyword=Senior+Digital+Product+Manager+-+AJO+-+Remote","street1","street2","New York","NY",{"_69":186,"_67":193,"_71":194,"_65":66},"honeypotInputProps",{"_606":607,"_608":609,"_610":611},"board",{"_138":227,"_228":227,"_229":216,"_230":231,"_232":233,"_234":235,"_236":237,"_238":239,"_240":241,"_242":243,"_244":245,"_246":247,"_248":249,"_250":251,"_252":253,"_254":255,"_256":257,"_258":259,"_260":261,"_262":263,"_264":265},"requestInfo",{"_217":218,"_219":216,"_220":179,"_221":222},"env",{"_207":208,"_209":210,"_211":212,"_213":214,"_215":216},"user","toast","confettiId","MODE","production","SENTRY_ENV","mediabistro","NEW_JOB_BOARD_SENTRY_DSN","https://235251e3654b447a82e934b7c2ce7c93@o4504103609303040.ingest.sentry.io/4504806528253952","SENTRY_RELEASE","0fada31cc7af670c42693383f15a7b70b54387fe","WEBSITE_URL","https://www.mediabistro.com","hints",{"_223":224,"_225":226},"origin","path","userPrefs",{"_223":224},"theme","light","timeZone","UTC","Mediabistro","fullName","siteUrl","pages",{"_603":604,"_605":538},"mainCss",":root{--background:white;--foreground:black;--card:oklch(100% 0 0);--card-foreground:oklch(25% .001 0);--popover:white;--popover-foreground:black;--primary:oklch(59% .23 31.14);--primary-foreground:oklch(100% 0 0);--secondary:oklch(98% .001 0);--secondary-foreground:oklch(25% .001 0);--muted:oklch(97% 0 0);--muted-foreground:oklch(55.6% 0 0);--accent:oklch(96% 0 0);--accent-foreground:oklch(25% .001 0);--destructive:oklch(65% .15 15);--border:oklch(90% .001 0);--input:oklch(90% .001 0);--ring:oklch(70% .15 25);--chart-1:oklch(70% .15 25);--chart-2:oklch(70% .12 140);--chart-3:oklch(75% .12 60);--chart-4:oklch(45% .15 260);--chart-5:oklch(20% .02 280);--sidebar:oklch(98% .001 0);--sidebar-foreground:oklch(25% .001 0);--sidebar-primary:oklch(70% .15 25);--sidebar-primary-foreground:oklch(100% 0 0);--sidebar-accent:oklch(98% .001 0);--sidebar-accent-foreground:oklch(25% .001 0);--sidebar-border:oklch(90% .001 0);--sidebar-ring:oklch(70% .15 25);--footer-background:oklch(14% .07 288.16);--footer-foreground:oklch(100% 0 0);--footer-border:oklch(70% .15 25);--primary-surface:oklch(59% .23 31.14)}.dark{--background:oklch(14% .07 288.16);--foreground:oklch(100% 0 0);--card:oklch(29% .05 287.37);--card-foreground:oklch(100% 0 0);--muted:oklch(34% .02 255);--muted-foreground:oklch(78% .01 255);--popover:oklch(29% .05 287.37);--popover-foreground:oklch(100% 0 0);--border:transparent;--primary-surface:oklch(100% 0 0)}","sitemaps",[601,602],"analytics",{"_599":600},"favicon",{"_593":594,"_595":596,"_597":598},"metaTags",{"_591":592},"social",{"_578":579,"_580":581,"_582":583,"_584":585,"_586":587},"helpEmail","help@mediabistro.com","transactionalEmail",{"_572":573,"_574":575,"_576":577},"header",{"_141":459,"_460":461},"footer",{"_141":442,"_382":39,"_443":444,"_445":446,"_447":448,"_449":450,"_451":452},"styleGuide",{"_413":414,"_415":416},"jobsSearch",{"_385":386,"_387":388},"hero",{"_36":380,"_333":381,"_382":383,"_368":384},"flags",{"_378":365,"_379":365},"postJobs",{"_275":276,"_256":277,"_278":279,"_280":281,"_258":282,"_283":284,"_285":286,"_287":288,"_289":290,"_291":292,"_293":294},"createAlertMeta",[271,272],"jobsPortalSignupMeta",[266,267],{"_36":270},{"_138":31,"_268":269},"content","Create your free profile to apply for jobs, upload your resume, and set job alerts. Join the leading career community for creative, marketing, and media professionals.","Sign Up | Creative, Marketing & Media Job Search",{"_36":274},{"_138":31,"_268":273},"Never miss an opportunity. Sign up for free email alerts and get the latest jobs in social media, graphic design, writing, and marketing delivered to your inbox.","Create Job Alerts | Media, Marketing & Creative Job Alerts","meta",[374,375],{"_36":372,"_333":373,"_31":39},"unlimitedJobsEmail","clients@mediabistro.com","enterpriseCta",{"_368":369,"_370":371},{"_364":365,"_366":365,"_367":365},"mediaBoardSection",{"_36":354,"_333":355,"_31":356,"_357":358,"_352":359},"rolesSection",{"_36":349,"_333":350,"_31":351,"_352":353},"testimonialsSection",{"_36":346,"_333":347,"_31":348},"testimonials",[334,335,336],"employersSection",{"_36":332,"_333":227},"employerLogos",[295,296,297,298,299,300,301,302,303,304,305,306],{"_138":330,"_308":331},{"_138":328,"_308":329},{"_138":326,"_308":327},{"_138":324,"_308":325},{"_138":322,"_308":323},{"_138":320,"_308":321},{"_138":318,"_308":319},{"_138":316,"_308":317},{"_138":314,"_308":315},{"_138":312,"_308":313},{"_138":310,"_308":311},{"_138":307,"_308":309},"Leaf Group","image","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/leaf-group-400x200.png","Cox Enterprises","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/cox-enterprises-400x200.png","Hearst Television","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/hearst-television-400x200.png","Future","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/future-400x200.png","Fox Corporation","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/fox-corporation-400x200.png","Penguin Random House","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/penguin-random-house-400x200.png","Springer Nature","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/springer-nature-400x200.png","Penske Media Corporation","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/penske-media-corporation-400x200.png","Dotdash","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/dotdash-400x200.png","Meredith","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/meredith-400x200.png","Bloomberg","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/bloomberg-400x200.png","NBCUniversal","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/nbc-universal-400x200.png","Media and Creative Employers on","subtitle",{"_337":343,"_339":344,"_141":345},{"_337":330,"_339":342,"_141":331},{"_337":338,"_339":340,"_141":341},"company","The Taunton Press","quote","What we like best about Mediabistro is the quality of targeted talent they deliver through their job board portal. 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Other job boards don't always produce the specialized talent my hiring teams are looking for, and I feel like I can find that talent through Mediabistro.","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/huff-post-400x200.png","Trusted by Leading Media","and Creative Employers","See why top publishers, agencies, and brands rely on us to find exceptional talent.","Hire Remote and Local Talent","Across Every Media Vertical","Whether you are building an in-office team or seeking remote talent, access a specialized network of professionals in editorial, publishing, influencer marketing, and AI content strategy. Find candidates—from prompt engineers to production leads—who are ready to contribute from anywhere.","imageAlt","Media roles infographic","The #1 Destination for Media","and Creative Talent","Connect with top-tier full-time and freelance media professionals. 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