Product Marketing Manager - Domain GTM & Narrative
Halliburton, Houston, TX, United States
Product Marketing Manager - Domain GTM & Narrative
We are seeking a Product Marketing Manager to support domain-level narrative and go-to-market (GTM) execution within our broader portfolio. This role focuses on developing clear, credible messaging, supporting GTM prioritization, and translating complex technology and science into customer-facing value stories. You will work closely with Product, Sales, Brand, and Marketing teams to help ensure domain launches and campaigns are well-positioned, execution-ready, and aligned to overall portfolio strategy and messaging standards. This role is well-suited for a strong hands-on product marketer who enjoys working in technical environments and bringing clarity, structure, and consistency to go-to-market efforts. Develop domain messaging and narrative Create and maintain messaging and positioning for assigned domains and solutions Apply established message hierarchies and portfolio "anchors" to ensure consistency Support refinement of value propositions and differentiation using customer and market insights Support GTM prioritization and governance Participate in GTM tiering discussions and help document decisions and outcomes Support readiness gates by ensuring required messaging, proof, and enablement inputs are delivered Maintain clear GTM documentation to support alignment across teams Execute domain go-to-market plans Author domain GTM briefs outlining target audiences, messaging, proof points, plays, and success metrics Partner with Brand, Demand/ABM, and Growth teams to support campaigns and GTM programs Help ensure consistent execution of GTM plans across channels Translate technology and science into customer value Translate technical, digital, and scientific capabilities into clear, customer-friendly messaging Support development of proof assets such as case studies, use cases, and outcome stories Ensure claims are accurate, credible, and usable by Sales teams Support sales enablement Create and update sales enablement assets including presentations, one-pagers, talk tracks, FAQs, and battlecards Incorporate feedback from Sales to improve messaging and usability over time What success looks like Clear, actionable domain GTM briefs that are actively used by marketing and sales teams Launches and campaigns that meet defined readiness expectations Consistent messaging and claims across assigned domains Increased Sales confidence and message adoption Preferred background 810 years of experience in Product Marketing, Solutions Marketing, or Go-To-Market roles Experience working with enterprise or B2B technology products Digital technology experience preferred Oil & gas, energy, industrial, or adjacent technical industry experience preferred Exposure to or experience supporting Account-Based Marketing (ABM) initiatives Comfortable working in cross-functional, matrixed environments Core skills & competencies Solid understanding of positioning and messaging frameworks Strong writing and storytelling skills Ability to simplify complex technical concepts for customer audiences Organized, detail-oriented, and comfortable working with GTM processes and governance Strong collaboration and communication skills Why join us You'll contribute directly to how advanced digital and technology solutions are brought to marketworking on meaningful, technically complex products while building strong product marketing fundamentals. This role offers exposure across functions, ownership of real GTM work, and a clear growth path within the Product Marketing organization. World class benefits At Halliburton, we're committed to providing you and your family with a comprehensive and affordable benefits package - which means we offer support for your physical, emotional, financial and parental needs, both now and in the future. When you join our team, you'll have access to a wide range of resources designed to help you thrive at work and at home. Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.
We are seeking a Product Marketing Manager to support domain-level narrative and go-to-market (GTM) execution within our broader portfolio. This role focuses on developing clear, credible messaging, supporting GTM prioritization, and translating complex technology and science into customer-facing value stories. You will work closely with Product, Sales, Brand, and Marketing teams to help ensure domain launches and campaigns are well-positioned, execution-ready, and aligned to overall portfolio strategy and messaging standards. This role is well-suited for a strong hands-on product marketer who enjoys working in technical environments and bringing clarity, structure, and consistency to go-to-market efforts. Develop domain messaging and narrative Create and maintain messaging and positioning for assigned domains and solutions Apply established message hierarchies and portfolio "anchors" to ensure consistency Support refinement of value propositions and differentiation using customer and market insights Support GTM prioritization and governance Participate in GTM tiering discussions and help document decisions and outcomes Support readiness gates by ensuring required messaging, proof, and enablement inputs are delivered Maintain clear GTM documentation to support alignment across teams Execute domain go-to-market plans Author domain GTM briefs outlining target audiences, messaging, proof points, plays, and success metrics Partner with Brand, Demand/ABM, and Growth teams to support campaigns and GTM programs Help ensure consistent execution of GTM plans across channels Translate technology and science into customer value Translate technical, digital, and scientific capabilities into clear, customer-friendly messaging Support development of proof assets such as case studies, use cases, and outcome stories Ensure claims are accurate, credible, and usable by Sales teams Support sales enablement Create and update sales enablement assets including presentations, one-pagers, talk tracks, FAQs, and battlecards Incorporate feedback from Sales to improve messaging and usability over time What success looks like Clear, actionable domain GTM briefs that are actively used by marketing and sales teams Launches and campaigns that meet defined readiness expectations Consistent messaging and claims across assigned domains Increased Sales confidence and message adoption Preferred background 810 years of experience in Product Marketing, Solutions Marketing, or Go-To-Market roles Experience working with enterprise or B2B technology products Digital technology experience preferred Oil & gas, energy, industrial, or adjacent technical industry experience preferred Exposure to or experience supporting Account-Based Marketing (ABM) initiatives Comfortable working in cross-functional, matrixed environments Core skills & competencies Solid understanding of positioning and messaging frameworks Strong writing and storytelling skills Ability to simplify complex technical concepts for customer audiences Organized, detail-oriented, and comfortable working with GTM processes and governance Strong collaboration and communication skills Why join us You'll contribute directly to how advanced digital and technology solutions are brought to marketworking on meaningful, technically complex products while building strong product marketing fundamentals. This role offers exposure across functions, ownership of real GTM work, and a clear growth path within the Product Marketing organization. World class benefits At Halliburton, we're committed to providing you and your family with a comprehensive and affordable benefits package - which means we offer support for your physical, emotional, financial and parental needs, both now and in the future. When you join our team, you'll have access to a wide range of resources designed to help you thrive at work and at home. Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.