
Sr. Manager, Digital Content
Ulla Johnson, New York, NY, United States
Ulla Johnson is seeking a Senior Manager of Digital Content to join the team. The Senior Manager, Digital Content will work closely with the VP, Brand and Creative Studio team on the development and delivery of innovative creative assets to support the visual communication for Ulla Johnson, with a focus on digital and social media executions. Including but not limited to, illustration, animation, moving graphics/image, shooting video and video editing.
This position requires a seasoned creative with solid project management skills, capable of guiding and mentoring a potential team of internal and external designers, videographers, animators, and illustrators to ensure the punctual delivery of top-tier creative assets.
The Senior Manager, Digital Content will collaborate closely with the Creative Studio team to refine and advance our existing design language, effectively implementing it across various projects, products, and platforms. Additionally, the person in this role will design independently and actively contribute to producing different creative assets, including day-to-day marketing needs.
Responsibilities include but are not limited to:
Act as a key conduit across cross-functional teams (including design, product development, digital, brand comms, etc.) to create, visualize and execute brand and digital communications and materials
Act as in-house video shooter for various needs including, ecommerce video, BTS, brand storytelling moments
Edit video assets created by the Ulla Johnson team or external partners, when needed
Research new trends and techniques, platforms, tools and talent
Work closely with Sr. Director, Creative Studio to update collaborators document to track talent and potential partners
Concept and storyboard brand narratives and treatments for digital content for social platforms
Collaborate closely with brand communications and social media team to align creative assets with social strategies, ensuring cohesive brand messaging and maximizing engagement
Lead paid social media initiatives in partnership with the digital team
Oversee the creative strategy, development, and execution of paid social media campaigns across platforms such as Meta, Instagram, and emerging channels
Update website content and work with teams in planning content strategy, layouts and design for e-mail newsletters, social media and special projects
Design, develop and manage all brand collateral in both print and digital including but not limited to look books, invitations, packaging, seasonal graphics, corporate reports and presentations
Develop the overall layout and production design for all advertisement platforms
Create and prepare print-ready mechanical files
Manage and maintain image archive and branding collateral and distribution of all print and digital assets for publication.
Support VP, Brand & Sr. Producer to liaise with photo studios and photographers on format specifications and provide retouching comments + directors and editors on editing comments
Work with teams to develop responsive design strategies to enhance over-all customer experience
Manage product imagery for sales needs (including upload and updates to Joor)
Support Creative Studio team on campaign, content, flats, commercial photo shoots from start to finish (responsibilities could include: concept, budget management, casting, production support, on-site execution, editing/retouching, etc.)
Your Experience:
6+ years of experience
Innate understanding of the Ulla Johnson aesthetic
Must have an eye for the big picture and the ability to connect the dots
Consistent ability to deliver high quality work within tight deadlines
Strong time management skills and ability to prioritize when working on multiple simultaneous projects
Very strong typographic skills and attention to detail
Exceptional communication skills both written and verbal
Expert knowledge of InDesign, Photoshop, Illustrator, Figma, AfterEffects, and CaptureOne
Professional photo editing, retouching, and editing skills
Advanced experience of Shopify and CMS platforms o upload and manage content
Advanced experience of file formatting and preparing files to print
Must be relentlessly curious and a collaborative spirit creating a culture of insight and innovation; appreciating different perspectives
Must be willing to roll up sleeves and do the work, when needed
Salary Range: $100,000- $120,000
*Compensation may vary based on factors such as years of experience, skills, and qualifications. Ulla Johnson reserves the right to offer a salary outside of this range based on these considerations.
Ulla Johnson is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
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