Paid Media Executive

Paid Media Executive | $60-80k | Global B2B Events | New York (Hybrid, 3 days) We are seeking a Paid Media Executive / Paid Social Executive / Performance Marketing Specialist to manage Paid Social and PPC campaigns promoting a range globally recognised B2B events spanning; Technology, FinTech, Gaming, Cyber Security and Marketing. Location New York (Hybrid, 3 days/week) The Paid Media Executive / Paid Social Executive / Performance Marketing Specialist will sit within a centralised digital marketing team, owning performance strategy and campaign delivery across LinkedIn, Meta, Google, YouTube and TikTok to drive high-value event registrations and lead generation. Ticket values typically range from £2K–£5K+, with annual media budgets of £200K–£300K. Responsibilities Plan, build and optimise Paid Social and PPC campaigns across LinkedIn, Meta, Google, YouTube and TikTok. Analyse campaign data to identify opportunities to improve audience targeting. Collaborate with wider digital marketing teams to deliver integrated, multi-channel campaign strategies. Support the achievement of lead generation and eCommerce revenue targets through data-driven decision making. Qualifications Experience managing Paid Social and/or PPC campaigns. Hands-on experience with campaign setup, targeting optimisation and budget control. A strong analytical mindset with the ability to interpret data and identify insights. Experience using tools such as Google Analytics, Excel or similar reporting platforms. #J-18808-Ljbffr