Assistant Director of B2B Marketing

## CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please to complete the Please do not apply here, apply internally through Workday.Penn State World Campus is seeking an experienced Assistant Director of B2B Marketing Strategy to lead strategic marketing initiatives supporting business-to-business (B2B) partnerships. This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth, strengthen partner relationships, and support student success objectives.Reporting to the Director for Channel Marketing and Business Development, the Assistant Director serves as the World Campus B2B Marketing Strategy Lead and a strategic partner to the B2B Business Development and Client Relations team. This role works in close collaboration with various stakeholders to gather input, align on priorities, co-develop marketing and sales strategy, and support coordinated execution of marketing and sales initiatives. The Assistant Director provides strategic direction, support, and day-to-day guidance to marketing staff while collaborating closely with sales, finance, compliance, and leadership.Penn State World Campus is one of the nation’s most respected providers of online higher education. We collaborate with Penn State’s academic units and colleges/campuses to offer more than 200 Penn State degrees and certificate programs online.**KEY RESPONSIBILITIES** in close collaboration with the Business Development and Client Services team to perform the following key responsibilities: The Assistant Director plays a key role in scaling World Campus B2B marketing efforts by serving as a connector between marketing and B2B sales functions. This position helps shape standardized, collaborative marketing processes that support partner growth, strengthen internal alignment, and enhance the long-term impact of the B2B channel. **PREFERRED QUALIFICATIONS** Demonstrated experience leading complex, integrated marketing initiatives Proven ability to manage budgets and multiple priorities simultaneously Strong leadership, communication, and stakeholder management skills Ability to work independently while collaborating across teams and functions Strong analytical, problem-solving, and strategic thinking skills Experience in higher education marketing or sales and/or B2B marketing or salesExperience supporting lead generation or revenue-based marketing goalsExperience leading initiatives in collaboration with sales or business development teams Familiarity with working in large, complex organizations Though this position may not have direct reports at all times, prior supervisory or leadership experience is strongly preferred. #J-18808-Ljbffr