Marketing Talent Pipeline

Company Springbrook Software produces an enterprise‑class financial ERP platform for local government agencies. As an industry leader, Springbrook empowers over 3,000 municipalities, towns, and districts across the U.S. and internationally to streamline financial management, utility billing, payroll, human resources, budgeting and citizen engagement. With its cutting‑edge, cloud‑native Cirrus ERP platform and integrated advanced tools like AI‑powered automation and robust reporting, Springbrook is transforming how governments manage their operations. Headquartered in American Fork, UT, Springbrook is committed to driving efficiency, transparency, and innovation in public sector finance. With backing from tier 1 PE firms including Five Arrows and Accel KKR, the business is well positioned for continued innovation and scale. Role Overview Springbrook is proactively building a pipeline of high‑performing marketing professionals across a range of functional areas, including demand generation, product marketing, brand and communications, digital marketing, field marketing, and marketing operations. These future roles will partner closely with Sales, Product, Customer Success, and Executive Leadership to drive pipeline growth, strengthen market positioning, and support the company's transformation into a scaled platform organization. We are seeking people who thrive in fast‑moving environments, enjoy building programs from the ground up, and are motivated by the opportunity to make measurable business impact. Areas of Focus Demand Generation & Pipeline Development Design and execute campaigns that drive qualified pipeline and accelerate revenue growth Optimize digital channels including paid media, email, SEO/SEM, and events Partner with Sales leadership to improve conversion, coverage, and campaign effectiveness Product Marketing & Market Positioning Develop messaging and positioning aligned to customer needs and competitive landscape Support product launches, sales enablement, and go‑to‑market strategy Translate technical capabilities into compelling customer value propositions Brand, Communications & Thought Leadership Strengthen Springbrook's market presence and employer brand Manage PR, analyst relations, content strategy, and executive communications Develop storytelling that reinforces differentiation and platform leadership Marketing Operations & Performance Analytics Build scalable campaign processes, reporting frameworks, and attribution models Partner with Revenue Operations to improve pipeline visibility and forecasting Leverage data to inform investment decisions and optimize marketing ROI Customer Marketing & Adoption Develop programs that support customer engagement, retention, and expansion Promote adoption of digital solutions and platform capabilities Support reference programs, case studies, and community engagement Qualifications Experience in B2B SaaS, technology, fintech, GovTech, or related industries Demonstrated ability to drive measurable business outcomes (pipeline, revenue influence, adoption, brand growth) Strong analytical mindset with comfort using performance data to guide decisions Experience partnering cross‑functionally with Sales, Product, and Customer Success Ability to operate effectively in evolving or scaling environments Excellent communication, storytelling, and stakeholder management skills Success Profile Bias for action and ownership of results Curiosity about customer needs and market dynamics Ability to build programs in environments with evolving processes Collaborative mindset and comfort influencing without formal authority Strong learning agility and adaptability Why Join Springbrook Opportunity to help shape the next phase of growth for a scaled platform business Exposure to transformation initiatives across go‑to‑market, product, and customer experience High visibility and impact in a private equity‑backed environment Collaborative culture focused on customer obsession and high performance #J-18808-Ljbffr