Social Media Manager

Job Summary WIpfill is in search of a creative and motivated part-time Social Media and Digital Marketing Specialist to elevate our online presence and interaction. We are seeking an individual who excels in the graphic design and digital marketing realm, capable of taking charge of our social media accounts and steering them towards substantial growth. The ideal candidate possesses a flair for marketing and design, coupled with a comprehensive understanding of various social media platforms. Your role involves crafting compelling, user-friendly content and utilizing social media channels to augment brand visibility and growth, as well as developing marketing funnels, and digital ads. Collaborating closely with the CEO and team members, you will ensure the brand remains visible, captivating, and help generate engagement and pipeline across all platforms. Responsibilities Develop and curate captivating content across our brand’s social media pages, tailored to our audience and their preferences. Craft compelling short-form video and reel content that resonate with our followers and make our brand stand out in the digital space. Grow of community by actively engaging with our followers on social media, responding to comments, and addressing inquiries. Drive the growth of our social media presence on multiple platforms, including but not limited to Instagram, Linkedin, and Facebook. Develop and schedule paid ads and marketing drip campaigns that will help increase sales for pipeline of products. Stay ahead of the curve by researching and incorporating current social media trends into our content strategy. Analyze performance metrics to shape and refine our content strategies. Desired qualifications Experience in creating engaging content for various social media platforms. Experience with drip campaign strategy and implementation. A keen understanding of current social media trends and algorithm changes. Familiarity with social media analytics tools. Excellent communication and time management skills. Team player with a positive attitude and a willingness to learn. Able to curate an aesthetically pleasing social media feed. Passion for supporting women and the female empowerment space. #J-18808-Ljbffr