Field Marketing Manager

Description Meltwater is seeking a dynamic, results-oriented, and data-driven Field Marketing Manager to join our expanding Americas Marketing team supporting our new business organization. In this role, you will collaborate with the Field Marketing unit to devise and execute strategic events and campaigns, fueling inbound leads, and contributing to pipeline revenue for the sales team. As a key player in both the marketing and field sales teams, the Field Marketing Manager will report into the Senior Field Marketing Manager, Americas. What You'll Do Manage and drive new business field marketing events and campaigns by developing and executing diverse events, mastering various marketing platforms, and coordinating the creation of all marketing assets for campaigns. Act as the event expert for all marketing new business events run by the Americas field marketing team, ensuring seamless execution and alignment with overarching marketing strategies. Support the sales team by providing assets, assisting in strategic marketing inbound outreach, understanding the customer and prospect segments of the field sales team, and identifying opportunities that align with company goals. Optimize outreach strategies and contribute to nurturing marketing leads effectively. Write, edit, and proofread copy for marketing campaign materials, and assist in managing the development of creative marketing assets such as landing pages, ads, and copy. Collaborate cross-functionally with sales, design, product, content marketing, CX, and other marketing teams to optimize campaigns and workflows. Support and oversee various projects, including events, webinars, virtual events, email marketing, material productions, and third-party partnerships. Analyze Return on Investment (ROI) and evaluate the effectiveness of Field and marketing programs. Assist Meltwater's corporate marketing team in the planning and execution of our annual flagship Summit in NYC. Travel to events to oversee on-site execution, delivering a polished, memorable experience that drives engagement and pipeline impact. What You'll Bring Bachelor's degree in Marketing, Business Administration, or related field. 4+ years of marketing experience in a B2B/SaaS company. 2+ years of experience in field marketing. Proven success in developing and executing end-to-end marketing strategies that resulted in significant lead generation and revenue growth for B2B/SaaS companies. Strong experience in client and prospect communications, acquired from either sales or marketing roles. Excellent written and verbal communication skills. Track record of effectively collaborating with and influencing cross-functional marketing and sales teams, fostering a culture of teamwork and innovation. Committed to building strong internal partnerships and driving alignment between marketing and sales teams. Proven drive and a continuous learning mindset. Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and manage multiple complex projects concurrently. Understanding of field business and target audiences. Marketo and Salesforce experience is a plus. Legal authorization to work in the country of hire is mandatory for this position. An ability to think big-picture while delivering on the details. What We Offer Enjoy flexible paid time off that allows you to have an enhanced work-life balance. Excellent medical, dental, and vision options. 401(k) matching, life insurance, commuter benefits, and parental leave plans. Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters. Energetic work environment with a hybrid work style, providing the balance you need. Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career. Compensation Overview At Meltwater, we believe great impact deserves great reward. Our compensation approach is data-driven, market-informed, and built to scale with your growth. We benchmark roles against external market data and use structured leveling frameworks to ensure fairness, consistency, and internal equity across teams and geographies. These frameworks are based on objective, gender-neutral criteria in line with applicable pay transparency regulations. For this role, the base salary range is $85,000 - $115,000 USD. Compensation may also include a performance-based bonus opportunity. Actual offers are determined based on job-related skills, experience, demonstrated capabilities, and work location. We typically hire within the range in a way that supports long-term growth, recognizing that compensation evolves as scope, performance, and impact expand over time. We regularly review our compensation practices and conduct pay equity analyses to help ensure our decisions remain fair, objective, and market-aligned. Employees and candidates may request additional information on how compensation is determined, in line with local legal requirements. Our Talent Acquisition Team is happy to walk you through the full compensation picture specific to your location and level during the interview process. Equal Employment Opportunity Statement Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment. All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status or any other status protected by the applicable laws and regulations. Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world. We may use AI to assist in aspects of our hiring process, such as reviewing candidate information and supporting evaluation activities. These tools are used only to assist our team through increased efficiencies. Every output continues to be reviewed by humans, and all hiring decisions are made by humans. We remain committed to evaluating candidates fairly, consistently, and in compliance with all applicable laws. #J-18808-Ljbffr