Creative Strategist (Freelance 1-2 days)

Creative Strategist Freelance (2 days / month) (Social Ads) We are a fast growing growth & creative agency (upcollective.de) based in Berlin. We provide Search, Social and Creative services to start ups and scale ups with a focus on the D2C ecommerce space. We only work with the best teams and companies. Our goal is to be a trusted partner helping clients grow their businesses without having to worry about what is going on in their ad accounts. We’re transparent, honest and hard working which is why our clients trust us. To help our scale up clients acquire new customers through Facebook/Instagram, TikTok Pinterest and we are looking for an experienced Creative Strategist. The candidate knows these platforms inside out and research ads, write briefs and copy that produce winning ads consistently. We are an e-commerce focused agency so experience in this vertical is a must. The right candidate will have most of the following skills: You’ve been part of an early stage environment before where you’ve built things from the ground up (scaling ad accounts, systems, operations) You have 3+ years of experience working in copywriting, creative concepting and creative research You know what a tight brief looks like that produces winning ads You’re naturally curious, always seeking to understand the why behind the data An expert in Social Ads Facebook & Instagram, TikTok You’re a creative strategist who is always thinking about the next winning ad You know what it takes to build high converting creatives from impression to purchase. You have a clear process for researching, concepting, writing and presenting ad ideas You’re AI literate and have experience prompting AI and using it for creative production and have built your first own AI workflows You are a builder who loves to set up systems and processes from scratch and building an efficient operation You understand how things fit together strategically but can also get shit done on a day to day basis You’re a natural team player and you leave your ego at the door to help the team achieve the best result You’re reliable and always follow up on the things you promise You sweat the small stuff and have a strong eye for detail You put the clients needs first and recommend the activities that will help them progress as a business You’re naturally curious and always trying to understand the why behind the data You are open to other people’s opinions and are a natural communicator You’ll be in charge of a range of tasks: Researching, writing briefs and ad copy Managing the briefs from inception, to approval to production Working with AI to improve and streamline the output of the research process Analyse existing ad performance and come up with winning iterations #J-18808-Ljbffr