
Brand Manager, Temptations
Marsveterinary, Franklin, TN, United States
This Brand Manager role is responsible for driving brand innovation strategy, marketing activation plans and quality growth within the US PN business for Temptations. This associate will be expected to develop and deliver the innovation pipeline for the brand in collaboration with global stakeholders. This Brand Manager role will also punctually support the core pillar of the business.
This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.
What will be your key responsibilities?
Lead innovation and renovation work for the brand, leveraging strong cross-functional leadership
Drive the brand’s growth strategy and IVCP plans
Build robust marketing plans, inclusive of compelling and effective campaigns/activations
Partner with the COE and agency partners to develop effective plans across creative, media, PR / advocacy, National Recruitment, and owned ecosystem
Partner with CMI to leverage analytics, Flywheel assessments, and primary research to identify growth opportunities -- build plans to translates these insights into tangible projects
Collaborate with Customer Marketing to build One Demand plans aligned through the Sales function to win at our partner customers
Partner with the Global marketing organization to drive the Brand's growth agenda and participate in virtual brand boards and periodic calls
Serve as a leader across the broader Marketing organization, and the BMT
What are we looking for?
Bachelor's degree required, MBA preferred
5+ years experience in brand marketing or other relevant business field
Experience developing marketing plans and leading activation within one demand environment
Excellent communication and networking skills
Demonstrated success in leading within a cross-functional team, ideally with direct reports
Knowledge of pet category in the US market
What to Expect from Mars
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Qualifications
Strategic Mindset; Optimizes Work Processes; Manages Complexity; Drives Results; Business Insight; Cultivates Innovation
Req ID R152165
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