Marketing Operations Director

First Manhattan is seeking a Director of Marketing Operations to build and scale the Firm’s marketing infrastructure. Reporting to the Chief Marketing Officer, this role will own marketing operations end to end, including systems, campaign execution infrastructure, workflow, governance, and performance reporting. This is a hands‑on role with full ownership of the marketing operations function for someone who can bring structure to a growing function and ensure that everything we do is measurable, scalable, and operating efficiently. This role will serve as the central owner of marketing infrastructure and operations, ensuring alignment across marketing, business teams, and leadership. Success in this role means establishing a scalable, well‑defined marketing operations foundation that enables consistent execution, clear performance visibility, and measurable pipeline contribution. Key Responsibilities: Marketing Infrastructure & Systems Own and manage marketing automation platforms (e.g., Marketo, HubSpot) and CRM integrations Establish and improve lead tracking, routing, and reporting across systems Partner with technology teams to maintain and enhance marketing systems Campaign Execution & Workflow Build and manage end-to-end campaign execution processes Establish intake, prioritization, and workflow systems across marketing and business teams Ensure campaigns are executed efficiently, consistently, and at scale Data, Reporting & Analytics Develop and maintain dashboards to track campaign performance, engagement, and pipeline contribution Standardize reporting across marketing initiatives to provide clear visibility to leadership Identify opportunities to improve performance through data and insights Governance & Process Discipline Establish governance frameworks and best practices to ensure consistency, accountability, and scalability across marketing initiatives Define and enforce processes around campaign execution, data integrity, and cross‑functional coordination Operational Ownership Own and evolve the marketing operations function as the team grows Manage competing priorities across stakeholders and enforce clear processes Bring structure and discipline to a lean, fast‑moving environment Operate independently and make decisions with a high degree of ownership Qualifications & Experience: 8-12 years of experience in marketing operations, with direct ownership of systems, workflow, and campaign infrastructure Proven experience building or significantly improving marketing operations functions Demonstrated ability to build structure in environments that are not yet fully defined Deep hands‑on experience within marketing automation platforms (e.g., Marketo, HubSpot), CRM systems, and campaign execution Strong understanding of marketing data, reporting, and performance measurement Experience establishing lead tracking, routing, and reporting frameworks Experience operating in lean environments with a high degree of ownership and accountability Strong ability to influence and work cross‑functionally across marketing, technology, and business teams Experience partnering with senior stakeholders and driving adoption of processes across a relationship‑driven organization Industry Experience: Experience in financial services, wealth management, or related regulated industry preferred Experience supporting relationship‑driven business or high‑touch client models is highly valued This is not a project management, coordination, or campaign execution role. We are looking for someone who has owned marketing operations infrastructure, including systems, workflow, governance, and data—not just supported it. This is not a digital marketing or campaign specialist role. The focus is on infrastructure, systems, and scalability Candidates should be comfortable stepping into an evolving environment and building structure First Manhattan is an equal opportunity/affirmative action employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. #J-18808-Ljbffr