Sales & Marketing Enablement Manager

Sales & Marketing Enablement Manager As a Sales & Marketing Enablement Manager, you will sit at the intersection of marketing, sales and go-to-market (GTM). You will partner closely with Product Marketing Managers and sales to ensure the broader marketing organization and GTM teams are equipped with the right content, tools, insights, and playbooks to effectively position and sell our products and solutions. You will own the development, maintenance, and optimization of enablement resources while using data and feedback loops to continuously improve content adoption, effectiveness, and performance. This is part of a close‑knit four‑person product marketing team, working collaboratively to support our revenue initiatives. Your Impact Create, maintain, and optimize marketing and sales enablement resources including playbooks, documentation, templates, and product messaging Partner with Product Marketing Managers and GTM to understand enablement needs and translate them into scalable resources Own the internal marketing and sales content repository, ensuring materials are current, well-organized, and easy to find Organize training sessions for marketing, sales, and go-to-market teams on product launches, feature updates, and new messaging Partner with internal communications to promote new content and enablement resources across appropriate channels Analyze performance and track content usage, campaign performance, and optimization opportunities Translate data insights into clear recommendations and action plans to improve marketing effectiveness Apply an agile, user-centered mindset by gathering feedback and continuously iterating on enablement material Skills & Experience 5+ years of experience in sales enablement, product marketing, or a related role Strong understanding of enablement best practices, content strategy, and knowledge management Proven ability to work proactively and independently with minimal supervision Strong analytical skills and comfort working with marketing technology and performance data Experience with Adobe Analytics, Salesforce, Hotjar, or similar analytics and CRM platforms Excellent cross-functional communication and stakeholder management skills Experience supporting sales and marketing teams in driving revenue Collaborative mindset with the ability to operate effectively in a team-based environment Set Yourself Apart With Experience in B2B SaaS marketing Knowledge of AI-driven marketing solutions and predictive analytics Additional Information An inclusive workplace that promotes diversity and collaboration Access to ongoing learning and development opportunities Competitive compensation and benefits package Flexibility to support work‑life balance Comprehensive health benefits for you and your family Generous paid leave and holidays Wellness program and employee assistance Pay Range: $110,000 – $150,000. The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself. As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com Company Description Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start‑up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem‑solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value. #J-18808-Ljbffr