Digital Advertising Manager/Sr. Manager (Walmart Connect)

Accelerate your career with Hatchery as we unleash the potential of brands! At Hatchery, weare specializedretail partners with deep retailexpertiseand an unstoppable mindset. We Think Big and Move fast - because our brand partners deserve passion,speedandsmarts. We Courageously Question the old playbooks to create new Pathways To Yes. We believe clarity is kindness, and action beats intentioneveryday. We show up like owners. We lead with empathy. We deliver Relentless Wow—not once, but over and over again. We are not here to dowhat’sbeen done. We are here to unleash the full potential of our partnered brands. And.... we do it all with a little swagger, a lot of grit, and together with a resounding… Quack! Quack! Quack! We are Hatchery and our mission is quite simple, to unleash the potential of brands. Company Values: Think Big Move Fast Courageously Question Clear = Kind Be The Change You Seek Pathway To Yes Relentless Wow QuackQuackQuack Job Title: Digital Advertising Senior Manager/Manager (Walmart Connect) (position dependent on experience) About the role: Hatchery is looking for a data-driven, strategic Digital Advertising Manager/Sr. Manager to lead high-impact advertising initiatives across Walmart Connect for our growing portfolio of partner brands. In this role, you’ll own the end-to-end advertising strategy, from planning to execution to optimization, helping brands of all sizes scale efficiently and outperform category & their goals. You’ll work at the intersection of retail media, analytics, and client strategy, turning insights into measurable growth. What You'll Do Own strategy & execution: Develop and implement full-funnel advertising strategies tailored to each brand’s lifecycle, budget, and competitive landscape. Drive performance: Manage day-to-day portfolio and campaign operations across Walmart Connect, consistently exceeding KPIs such as NTB, ROAS, ACOS. Understand and combine retail signals (inventory, price competitiveness, etc.) to optimize performance. Optimize relentlessly: Optimize portfolio by monitoring, test, and refine search and display campaigns to maximize ROI while achieving aligned brand partner KPI’s. Translate data into action: Analyze performance and deliver clear, actionable insights through weekly and monthly reporting. Lead client conversations: Present performance updates, strategic recommendations, and growth opportunities with confidence. Collaborate cross-functionally: Partner with internal stakeholders including sales, finance, and replenishment teams to align advertising with broader business objectives. Manage budgets with precision: Ensure accurate pacing, spend allocation, and campaign efficiency while balancing both JBP and non-JBP expectations and commitments. Stay ahead of the curve: Build relationships with Walmart Connect, Walmart merchant teams, and Walmart Data Ventures while staying current on retail media trends, tools, and updates. Own keyword & bidding strategy: Continuously refine and analyze competitive, category, brand, non-brand and trending search terms; optimizing keyword selection and bidding approaches. Always Be Testing: Constant A-B testing across advertising strategies, from keyword to campaign management, to listing refinements. Seek unique & additional opportunities to drive brand impact and incremental results. Knowledge and testing mindset: Have an understanding of how PDP listing setup and backend attribution effects advertising strategy and performance. HatchAnalytics®: Seize opportunities to be critical in building out HatchAnalytics® advertising decision matrix & layer, combining category & item retail signal store performance, advertising insights, query mining and constant testing methodology; ensuring Hatchery continues to drive industry leading digital results. Qualifications Bachelor’s degree in marketing, business, or related field, or equivalent relevant experience Minimum 5 years of hands‑on experience with Walmart ad platforms Demonstrated expertise in developing, managing, and analyzing digital advertising campaigns and presenting performance insights Familiarity with Scintilla Charterstore metrics, digital landscapes and audience data. Deep understanding and experience in various ad tech and keywording platforms such as Pacvue, Skai, Helium 10, Jungle Scout. Cross-functional collaborator with strong project management skills, attention to detail, and budget management Ability to tell a story with data and present to clients in a clear, concise way Ability to determine the daily priorities, understanding how and when to reprioritize quickly when needed Self‑motivated, adaptable, and can think independently with the ability to drive decisions using data What Hatchery Group Offers To You Hatchery Group offers a world-class benefits package, which includes: Unlimited PTO & paid holidays 401(k) matching Life and disability insurance Family identity theft protection Exceptional bonus plan that truly rewards performance. Hatchery is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sexual orientation, gender identity, national origin, veteran or disability status. #J-18808-Ljbffr