Digital Marketing Manager

Position Overview EOX Vantage has been empowering organizations since 2004 by providing scalable, on-demand support to enhance business operations. We specialize in managed services and technology solutions that help businesses, including those in the insurance industry, optimize efficiency, improve data management, and enhance customer experience. Our solutions help insurers streamline operations, reduce administrative burdens, and gain actionable insights to drive business growth. The Digital Marketing Manager will be a key individual contributor on the Marketing team, reporting to the Head of Marketing. You will own and execute our digital acquisition strategy across SEO/SEM, paid advertising, and our web presence. This is a hands‑on role for someone who thrives on data‑driven decision‑making and loves translating performance metrics into actionable strategy. Key Responsibilities SEO / SEM Develop and execute comprehensive SEO/AEO/GEO strategies to improve organic search rankings and drive qualified traffic Conduct ongoing keyword research, competitive analysis, and on‑page/off‑page optimization Manage and optimize Google Search and Display campaigns to maximize ROI Monitor and report on search performance using Google Analytics (GA4) and SEMrush/Ahrefs Paid Advertising (PPC / Display) Plan, launch, and manage paid media campaigns across Google Ads and other relevant platforms Continuously A/B test ad copy, landing pages, and bidding strategies to improve conversion rates Manage paid media budgets, track spend efficiency, and report on ROAS and CAC Own the website strategy with a focus on lead conversion optimization and search performance — partnering closely with the dev team to prioritize and execute improvements Define and drive CRO initiatives including landing page strategy, UX improvements, and A/B testing to increase qualified lead volume Ensure proper tracking implementation via GA4 and other analytics tools, working with dev to maintain data integrity Monitor site health, page speed, and UX metrics; translate findings into actionable briefs for the dev team Develop and implement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to ensure EOX Vantage content is surfaced in AI‑generated responses and featured snippets across search platforms Analytics & Reporting Build and maintain dashboards to track KPIs across all digital channels Deliver regular performance reports with actionable insights at stake‑holder levels Leverage HubSpot to manage lead tracking and attribution Qualifications Required 3–5 years of hands‑on digital marketing experience, ideally within a B2B SaaS environment Proven track record managing SEO/SEM programs and paid media campaigns with measurable results Proficiency with Google Ads, Databox, Microsoft Clarity, Google Analytics (GA4), SEMrush or Ahrefs, HubSpot, among other MarTech platforms. Strong analytical mindset with the ability to interpret data and make informed decisions Excellent written and verbal communication skills Highly organized, self‑motivated, and comfortable working independently in a fast‑paced environment Preferred Experience marketing a SaaS or tech platform to enterprise or mid‑market clients Familiarity with conversion rate optimization (CRO) best practices Google Ads and/or HubSpot certifications Why EOX Vantage? At EOX Vantage, we help organizations focus on what they do best by delivering technology, powered solutions, automation, and managed services that drive efficiency, growth, and real business outcomes. As a Digital Marketing Manager at EOX Vantage, you will play a vital role in elevating our brand, driving demand, and accelerating growth through data‑driven digital strategies. From SEO/SEM and paid media to website optimization and performance analytics, your work will directly support our mission to help clients scale smarter, operate faster, and achieve measurable results. Discover more at www.eoxvantage.com . Equal Employment Opportunity Policy EOX Vantage provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment based on race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. This policy applies to all aspects of employment, including hiring, promotion, compensation, and training. EOX Vantage participates in E-Verify. We will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. EOX Vantage will not use E-Verify to pre‑screen job applicants and will only use E-Verify once a job offer has been accepted and Form I-9 is completed. For more information about E-Verify, please visit www.e-verify.gov. Application Instructions EOX Vantage NEVER asks for any form of payment to be considered as an applicant. If you receive an email requesting payment, please report it immediately to info@eoxvantage.com. Official communications will always come from an @eoxvantage.com email address. To apply, visit our careers page at eoxvantage.com/about-us/careers/ and submit your application. Join EOX Vantage and help insurance companies optimize their operations through innovative solutions! #J-18808-Ljbffr