Performance Content Creator

We are looking for a Performance Content Creator to develop, produce, and edit advertising content designed to drive customer acquisition on Meta and Tik Tok. This role is highly hands-on and creative, combining storytelling, video production, and performance marketing. The ideal candidate understands how to create compelling short-form content that performs on social platforms while maintaining a refined brand aesthetic. You will be responsible for owning the overall performance creative testing engine - concepting, shooting, and editing ad creative that translates fragrance into engaging digital storytelling. Responsibilities Ad Concept Development Create compelling advertising ideas designed to drive engagement and conversions. Develop ad concepts and storylines Write hooks and short-form scripts Translate fragrance into visual storytelling Create campaign ideas aligned with brand positioning Video Production Produce short-form ad content optimized for social platforms. Film lifestyle and product footage Capture founder and creator content Direct simple shoots and talent when needed Produce video content optimized for Meta and TikTok Video Editing Edit performance-focused advertising creative. Edit short-form video ads Create variations of ads with different hooks Add captions, text overlays, and motion graphics Optimize pacing and structure for social platforms Creative Testing Support the development of a creative testing pipeline. Produce multiple variations of ads Test different hooks and story angles Iterate on top-performing creatives Typical monthly output 20 new ad creatives. Qualifications We’re looking for someone who is both creative and performance-minded. Ideal candidates will have experience with: short‑form video creation for social media storytelling and content ideation TikTok and Instagram content formats DTC brands beauty, fragrance, or lifestyle products paid social advertising creative What Success Looks Like Success in this role will be measured by: volume of creative produced performance of ad creative ability to generate winning ad concepts The goal is to build a consistent pipeline of high‑performing creative that drives customer acquisition. Please email portfolio work + resume to Max@apothia.com. Hybrid, part time contract with the opportunity to go full time. #J-18808-Ljbffr