Marketing & Branding Specialist

Job Summary Develops and coordinates Clark Planetarium's marketing, branding, and graphic design initiatives that promote programs, shows, exhibits, events, and institutional identity. Serves as both a strategic marketer and hands‑on designer, ensuring visual and messaging consistency across digital, print, and on‑site platforms. Background Check Information Due to the nature of this position, the successful applicant must pass a required background check through fingerprinting and enrollment in the continuous RAP Back program in accordance with current County Human Resources policy requirements. Minimum Qualifications Bachelor's degree in marketing, communications, graphic design or a closely related field and at least one year of directly related experience, or an equivalent combination of education and experience. Essential Functions Plans, develops, and produces creative and engaging marketing and branding materials—including graphics, layouts, and messaging—for Clark Planetarium programs, exhibits, events, and institutional goals. Assists in developing annual and long‑term marketing and branding strategies for the organization. Maintains and applies brand standards across all marketing and communication channels to ensure a cohesive and recognizable visual identity. Leads groups and committees in support of marketing and branding events and goals. Designs and prepares print and digital assets such as advertisements, posters, social media graphics, email visuals, signage, and promotional collateral. Oversees assigned temporary staff. Enhances day‑to‑day operations and streamlines workflows to improve efficiency and effectiveness. Collaborates with internal teams to translate program goals and audience needs into effective marketing campaigns. Assists with campaign tracking, asset organization, and documentation to support evaluation and continuous improvement. Collaborates with key staff to support the membership programs at the Planetarium. Coordinates both quantitative and qualitative market research projects. Works with key staff to develop and assess ideas for marketing and branding proposals. Knowledge, Skills, and Abilities Museums and cultural organizations and their functions. Marketing principles and best practices, including audience engagement, campaign planning, and brand development. Graphic design principles such as layout, typography, color theory, and visual hierarchy. Brand standards and the application of consistent visual and messaging identity across multiple platforms. Print production processes, file preparation, and working with vendors for professional printing. Non‑profit management. Customer service skills. Communication and public relations methods and techniques. Project coordination practices, including managing timelines, priorities, and multiple concurrent projects. Skills and Abilities Proficiency with industry‑standard design software (e.g., Adobe Creative Cloud InDesign, Illustrator, Photoshop). Experience creating engaging marketing content for digital and print platforms, including social media, web, email, and signage. Strong written, visual, and verbal communication skills with attention to detail and brand consistency. Ability to manage multiple projects simultaneously, meet deadlines, and work independently as well as collaboratively. Organize workloads and prioritize tasks to adhere to deadlines. Understand, implement, and follow policies and procedures. Demonstrate flexibility with assignments, environments, and co‑workers. Represent the organization professionally both externally and internally. Working Conditions and Physical Requirements Most work is performed in an office environment. May require lifting and carrying objects weighing up to 50 lbs. Schedule is flexible, but normal work hours are 9 am to 5 pm. Some infrequent evenings and weekends may be required. Important Information Regarding This Position Clark Planetarium is a 7‑day‑per‑week, 363‑day per year operation (closed on Thanksgiving and Christmas only), with operational hours averaging 12 hours a day. The general essential functions are broad, and specific job assignments may be customized to match the employee’s skill set. #J-18808-Ljbffr