Content Strategy Director (Freelance)
Publicis Groupe Holdings B.V, Houston, TX, United States
Company description
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
6 month freelance engagement, remote candidates will be considered.
As a Content Strategist you have a passion for storytelling and planning highly effective and engaging digital content for world-class brands. You love getting in the weeds to synthesize client priorities, audience insights, performance metrics, and platform capabilities to attract target audiences and keep them engaged-throughout the consumer journey from pre- through post-purchase with best-in-class content.
Content Strategy at Razorfish connects the dots between Strategy, Data, Technology and Creative by providing content planning, content delivery, content management and content governance guidelines to meet business objectives across platforms. You're the glue that pulls it all together to guide creative execution.
Responsibilities
Website Strategy & Governance Lead the vision, roadmap, and governance for client's website, ensuring alignment with enterprise, brand, and communications priorities Establish standards, processes, and cross-functional coordination to drive consistency, quality, and compliance Serve as the central point of coordination for website initiatives across functions and business units Content Strategy & Experience
Develop audience-first content strategies, plans, and calendars across digital experiences Guide information architecture, navigation, taxonomies, and templates to optimize usability, clarity, and discovery Partner across brand, content, and UX teams to deliver cohesive, user-centered storytelling Performance & Optimization
Leverage analytics and insights to identify gaps, measure performance and drive continuous optimization Identify opportunities to improve engagement, journeys, and overall site effectiveness Execution & Collaboration
Work closely with IT, UX, analytics, legal, and agency partners to translate business needs into digital solutions Support enterprise initiatives requiring website integration or execution Ensure timelines, approvals, and quality standards are met; QA for accuracy and consistency SEO, Accessibility & Compliance
Collaborate with SEO partners to improve discoverability and search performance Ensure adherence to brand, legal, and regulatory requirements Qualifications
6-8+ years of experience in content strategy, digital strategy or website management within an enterprise environment. Experience working with CMS platforms, content workflows, and governed publishing environments Strong understanding of website analytics and performance measurement Strong understanding of which channels content should be deployed on to meet audience and business needs. Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $84.00 - $109.00 hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
6 month freelance engagement, remote candidates will be considered.
As a Content Strategist you have a passion for storytelling and planning highly effective and engaging digital content for world-class brands. You love getting in the weeds to synthesize client priorities, audience insights, performance metrics, and platform capabilities to attract target audiences and keep them engaged-throughout the consumer journey from pre- through post-purchase with best-in-class content.
Content Strategy at Razorfish connects the dots between Strategy, Data, Technology and Creative by providing content planning, content delivery, content management and content governance guidelines to meet business objectives across platforms. You're the glue that pulls it all together to guide creative execution.
Responsibilities
Website Strategy & Governance Lead the vision, roadmap, and governance for client's website, ensuring alignment with enterprise, brand, and communications priorities Establish standards, processes, and cross-functional coordination to drive consistency, quality, and compliance Serve as the central point of coordination for website initiatives across functions and business units Content Strategy & Experience
Develop audience-first content strategies, plans, and calendars across digital experiences Guide information architecture, navigation, taxonomies, and templates to optimize usability, clarity, and discovery Partner across brand, content, and UX teams to deliver cohesive, user-centered storytelling Performance & Optimization
Leverage analytics and insights to identify gaps, measure performance and drive continuous optimization Identify opportunities to improve engagement, journeys, and overall site effectiveness Execution & Collaboration
Work closely with IT, UX, analytics, legal, and agency partners to translate business needs into digital solutions Support enterprise initiatives requiring website integration or execution Ensure timelines, approvals, and quality standards are met; QA for accuracy and consistency SEO, Accessibility & Compliance
Collaborate with SEO partners to improve discoverability and search performance Ensure adherence to brand, legal, and regulatory requirements Qualifications
6-8+ years of experience in content strategy, digital strategy or website management within an enterprise environment. Experience working with CMS platforms, content workflows, and governed publishing environments Strong understanding of website analytics and performance measurement Strong understanding of which channels content should be deployed on to meet audience and business needs. Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $84.00 - $109.00 hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.