Senior Organic Search Analyst
Axelon, Boston, MA, United States
Summary:
Location:
Boston, MA || Portsmouth, NH Work Mode:
Hybrid Responsibilities:
Own SEO analytics measurement across Company.com and other related digital properties. Build, refine, and QA dashboards connecting rankings, visibility, and traffic using PowerBI, Google Search Console, and Adobe Analytics. Identify performance shifts and make recommendations for continuous improvement and growth of the organic search channel. Partner cross-functionally to build and maintain a new SEO valuation model to connect SEO wins to business value. Support ongoing reporting needs, including Monthly Operating Reports (MORs) and pre-funnel website traffic analysis for the organic channel. Leverage Adobe Analytics to uncover on-site behavior trends, empowering the SEO and content team to partner with UX in making data-backed recommendations. Partner closely with Web Analytics team on broader website measurement and analysis where there is an intersection with SEO. Analyze competitors and performance trends and share key insights through clear data visuals to guide marketing decisions. Strategic Responsibilities:
Partner with Paid Media, Media Economics, and Web Analytics teams to integrate SEO into the broader marketing strategy. Collaborate cross-functionally on AI-readiness initiatives, analyzing how Gen AI search and social signals impact visibility, sentiment, conversions, and overall brand reputation. Conduct competitive and market analyses to monitor share of voice, identify emerging SERP features, and evaluate changes in consumer search behavior. Explore integration of additional data sources to enhance competitiveness and technical performance reporting. Conduct deep-dive analyses to further our understanding of SEO performance within traditional and Gen AI search. Preferred Skills:
5 - 7 years of experience in SEO analytics, organic growth, or digital marketing analytics, ideally in a complex, enterprise environment. Strong communication and PowerPoint skills; able to translate complex data into clear, strategic narratives. Experience with Adobe Analytics is strongly preferred. Experience with other web analytics and SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush or similar platforms. Experience with Power BI, SQL, Python, to extract, transform, and analyze complex datasets a plus. Knowledge of SEO ranking signals and search algorithms; Passion for uncovering insights through analytics, testing, and AI-driven innovation. Background in a data-intensive vertical (e.g., financial services, e-commerce, insurance, or SaaS) preferred.
Boston, MA || Portsmouth, NH Work Mode:
Hybrid Responsibilities:
Own SEO analytics measurement across Company.com and other related digital properties. Build, refine, and QA dashboards connecting rankings, visibility, and traffic using PowerBI, Google Search Console, and Adobe Analytics. Identify performance shifts and make recommendations for continuous improvement and growth of the organic search channel. Partner cross-functionally to build and maintain a new SEO valuation model to connect SEO wins to business value. Support ongoing reporting needs, including Monthly Operating Reports (MORs) and pre-funnel website traffic analysis for the organic channel. Leverage Adobe Analytics to uncover on-site behavior trends, empowering the SEO and content team to partner with UX in making data-backed recommendations. Partner closely with Web Analytics team on broader website measurement and analysis where there is an intersection with SEO. Analyze competitors and performance trends and share key insights through clear data visuals to guide marketing decisions. Strategic Responsibilities:
Partner with Paid Media, Media Economics, and Web Analytics teams to integrate SEO into the broader marketing strategy. Collaborate cross-functionally on AI-readiness initiatives, analyzing how Gen AI search and social signals impact visibility, sentiment, conversions, and overall brand reputation. Conduct competitive and market analyses to monitor share of voice, identify emerging SERP features, and evaluate changes in consumer search behavior. Explore integration of additional data sources to enhance competitiveness and technical performance reporting. Conduct deep-dive analyses to further our understanding of SEO performance within traditional and Gen AI search. Preferred Skills:
5 - 7 years of experience in SEO analytics, organic growth, or digital marketing analytics, ideally in a complex, enterprise environment. Strong communication and PowerPoint skills; able to translate complex data into clear, strategic narratives. Experience with Adobe Analytics is strongly preferred. Experience with other web analytics and SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush or similar platforms. Experience with Power BI, SQL, Python, to extract, transform, and analyze complex datasets a plus. Knowledge of SEO ranking signals and search algorithms; Passion for uncovering insights through analytics, testing, and AI-driven innovation. Background in a data-intensive vertical (e.g., financial services, e-commerce, insurance, or SaaS) preferred.