Marketing and Social Media Administrator
Gold's Gym, Chantilly, VA, United States
Position Overview
The Marketing & Social Media Admin is responsible for executing organic social media content, coordinating member communications, managing in-club marketing materials, and supporting brand consistency across all locations.
Key Responsibilities
Manage and publish organic content across social platforms (Instagram, Facebook, LinkedIn, TikTok). Capture in-club content including photos, short-form videos, and member highlights. Maintain a consistent posting schedule aligned with the marketing calendar. Monitor comments and messages; escalate issues when necessary. Track basic engagement metrics and report performance. Influencer & Community Support
Assist with communication and coordination of approved influencer or community collaborations as directed by leadership. Support scheduling and content capture related to influencer visits or promotional activities. Member & Guest Feedback Monitoring
Monitor and respond to Google Reviews and other approved member feedback platforms. Escalate member experience concerns to leadership or appropriate club management when necessary. Highlight positive member feedback that may be appropriate for social media or internal recognition. Member Communications
Draft and distribute member emails and internal announcements. Support club-level communication needs for promotions and events. Ensure messaging accuracy and brand consistency across all clubs. Creative & In-Club Marketing Execution
Design flyers, posters, banners, and in-club signage. Ensure promotional materials are current and properly displayed across locations. Create and maintain an organized digital library of club photos, branded assets and templates. Support rollout of monthly promotions with accurate materials and graphics. Campaign & Operational Support
Assist with implementation of marketing campaigns as directed. Ensure creative assets are formatted and delivered on time. Local Club Support
Coordinate with GMs on signage and local marketing needs. Capture content during club events, activations, and peak hours. Maintain visual brand standards across all locations. Qualifications
1-3 years marketing experience, preferably in fitness, hospitality, or retail. Strong skills in video creation and editing for Social Media. Proficient in Canva; Adobe or similar tools a plus. Experience with social media management, reputation management, or CRM systems preferred. Highly organized with strong attention to detail. Excellent communication and comfort filming/interviewing people in clubs. Proactive and able to work quickly without errors.
The Marketing & Social Media Admin is responsible for executing organic social media content, coordinating member communications, managing in-club marketing materials, and supporting brand consistency across all locations.
Key Responsibilities
Manage and publish organic content across social platforms (Instagram, Facebook, LinkedIn, TikTok). Capture in-club content including photos, short-form videos, and member highlights. Maintain a consistent posting schedule aligned with the marketing calendar. Monitor comments and messages; escalate issues when necessary. Track basic engagement metrics and report performance. Influencer & Community Support
Assist with communication and coordination of approved influencer or community collaborations as directed by leadership. Support scheduling and content capture related to influencer visits or promotional activities. Member & Guest Feedback Monitoring
Monitor and respond to Google Reviews and other approved member feedback platforms. Escalate member experience concerns to leadership or appropriate club management when necessary. Highlight positive member feedback that may be appropriate for social media or internal recognition. Member Communications
Draft and distribute member emails and internal announcements. Support club-level communication needs for promotions and events. Ensure messaging accuracy and brand consistency across all clubs. Creative & In-Club Marketing Execution
Design flyers, posters, banners, and in-club signage. Ensure promotional materials are current and properly displayed across locations. Create and maintain an organized digital library of club photos, branded assets and templates. Support rollout of monthly promotions with accurate materials and graphics. Campaign & Operational Support
Assist with implementation of marketing campaigns as directed. Ensure creative assets are formatted and delivered on time. Local Club Support
Coordinate with GMs on signage and local marketing needs. Capture content during club events, activations, and peak hours. Maintain visual brand standards across all locations. Qualifications
1-3 years marketing experience, preferably in fitness, hospitality, or retail. Strong skills in video creation and editing for Social Media. Proficient in Canva; Adobe or similar tools a plus. Experience with social media management, reputation management, or CRM systems preferred. Highly organized with strong attention to detail. Excellent communication and comfort filming/interviewing people in clubs. Proactive and able to work quickly without errors.