Salesforce Marketing Cloud Developer
Anveta, Orlando, FL, United States
Title:
Salesforce Marketing Cloud Developer
Company:
Travel + Leisure
Contract Length:
12 month contract Location:
Hybrid (On-site Monday-Wednesday; Remote Thursday-Friday) Orlando, FL Type:
Full-Time Department:
Marketing / Digital Communications
Compensation:
The candidate will receive $63/hr. W2 after your $7/hr referral bonus
Must be able to work on W2
Must be local or able to relocate before the start of the contract
Job Summary
We are seeking an experienced and detail-oriented
Email Marketing Specialist
to join our dynamic marketing team. This hybrid position plays a critical role in planning, executing, and optimizing email marketing campaigns to drive engagement and deliver business results. The ideal candidate will have hands-on experience in Salesforce Marketing Cloud or similar platforms, strong HTML/CSS skills for email development, and a strategic, analytical mindset to improve performance through testing and innovation.
Education & Training Bachelor's degree
in Marketing, Communications, or a related field is preferred. Relevant experience may be accepted in lieu of a degree. Some on-the-job training provided. Key Responsibilities
Plan, execute, and optimize end-to-end email marketing campaigns.
(45%) Align with the broader digital marketing team and stakeholders to build and maintain an email calendar.
(15%) Proactively analyze and test campaigns for performance improvements; share insights and recommendations.
(15%) Collaborate with the technical email team to enhance technical capabilities, streamline workflows, and drive innovation.
(15%) Create and deliver presentations on campaign performance, learnings, and key wins to leadership and cross-functional teams.
(10%) Required Knowledge & Skills
Hands-on experience in email marketing platforms;
Salesforce Marketing Cloud preferred . Solid understanding of
HTML and CSS
for email development. Familiarity with
mobile-first and responsive email design . Working knowledge of
email testing and optimization
techniques. Ability to troubleshoot email rendering issues across platforms. Strong attention to detail and commitment to quality. Experience with
project management tools , preferably Jira. Ability to manage multiple priorities, work independently, and meet deadlines. Strong communication skills and the ability to collaborate across teams and functions. Strategic and analytical mindset focused on business outcomes. Preferred Technical Skills
Experience with email platforms like
Responsys, Silverpop, MessageGears, SendGrid . Familiarity with
Litmus, Movable Ink, SparkPost
or similar email QA and personalization tools. Proficiency in
AmpScript
or similar personalization scripting language. Knowledge of
Google Analytics, Google Tag Manager, Adobe Analytics
preferred. Basic understanding of
SQL
is a plus. Salesforce certifications are a plus but not required. Understanding of
email compliance laws
(CAN-SPAM, GDPR, etc.).
Salesforce Marketing Cloud Developer
Company:
Travel + Leisure
Contract Length:
12 month contract Location:
Hybrid (On-site Monday-Wednesday; Remote Thursday-Friday) Orlando, FL Type:
Full-Time Department:
Marketing / Digital Communications
Compensation:
The candidate will receive $63/hr. W2 after your $7/hr referral bonus
Must be able to work on W2
Must be local or able to relocate before the start of the contract
Job Summary
We are seeking an experienced and detail-oriented
Email Marketing Specialist
to join our dynamic marketing team. This hybrid position plays a critical role in planning, executing, and optimizing email marketing campaigns to drive engagement and deliver business results. The ideal candidate will have hands-on experience in Salesforce Marketing Cloud or similar platforms, strong HTML/CSS skills for email development, and a strategic, analytical mindset to improve performance through testing and innovation.
Education & Training Bachelor's degree
in Marketing, Communications, or a related field is preferred. Relevant experience may be accepted in lieu of a degree. Some on-the-job training provided. Key Responsibilities
Plan, execute, and optimize end-to-end email marketing campaigns.
(45%) Align with the broader digital marketing team and stakeholders to build and maintain an email calendar.
(15%) Proactively analyze and test campaigns for performance improvements; share insights and recommendations.
(15%) Collaborate with the technical email team to enhance technical capabilities, streamline workflows, and drive innovation.
(15%) Create and deliver presentations on campaign performance, learnings, and key wins to leadership and cross-functional teams.
(10%) Required Knowledge & Skills
Hands-on experience in email marketing platforms;
Salesforce Marketing Cloud preferred . Solid understanding of
HTML and CSS
for email development. Familiarity with
mobile-first and responsive email design . Working knowledge of
email testing and optimization
techniques. Ability to troubleshoot email rendering issues across platforms. Strong attention to detail and commitment to quality. Experience with
project management tools , preferably Jira. Ability to manage multiple priorities, work independently, and meet deadlines. Strong communication skills and the ability to collaborate across teams and functions. Strategic and analytical mindset focused on business outcomes. Preferred Technical Skills
Experience with email platforms like
Responsys, Silverpop, MessageGears, SendGrid . Familiarity with
Litmus, Movable Ink, SparkPost
or similar email QA and personalization tools. Proficiency in
AmpScript
or similar personalization scripting language. Knowledge of
Google Analytics, Google Tag Manager, Adobe Analytics
preferred. Basic understanding of
SQL
is a plus. Salesforce certifications are a plus but not required. Understanding of
email compliance laws
(CAN-SPAM, GDPR, etc.).