Retail Marketing Operations Analyst/Audience Segmentation Job at Navitas Partner

POSITION TITLE: Retail Marketing Operations Analyst/Audience Segmentation Location: Bolingbrook, IL 60440 (REMOTE) Duration: 5 Months REPORTS TO: Senior Manager, Reporting & Measurement POSITION SUMMARY: We are looking for a collaborative team player who employs innovative thinking to develop and continuously improve programs, exhibits strong leadership and communication skills, and excels at driving efficiency. Client has built a diverse ecosystem of data with the crown jewel being a rich customer dataset with over 40 million active members in our Ultamate Rewards loyalty program. In this role, you will utilize this robust data set to develop and maintain unique first party audiences to leverage within client’s retail media network, client’s Media. The Audience Operations Analyst is responsible for planning, developing and activating audience segmentation to reach the targets most valuable to our brand partners. YOU'LL ACCOMPLISH ALL OF THIS BY: Planning & Activation Create custom audiences by campaign and channels as required Monitor and report on audience results and performance to prevent audience fatigue and inform future segmentation and targeting Serve as a factfinder for the current-state customer journey, both in digital engagement and in-store purchase behavior, with desire to uncover and understand major guest pain points, opportunities, and unmet needs Leverages audience and journey insights (from Reporting & Measurement) to support the planning and development of future client’s Media campaigns for brand partners Work closely with client’s Media Audience Strategy and Audience Product team to gather information and insights to help develop reachable audience segmentation Work closely with client’s MediaSales and Account teams to understand business objectives and translate them into audience parameters Collaborate with external Ad Agency and Tech partners to align on audience targeting strategy to balance precision and reach Maintain audience delivery workflows across stakeholders in Monday.com, maintaining organized and timely delivery of audience to media platforms Analysis & Optimization Incorporate A/B testing, analytics, market research, and consumer insights to both assess the impact of audience segments as well as to inform future audience strategies to grow sales, engagement, and connection with our guests and brand partners Stay informed of consumer, technology, and eCommerce trends to identify new audiences and inform future strategy and prioritization Recognize and adopt best practices in Retail Media Network advertising to recommend high impact audience segments that will maximize ROAS for our brand partners #J-18808-Ljbffr