GTM & Growth Associate - IT Services & AI Products

Position: GTM & Growth Associate - IT Services & AI Products Experience: 1- 2Years Compensation: TBD + Performance Incentives Location: [Hybrid / Remote] Role Overview We are seeking a GTM & Growth Manager to drive go-to-market execution, demand generation, and pipeline creation across AI products and IT services (staffing & consulting). This role will act as the Pipeline Owner, working closely with the Business Development (Sales) team to ensure a strong flow of qualified opportunities and effective product positioning in the market. Key Responsibilities 1. Go-To-Market Execution (Products + Services) Develop and execute GTM strategies for: AI / SaaS products (NovaSynq, NovaBotX, NovaMatch) IT staffing and consulting services Define target industries, accounts, and buyer personas Ensure clear and consistent market positioning and messaging 2. Demand Generation & Campaigns Plan and execute: LinkedIn outreach and campaigns Email marketing and outbound initiatives Event/webinar-based lead generation Drive top-of-funnel and mid-funnel pipeline (P5 P3) Continuously optimize campaigns for engagement and conversion 3. Pipeline Generation & Qualification Generate qualified leads and opportunities for BD team Perform initial qualification and ensure fitment with offerings Maintain and track pipeline across stages (P5 P3) Ensure smooth handoff of sales-ready leads to BD (P3 P2) 4. Product Marketing & Positioning (Strong Focus) Develop value propositions, messaging, and positioning for products Create and refine: Pitch decks Product narratives Case studies Support product demos and early-stage client conversations 5. RFP / RFQ / SOW Support & Market Intelligence Identify and support screening of RFP/RFQ/SOW opportunities Provide inputs for: Market research Competitive positioning Proposal content (especially product/service narratives) Support BD and internal teams during bid preparation 6. Sales Enablement & Collaboration Work closely with BD team to: Align messaging and campaigns Support deal pursuits Enable BD with: Campaign insights Lead intelligence Presentation materials Required Skills & Experience 1+ years in GTM / Product Marketing / Demand Generation Strong experience with: B2B lead generation and campaign execution LinkedIn outreach and digital marketing Exposure to: AI / SaaS / enterprise product marketing IT services (staffing or consulting) Basic understanding of RFP/RFQ/SOW processes Strong communication and storytelling skills Key Performance Indicators (KPIs) Number of qualified leads generated (P4/P3) Pipeline contribution to BD (conversion support) Campaign performance (engagement, conversion rates) Product visibility and positioning effectiveness