Marketing Events Specialist
Zayo Group, Boulder, CO, United States
Company Description
Zayo provides mission-critical bandwidth to the world's most impactful companies, fueling the innovations that are transforming our society. Zayo's 141,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo's communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.
Event Specialist
Zayo is seeking an
Event Specialist
to manage the execution of Zayo's annual event strategy and roadmap, including pre-event planning, on-site execution, and post-event follow-up. Zayo's events range from large industry tradeshows to smaller, high-touch executive programs, all designed to drive new client acquisition, deepen customer relationships, and strengthen brand awareness. This role will help deliver consistent, distinctive experiences that align Zayo's event initiatives with the company's overall marketing and sales strategy. The Event Specialist will work cross-functionally to ensure events are strategically planned, flawlessly executed, and effectively measured. Responsibilities Collaborate with cross-functional teams-including sales, marketing, operations, and product marketing-to ensure event strategies and experiences align with Zayo's overall marketing and sales objectives
Develop and manage event plans that define goals, target audiences, messaging, and the end-to-end attendee journey
Support event and content strategies across business groups including product marketing, brand, customer marketing, sales, and field teams
Lead research on industry event trends and identify opportunities aligned with Zayo's target customer profile
Establish, evaluate, and report on event success metrics to measure performance and impact
Partner with the events marketing team to refine best practices and standards for event planning, execution, and measurement
Coordinate with cross-functional teams to ensure positioning, messaging, goals, deliverables, and tactics are executed effectively before, during, and after each event
Develop strong post-event follow-up programs that integrate with broader marketing campaigns and help accelerate sales pipeline progression
Assist with global event reporting, including post-event surveys, performance recaps, and insights for continuous improvement
Create, manage, and reconcile event budgets to ensure financial accountability and efficiency
Establish feedback loops with internal stakeholders to continuously evaluate event effectiveness and optimize event strategy
Develop detailed timelines and manage cross-functional workstreams to ensure deliverables are completed on schedule
Qualifications Three to five (3-5) years of enterprise event management experience.
Exceptional project management skills and experience, including managing multiple internal stakeholders, external creative agencies, events vendors, and international projects.
Ability to multitask and take the lead on planning several events simultaneously
Experience gaining the support from senior stakeholders
Independent, self-starter who can prioritize and drive deliverables to execution with minimal supervision.
Ability to work well under pressure, with tight deadlines
Familiarity with competitive event landscape
Marketing experience in a high-tech company/product/service strongly preferred
Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
Experience working in a fast-paced and highly cross-functional global organization
Estimated base salary range: $53,300 - $82,000 USD/annually.
The base pay range shown is a guideline and reasonable estimate for this role. It takes into account the wide variety of factors that are considered in making compensation decisions. Actual compensation offered may vary from the posted range based upon geographic location, work experience, skill level, certifications, and other business and organizational needs. Non- sales roles may be eligible to participate in a discretionary annual incentive plan. Sales roles may be eligible to participate in a sales incentive plan. Additionally, this position may be eligible for certain benefits, such as health insurance, life insurance, disability retirement plans, paid time off. The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled. Benefits, Rewards & Wellness Excellent Health, Dental & Vision Insurance
Retirement 401(k) Savings Plan
Generous paid time off policy including paid parental leave
Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Event Specialist
to manage the execution of Zayo's annual event strategy and roadmap, including pre-event planning, on-site execution, and post-event follow-up. Zayo's events range from large industry tradeshows to smaller, high-touch executive programs, all designed to drive new client acquisition, deepen customer relationships, and strengthen brand awareness. This role will help deliver consistent, distinctive experiences that align Zayo's event initiatives with the company's overall marketing and sales strategy. The Event Specialist will work cross-functionally to ensure events are strategically planned, flawlessly executed, and effectively measured. Responsibilities Collaborate with cross-functional teams-including sales, marketing, operations, and product marketing-to ensure event strategies and experiences align with Zayo's overall marketing and sales objectives
Develop and manage event plans that define goals, target audiences, messaging, and the end-to-end attendee journey
Support event and content strategies across business groups including product marketing, brand, customer marketing, sales, and field teams
Lead research on industry event trends and identify opportunities aligned with Zayo's target customer profile
Establish, evaluate, and report on event success metrics to measure performance and impact
Partner with the events marketing team to refine best practices and standards for event planning, execution, and measurement
Coordinate with cross-functional teams to ensure positioning, messaging, goals, deliverables, and tactics are executed effectively before, during, and after each event
Develop strong post-event follow-up programs that integrate with broader marketing campaigns and help accelerate sales pipeline progression
Assist with global event reporting, including post-event surveys, performance recaps, and insights for continuous improvement
Create, manage, and reconcile event budgets to ensure financial accountability and efficiency
Establish feedback loops with internal stakeholders to continuously evaluate event effectiveness and optimize event strategy
Develop detailed timelines and manage cross-functional workstreams to ensure deliverables are completed on schedule
Qualifications Three to five (3-5) years of enterprise event management experience.
Exceptional project management skills and experience, including managing multiple internal stakeholders, external creative agencies, events vendors, and international projects.
Ability to multitask and take the lead on planning several events simultaneously
Experience gaining the support from senior stakeholders
Independent, self-starter who can prioritize and drive deliverables to execution with minimal supervision.
Ability to work well under pressure, with tight deadlines
Familiarity with competitive event landscape
Marketing experience in a high-tech company/product/service strongly preferred
Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
Experience working in a fast-paced and highly cross-functional global organization
Estimated base salary range: $53,300 - $82,000 USD/annually.
The base pay range shown is a guideline and reasonable estimate for this role. It takes into account the wide variety of factors that are considered in making compensation decisions. Actual compensation offered may vary from the posted range based upon geographic location, work experience, skill level, certifications, and other business and organizational needs. Non- sales roles may be eligible to participate in a discretionary annual incentive plan. Sales roles may be eligible to participate in a sales incentive plan. Additionally, this position may be eligible for certain benefits, such as health insurance, life insurance, disability retirement plans, paid time off. The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled. Benefits, Rewards & Wellness Excellent Health, Dental & Vision Insurance
Retirement 401(k) Savings Plan
Generous paid time off policy including paid parental leave
Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.