Director, Access Marketing
Taylor Strategy Partners, Convent Station, NJ, United States
Description
Director, Access Marketing Location:
Morristown, NJ (Hybrid – onsite 3 days/week) Therapeutic Area:
Hepatology Reports To:
Head of Market Access
About the Role Seeking an experienced Director, Access Marketing, to support the launch and ongoing commercialization of its recently FDA-approved hepatology product. This role will be a key contributor to the Market Access strategy by developing and executing payer-focused value materials and access enablement tools that support pull-through across payer, hub, and field channels.
The ideal candidate brings deep pharmaceutical market access experience, thrives in a launch environment, and is comfortable translating access strategy into high-impact, field-ready materials. This role partners closely with Market Access leadership, payer field teams, Medical Affairs, and cross-functional stakeholders to ensure compliant, compelling, and effective access communications.
Key Responsibilities Access Marketing Strategy & Execution
Support the Head of Market Access in the development and execution of the access marketing strategy for a newly approved product
Translate market access strategy into clear, compelling, and compliant payer value messaging
Lead development of access marketing assets that support reimbursement, access, and payer pull-through
Payer & Field Enablement
Develop payer-facing value proposition materials and slide decks for Payer Account Executives (PAEs)
Create executive-level summaries and content tailored for business-focused payer stakeholders
Create executive-level summaries and content tailored for clinical and pharmacy decision-makers
Partner closely with payer field teams to ensure materials are field-ready and aligned with real-world payer conversations
Patient Hub & Pull-Through Materials
Design and support development of materials for patient hub services and access pathways
Ensure consistency of messaging across payer, hub, and commercial touchpoints to reinforce access strategy
Medical, Legal, and Regulatory Collaboration
Lead access marketing materials through approved Medical, Legal, and Regulatory (MLR) review processes
Collaborate with Medical Affairs to ensure clinical accuracy and compliance of payer-facing materials
Launch Execution & Optimization
Manage access marketing execution during launch and early commercialization
Capture and assess field feedback to inform refinements and enhancements
Continuously evaluate and optimize materials to improve payer engagement and pull-through
30 / 60 / 90-Day Expectations First 30–60 Days
Design and develop access marketing and payer enablement materials
Complete medical review and approval processes
Deploy finalized materials to payer field teams for use
By 90 Days
Manage access marketing execution through launch
Reassess materials based on payer response and field feedback
Implement updates and optimizations as needed
Qualifications
Minimum of 10 years of pharmaceutical industry experience
Demonstrated experience in Market Access, Access Marketing, Payer Marketing, or Reimbursement Strategy
Strong understanding of payer dynamics and value proposition development
Launch experience with a recently FDA-approved product️
Experience supporting payer field teams or account executives
Therapeutic experience in hepatology, liver disease, or specialty pharmaceuticals
Familiarity with payer value frameworks and access pathways
Proven ability to work cross-functionally in a matrixed environment
Strong communication, project management, and execution skills
Ability to work onsite in Morristown, NJ, three days per week
Education
Bachelor’s degree required
Advanced degree preferred (e.g., MBA, MPH, MS, or related field)
TSP is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)
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Director, Access Marketing Location:
Morristown, NJ (Hybrid – onsite 3 days/week) Therapeutic Area:
Hepatology Reports To:
Head of Market Access
About the Role Seeking an experienced Director, Access Marketing, to support the launch and ongoing commercialization of its recently FDA-approved hepatology product. This role will be a key contributor to the Market Access strategy by developing and executing payer-focused value materials and access enablement tools that support pull-through across payer, hub, and field channels.
The ideal candidate brings deep pharmaceutical market access experience, thrives in a launch environment, and is comfortable translating access strategy into high-impact, field-ready materials. This role partners closely with Market Access leadership, payer field teams, Medical Affairs, and cross-functional stakeholders to ensure compliant, compelling, and effective access communications.
Key Responsibilities Access Marketing Strategy & Execution
Support the Head of Market Access in the development and execution of the access marketing strategy for a newly approved product
Translate market access strategy into clear, compelling, and compliant payer value messaging
Lead development of access marketing assets that support reimbursement, access, and payer pull-through
Payer & Field Enablement
Develop payer-facing value proposition materials and slide decks for Payer Account Executives (PAEs)
Create executive-level summaries and content tailored for business-focused payer stakeholders
Create executive-level summaries and content tailored for clinical and pharmacy decision-makers
Partner closely with payer field teams to ensure materials are field-ready and aligned with real-world payer conversations
Patient Hub & Pull-Through Materials
Design and support development of materials for patient hub services and access pathways
Ensure consistency of messaging across payer, hub, and commercial touchpoints to reinforce access strategy
Medical, Legal, and Regulatory Collaboration
Lead access marketing materials through approved Medical, Legal, and Regulatory (MLR) review processes
Collaborate with Medical Affairs to ensure clinical accuracy and compliance of payer-facing materials
Launch Execution & Optimization
Manage access marketing execution during launch and early commercialization
Capture and assess field feedback to inform refinements and enhancements
Continuously evaluate and optimize materials to improve payer engagement and pull-through
30 / 60 / 90-Day Expectations First 30–60 Days
Design and develop access marketing and payer enablement materials
Complete medical review and approval processes
Deploy finalized materials to payer field teams for use
By 90 Days
Manage access marketing execution through launch
Reassess materials based on payer response and field feedback
Implement updates and optimizations as needed
Qualifications
Minimum of 10 years of pharmaceutical industry experience
Demonstrated experience in Market Access, Access Marketing, Payer Marketing, or Reimbursement Strategy
Strong understanding of payer dynamics and value proposition development
Launch experience with a recently FDA-approved product️
Experience supporting payer field teams or account executives
Therapeutic experience in hepatology, liver disease, or specialty pharmaceuticals
Familiarity with payer value frameworks and access pathways
Proven ability to work cross-functionally in a matrixed environment
Strong communication, project management, and execution skills
Ability to work onsite in Morristown, NJ, three days per week
Education
Bachelor’s degree required
Advanced degree preferred (e.g., MBA, MPH, MS, or related field)
TSP is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)
#J-18808-Ljbffr