Senior Marketing Strategist
Big Human, New York, NY, United States
About The Role
We’re looking for a sharp, AI-forward marketing generalist who can translate client goals into clear strategies and drive those strategies forward across channels.
At Big Human, we operate as a strategic growth partner to our clients, not an execution layer brought in for extra bandwidth. This means Marketing Strategists are responsible for identifying what will actually move the needle and focusing efforts there.
You’ll be expected to prioritize what matters most, make clear trade-offs, and guide clients toward the highest-impact work. Our goal is not to do more marketing. It’s to do the right marketing.
You’ll work across a wide range of initiatives, including platform strategy, campaigns, SEO and AI-driven search, GTM, and performance optimization.
Designing the strategy
Managing execution
Coordinating with collaborators
Leading client communication
Tracking performance and iteration
This role sits at the intersection of strategy and execution. You’ll be expected to think at a high level while also ensuring work moves forward week to week.
Strategy & Planning
Translate client goals (growth, revenue, engagement) into clear marketing strategies and execution plans
Use AI tools to rapidly explore strategic directions, validate ideas, and pressure-test plans before execution
Synthesize large amounts of information quickly (client inputs, research, performance data) into clear strategic direction
Take the first strategic pass when a project starts from scratch
Make clear trade-offs about what not to do, based on impact vs effort
Ensure every initiative ladders back to defined goals and success metrics
Growth Ownership & Prioritization
Define clear goals and success metrics for each client & initiative
Focus efforts on what will drive measurable impact, not just output
Continuously evaluate what’s working, what’s not, and where to double down
Reprioritize work based on performance, new insights, or changing client needs
Know when to say "no" or "not now" to protect focus and momentum
Maintain consistent forward momentum across initiatives, ensuring work doesn’t stall or drift
Break down strategy into weekly actions that drive measurable progress
Campaign Execution & Project Management
Own marketing initiatives end-to-end from kickoff through delivery
Use AI to accelerate planning, drafting, and iteration across campaigns without sacrificing quality
Build systems and create content for social media and creative campaigns
Prepare weekly decks and campaign updates for clients
Identify risks early and resolve them with a clear plan
Creative & Partner Collaboration
Brief designers, producers, freelancers and partner agencies clearly and effectively
Provide clearer, faster briefs by leveraging structured thinking and AI-assisted iteration
Set expectations for deliverables, timelines and success criteria alongside our Marketing Manager
Ensure marketing assets meet both strategic and creative goals
Maintain strong communication across teams
Analytics & Insights
Track marketing performance across channels
Translate analytics and performance data into insights and recommendations
Use AI to identify patterns in performance data and generate faster hypotheses for testing
Translate insights into clear next steps without relying on manual analysis alone
Ensure campaigns evolve based on learnings and performance
Client Leadership & Communication
Lead day-to-day client communication for assigned projects
Present marketing plans, campaign updates and performance insights
Translate complex work into clear summaries and recommendations
Communicate priorities, tradeoffs and risks clearly
Systems & Process Improvement
Improve internal workflows for strategy, execution and reporting
Turn lessons learned into documented processes or templates
Help strengthen how Big Human delivers marketing work at scale
Who You Are You’re energized by solving complex marketing problems and figuring out how to turn ambitious goals into real-world campaigns.
You enjoy working across disciplines — strategy, content, social, growth, partnerships — and you’re excited by the challenge of choosing the right marketing tools for the job.
You thrive when you’re trusted with ownership, when the work is varied, and when you’re collaborating with smart teams and interesting clients.
Profile
A sharp, AI-forward marketing generalist who understands how to balance brand storytelling with growth and performance
Experience & Background
NYC or Tri-State based (remote with occasional in-person opportunities)
5–8+ years experience in marketing strategy, growth marketing, or campaign leadership
Agency experience or startup GTM experience strongly preferred
Experience managing multi‑channel campaigns
Strategic Thinking & Prioritization
You think in terms of outcomes, not just deliverables
You focus on what actually moves the needle
You are comfortable making trade-offs and saying no when something won’t drive impact
You are not satisfied with shipping work — you care about whether it worked
You approach decisions with data and performance in mind
Ownership & Execution
Comfortable owning projects end-to-end and moving work forward independently
Organized, proactive, and accountable
Comfortable managing multiple initiatives simultaneously
You maintain momentum and ensure work progresses week to week
AI & Modern Marketing Approach
Comfortable using AI tools as part of your daily workflow
Able to move from idea → draft → refined output efficiently using modern tools
Strong judgment: you know how to edit, refine, and improve AI-assisted work
Energized by working faster and smarter, not just harder
Communication & Decision-Making
A strong communicator who can translate complexity into clarity
Confident making decisions in ambiguous situations
You make decisions efficiently and confidently, even with imperfect information
Bonus Points If…
Experience launching early-stage products or startups
Experience collaborating with product managers, designers, and creative teams
Experience building marketing systems or playbooks
AI & Modern Marketing Approach
Generate and refine strategic thinking faster
Create strong first drafts across content, campaigns, and frameworks
Pressure-test ideas and explore multiple directions quickly
Summarize complex information into clear insights
Improve speed without lowering the quality bar
Experiment and iterate with our creative campaign workflow & output
We are not looking for someone who relies on AI blindly. We are looking for someone who knows how to use it well: applying judgment, taste, and strategy to shape outputs into high-quality work.
Work Style Expectations
You manage your own workstreams in Asana
You utilize AI as part of your modern toolkit
You flag risks early and propose solutions
You communicate clearly with internal teams and clients
You operate with autonomy as the default
You’re energized by helping clients achieve real momentum
Who This Is Not For
Marketing coordinators looking to grow into strategy
Candidates who need heavy direction to move projects forward
People uncomfortable making decisions independently
Marketers who prefer execution-only roles
Candidates without agency or fast-paced startup experience
What Success Looks Like
Work consistently ladders back to clear goals and measurable outcomes
Priorities are clear, and low-impact work is deprioritized or eliminated
Clients rely on Big Human for direction, not just execution
Marketing efforts result in measurable progress (growth, engagement, revenue, etc.)
Why Work at Big Human? We Believe Work Is Important, But So Is Taking Care Of Yourself, Connecting With Your Team And Stepping Away From The Screen To Recharge. Here Are Just a Few Of The Perks Of Working At Big Human
Remote Office (with bi-monthly coworking days)
Health, Dental & Vision Insurance (including options completely covered by Big Human)
14 Paid Holidays & Generous Vacation Time
401(k) Matching
10–16 Weeks of Paid Parental Leave
Internet Credit & Home Office Upgrade Stipend
Summer Fridays
Yearly Team Retreat & Company-Sponsored Team Events
Shared Experience Fund & Donation Matching
Education Fund for professional development
This role is fully remote, with strong preference for someone based in the Tri-State area (or who can easily travel to NYC for coworking days and team gatherings). Compensation is commensurate with experience, and ranges from $90,000–100,000, depending on background.
Our Values at Big Human
We’re supportive. We foster a workplace that encourages creativity, mental wellness and work-life balance.
We’re grounded. We think big but stay realistic, humble and ego-free.
We’re passionate. We bring commitment, excitement and craft to every project—client or internal.
We’re forward-thinking. We build for today while preparing for what’s next.
We’re accountable. We show up as individuals and deliver as a team
Diversity, Equity & Inclusion Big Human is committed to fostering a diverse, inclusive and equitable workplace. We encourage BIPOC and people from traditionally underrepresented backgrounds to apply. Diverse perspectives fuel creativity and innovation, helping us build better products, brands and experiences.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation.
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At Big Human, we operate as a strategic growth partner to our clients, not an execution layer brought in for extra bandwidth. This means Marketing Strategists are responsible for identifying what will actually move the needle and focusing efforts there.
You’ll be expected to prioritize what matters most, make clear trade-offs, and guide clients toward the highest-impact work. Our goal is not to do more marketing. It’s to do the right marketing.
You’ll work across a wide range of initiatives, including platform strategy, campaigns, SEO and AI-driven search, GTM, and performance optimization.
Designing the strategy
Managing execution
Coordinating with collaborators
Leading client communication
Tracking performance and iteration
This role sits at the intersection of strategy and execution. You’ll be expected to think at a high level while also ensuring work moves forward week to week.
Strategy & Planning
Translate client goals (growth, revenue, engagement) into clear marketing strategies and execution plans
Use AI tools to rapidly explore strategic directions, validate ideas, and pressure-test plans before execution
Synthesize large amounts of information quickly (client inputs, research, performance data) into clear strategic direction
Take the first strategic pass when a project starts from scratch
Make clear trade-offs about what not to do, based on impact vs effort
Ensure every initiative ladders back to defined goals and success metrics
Growth Ownership & Prioritization
Define clear goals and success metrics for each client & initiative
Focus efforts on what will drive measurable impact, not just output
Continuously evaluate what’s working, what’s not, and where to double down
Reprioritize work based on performance, new insights, or changing client needs
Know when to say "no" or "not now" to protect focus and momentum
Maintain consistent forward momentum across initiatives, ensuring work doesn’t stall or drift
Break down strategy into weekly actions that drive measurable progress
Campaign Execution & Project Management
Own marketing initiatives end-to-end from kickoff through delivery
Use AI to accelerate planning, drafting, and iteration across campaigns without sacrificing quality
Build systems and create content for social media and creative campaigns
Prepare weekly decks and campaign updates for clients
Identify risks early and resolve them with a clear plan
Creative & Partner Collaboration
Brief designers, producers, freelancers and partner agencies clearly and effectively
Provide clearer, faster briefs by leveraging structured thinking and AI-assisted iteration
Set expectations for deliverables, timelines and success criteria alongside our Marketing Manager
Ensure marketing assets meet both strategic and creative goals
Maintain strong communication across teams
Analytics & Insights
Track marketing performance across channels
Translate analytics and performance data into insights and recommendations
Use AI to identify patterns in performance data and generate faster hypotheses for testing
Translate insights into clear next steps without relying on manual analysis alone
Ensure campaigns evolve based on learnings and performance
Client Leadership & Communication
Lead day-to-day client communication for assigned projects
Present marketing plans, campaign updates and performance insights
Translate complex work into clear summaries and recommendations
Communicate priorities, tradeoffs and risks clearly
Systems & Process Improvement
Improve internal workflows for strategy, execution and reporting
Turn lessons learned into documented processes or templates
Help strengthen how Big Human delivers marketing work at scale
Who You Are You’re energized by solving complex marketing problems and figuring out how to turn ambitious goals into real-world campaigns.
You enjoy working across disciplines — strategy, content, social, growth, partnerships — and you’re excited by the challenge of choosing the right marketing tools for the job.
You thrive when you’re trusted with ownership, when the work is varied, and when you’re collaborating with smart teams and interesting clients.
Profile
A sharp, AI-forward marketing generalist who understands how to balance brand storytelling with growth and performance
Experience & Background
NYC or Tri-State based (remote with occasional in-person opportunities)
5–8+ years experience in marketing strategy, growth marketing, or campaign leadership
Agency experience or startup GTM experience strongly preferred
Experience managing multi‑channel campaigns
Strategic Thinking & Prioritization
You think in terms of outcomes, not just deliverables
You focus on what actually moves the needle
You are comfortable making trade-offs and saying no when something won’t drive impact
You are not satisfied with shipping work — you care about whether it worked
You approach decisions with data and performance in mind
Ownership & Execution
Comfortable owning projects end-to-end and moving work forward independently
Organized, proactive, and accountable
Comfortable managing multiple initiatives simultaneously
You maintain momentum and ensure work progresses week to week
AI & Modern Marketing Approach
Comfortable using AI tools as part of your daily workflow
Able to move from idea → draft → refined output efficiently using modern tools
Strong judgment: you know how to edit, refine, and improve AI-assisted work
Energized by working faster and smarter, not just harder
Communication & Decision-Making
A strong communicator who can translate complexity into clarity
Confident making decisions in ambiguous situations
You make decisions efficiently and confidently, even with imperfect information
Bonus Points If…
Experience launching early-stage products or startups
Experience collaborating with product managers, designers, and creative teams
Experience building marketing systems or playbooks
AI & Modern Marketing Approach
Generate and refine strategic thinking faster
Create strong first drafts across content, campaigns, and frameworks
Pressure-test ideas and explore multiple directions quickly
Summarize complex information into clear insights
Improve speed without lowering the quality bar
Experiment and iterate with our creative campaign workflow & output
We are not looking for someone who relies on AI blindly. We are looking for someone who knows how to use it well: applying judgment, taste, and strategy to shape outputs into high-quality work.
Work Style Expectations
You manage your own workstreams in Asana
You utilize AI as part of your modern toolkit
You flag risks early and propose solutions
You communicate clearly with internal teams and clients
You operate with autonomy as the default
You’re energized by helping clients achieve real momentum
Who This Is Not For
Marketing coordinators looking to grow into strategy
Candidates who need heavy direction to move projects forward
People uncomfortable making decisions independently
Marketers who prefer execution-only roles
Candidates without agency or fast-paced startup experience
What Success Looks Like
Work consistently ladders back to clear goals and measurable outcomes
Priorities are clear, and low-impact work is deprioritized or eliminated
Clients rely on Big Human for direction, not just execution
Marketing efforts result in measurable progress (growth, engagement, revenue, etc.)
Why Work at Big Human? We Believe Work Is Important, But So Is Taking Care Of Yourself, Connecting With Your Team And Stepping Away From The Screen To Recharge. Here Are Just a Few Of The Perks Of Working At Big Human
Remote Office (with bi-monthly coworking days)
Health, Dental & Vision Insurance (including options completely covered by Big Human)
14 Paid Holidays & Generous Vacation Time
401(k) Matching
10–16 Weeks of Paid Parental Leave
Internet Credit & Home Office Upgrade Stipend
Summer Fridays
Yearly Team Retreat & Company-Sponsored Team Events
Shared Experience Fund & Donation Matching
Education Fund for professional development
This role is fully remote, with strong preference for someone based in the Tri-State area (or who can easily travel to NYC for coworking days and team gatherings). Compensation is commensurate with experience, and ranges from $90,000–100,000, depending on background.
Our Values at Big Human
We’re supportive. We foster a workplace that encourages creativity, mental wellness and work-life balance.
We’re grounded. We think big but stay realistic, humble and ego-free.
We’re passionate. We bring commitment, excitement and craft to every project—client or internal.
We’re forward-thinking. We build for today while preparing for what’s next.
We’re accountable. We show up as individuals and deliver as a team
Diversity, Equity & Inclusion Big Human is committed to fostering a diverse, inclusive and equitable workplace. We encourage BIPOC and people from traditionally underrepresented backgrounds to apply. Diverse perspectives fuel creativity and innovation, helping us build better products, brands and experiences.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation.
Powered by JazzHR
#J-18808-Ljbffr