End-to-End Marketing Project Manager IV - Brand Strategy
Kaiser Permanente, Sacramento, CA, United States
End-To-End Marketing Project Manager IV - Brand Strategy
Kaiser Permanente's National Marketing team is activating a refreshed brand across audiences, markets, and channels. The Project Manager IV supports the Brand Marketing team, manages end-to-end brand transformation projects from discovery through launch, coordinating cross-functional teams across KP and our agency partners. This role supports alignment to business objectives, applies agreed governance frameworks, and manages detailed timelines, dependencies, and risks to ensure successful execution. Helps drive internal rollout and change-management activities so the new brand is consistently adopted across lines of business and channels and supports performance tracking through defined success metrics and reporting, escalating insights and issues to program and Brand leadership as needed. In addition to the responsibilities listed below, this senior individual contributor position is responsible for leading or assisting in the management of operational aspects of creative and/or marketing for a variety KP products, projects, and initiatives; coordinating multi-channel and multi-platform strategic marketing campaigns; ensuring that the job intake, scheduling, assignment, and quality control procedures, along with the work provided by support vendors, produce the high-quality deliverables required for overall project success; monitoring and tracking project budgets, invoices, scoping, scheduling, and prioritization; overseeing job trafficking, reporting, supply ordering, vendor relations and billing, job archiving, equipment and maintenance, and legal and compliance review; administering project management software; and ensuring that required department records are kept up to date and available for internal/external audit or oversight review. This role is also responsible for providing end-to-end logistical support to marketing, creative, and production teams; establishing and upholding service level agreements between creative teams and other internal departments, including stakeholder management, production schedules, and project related vendor deliverables; managing all creative and editorial services production activities, including reviewing creative briefs, assigning jobs, prioritizing work, securing approvals, and expediting crisis jobs; assisting in the technical preparation of vendor files, finalization of job specifications, blue line and other proofing reviews, and distribution for approvals; providing innovative production solutions for ensuring products are on time and on budget; and contributing to internal department initiatives, including updating and creating processes, documentation, tools, etc. Essential Responsibilities: Promotes learning in others by proactively providing and/or developing information, resources, advice, and expertise with coworkers and members; builds relationships with cross-functional/external stakeholders and customers. Listens to, seeks, and addresses performance feedback; proactively provides actionable feedback to others and to managers. Pursues self-development; creates and executes plans to capitalize on strengths and develop weaknesses; leads by influencing others through technical explanations and examples and provides options and recommendations. Adopts new responsibilities; adapts to and learns from change, challenges, and feedback; demonstrates flexibility in approaches to work; champions change and helps others adapt to new tasks and processes. Facilitates team collaboration to support a business outcome. Completes work assignments autonomously and supports business-specific projects by applying expertise in subject area and business knowledge to generate creative solutions; encourages team members to adapt to and follow all procedures and policies. Collaborates cross-functionally and/or externally to achieve effective business decisions; provides recommendations and solves complex problems; escalates high-priority issues or risks, as appropriate; monitors progress and results. Supports the development of work plans to meet business priorities and deadlines; identifies resources to accomplish priorities and deadlines. Identifies, speaks up, and capitalizes on improvement opportunities across teams; uses influence to guide others and engages stakeholders to achieve appropriate solutions. Manages large-scale projects from initiation to close-out. Develops, analyzes, and manages moderately complex project plans which include scope identification and management, schedule, inter-dependencies, and resource forecast. Manages and monitors project financials for large projects. Monitors overall project performance (e.g., on time, on budget, within scope, and with quality) against plan, ensuring measurement of business benefits and outcomes, and makes adjustments as needed. Manages project activities related to organizational change management (e.g., development and execution of user adoption, implementation, and training plans) as defined by the project. Drives allocation of resources, establishes schedules, and task assignments to ensure established project management practices are in place. Leads the work of project team members. Requests and coordinates internal and/ or external resources based on the alignment of team member skills and project demands. Promotes project vision and objectives with project team. Delivers performance feedback to team members supervisors. Proactively monitors and identifies project risks, issues, and trigger events by developing mitigation plans and strategies; and resolving or escalating risks or issues as appropriate. Monitors adherence of project activities to policies and procedures by ensuring project plans and team members follow KP, departmental, and/or business line policies and procedures. Ensures the alignment, buy-in, and coordination of diverse project stakeholders by building rapport with stakeholder teams, third party vendors, and senior management; and clarifying accountability and authority across stakeholders. Identifies and works closely with stakeholders, ensuring all appropriate stakeholders are represented and included. Provides insight to key stakeholders and project sponsors by developing project goals, setting the prioritization of deliverables, discussing involvement of business processes (e.g. project change management, communication) and facilitating decisions necessary for project delivery. Communicates tough issues to stakeholders while maintaining an independent opinion, providing recommendations, delivering presentations, and providing reports to various senior audiences. Assists with reviews of vendor performance levels and ensures service level agreements are met. Partners with Procurement and/or Legal to develop service level and/or scope of work agreements as appropriate. Assists with contract negotiations with vendors and reviews project invoices submitted by vendors for accuracy. Knowledge, Skills and Abilities (Core): Ambiguity/Uncertainty Management Attention to Detail Business Knowledge Communication Critical Thinking Cross-Group Collaboration Decision Making Dependability Diversity, Equity, and Inclusion Support Drives Results Facilitation Skills Health Care Industry Influencing Others Integrity Learning Agility Organizational Savvy Problem Solving Short- and Long-term Learning & Recall Teamwork Topic-Specific Communication Knowledge, Skills and Abilities (Functional): Creative Services Design Traditional and Digital Media Applied Data Analysis Conflict Resolution Financial Acumen Managing Diverse Relationships Negotiation Product Development Life Cycle Project Management Tools Quality Assurance Process Risk Assessment Service Focus Minimum Qualifications: Minimum three (3) years experience in marketing operations or trafficking project management with an ad agency or as part of an internal creative team. Minimum two (2) years experience working with graphic design, video editing, and web development software, including commenting/review tools. Minimum two (2) years experience working with Microsoft Word, PowerPoint and Excel. Minimum one (1) years experience in a leadership role with or without direct reports. Bachelors degree from an accredited college or university and minimum five (5) years experience in project management or a directly related field OR Minimum eight (8) years experience in project management or a directly related field. Preferred Qualifications: Project Management Professional (PMP) or equivalent project/program management certification. Three (3) years of experience working with the Project Management Office (PMO). Three (3) years of experience working in business optimization and transformation. Three (3) years of experience working with Tableau BI, Oracle, SharePoint, and/or Excel (e.g., creating pivot tables). Three (3) years of experience working with healthcare operations. Two (2) years experience working with corporate/organizational communications, media relations, advertising, marketing communications, and/or related spheres of professional communication. Two (2) years experience implementing large or complex projects. Four (4) years experience in business analysis.
Kaiser Permanente's National Marketing team is activating a refreshed brand across audiences, markets, and channels. The Project Manager IV supports the Brand Marketing team, manages end-to-end brand transformation projects from discovery through launch, coordinating cross-functional teams across KP and our agency partners. This role supports alignment to business objectives, applies agreed governance frameworks, and manages detailed timelines, dependencies, and risks to ensure successful execution. Helps drive internal rollout and change-management activities so the new brand is consistently adopted across lines of business and channels and supports performance tracking through defined success metrics and reporting, escalating insights and issues to program and Brand leadership as needed. In addition to the responsibilities listed below, this senior individual contributor position is responsible for leading or assisting in the management of operational aspects of creative and/or marketing for a variety KP products, projects, and initiatives; coordinating multi-channel and multi-platform strategic marketing campaigns; ensuring that the job intake, scheduling, assignment, and quality control procedures, along with the work provided by support vendors, produce the high-quality deliverables required for overall project success; monitoring and tracking project budgets, invoices, scoping, scheduling, and prioritization; overseeing job trafficking, reporting, supply ordering, vendor relations and billing, job archiving, equipment and maintenance, and legal and compliance review; administering project management software; and ensuring that required department records are kept up to date and available for internal/external audit or oversight review. This role is also responsible for providing end-to-end logistical support to marketing, creative, and production teams; establishing and upholding service level agreements between creative teams and other internal departments, including stakeholder management, production schedules, and project related vendor deliverables; managing all creative and editorial services production activities, including reviewing creative briefs, assigning jobs, prioritizing work, securing approvals, and expediting crisis jobs; assisting in the technical preparation of vendor files, finalization of job specifications, blue line and other proofing reviews, and distribution for approvals; providing innovative production solutions for ensuring products are on time and on budget; and contributing to internal department initiatives, including updating and creating processes, documentation, tools, etc. Essential Responsibilities: Promotes learning in others by proactively providing and/or developing information, resources, advice, and expertise with coworkers and members; builds relationships with cross-functional/external stakeholders and customers. Listens to, seeks, and addresses performance feedback; proactively provides actionable feedback to others and to managers. Pursues self-development; creates and executes plans to capitalize on strengths and develop weaknesses; leads by influencing others through technical explanations and examples and provides options and recommendations. Adopts new responsibilities; adapts to and learns from change, challenges, and feedback; demonstrates flexibility in approaches to work; champions change and helps others adapt to new tasks and processes. Facilitates team collaboration to support a business outcome. Completes work assignments autonomously and supports business-specific projects by applying expertise in subject area and business knowledge to generate creative solutions; encourages team members to adapt to and follow all procedures and policies. Collaborates cross-functionally and/or externally to achieve effective business decisions; provides recommendations and solves complex problems; escalates high-priority issues or risks, as appropriate; monitors progress and results. Supports the development of work plans to meet business priorities and deadlines; identifies resources to accomplish priorities and deadlines. Identifies, speaks up, and capitalizes on improvement opportunities across teams; uses influence to guide others and engages stakeholders to achieve appropriate solutions. Manages large-scale projects from initiation to close-out. Develops, analyzes, and manages moderately complex project plans which include scope identification and management, schedule, inter-dependencies, and resource forecast. Manages and monitors project financials for large projects. Monitors overall project performance (e.g., on time, on budget, within scope, and with quality) against plan, ensuring measurement of business benefits and outcomes, and makes adjustments as needed. Manages project activities related to organizational change management (e.g., development and execution of user adoption, implementation, and training plans) as defined by the project. Drives allocation of resources, establishes schedules, and task assignments to ensure established project management practices are in place. Leads the work of project team members. Requests and coordinates internal and/ or external resources based on the alignment of team member skills and project demands. Promotes project vision and objectives with project team. Delivers performance feedback to team members supervisors. Proactively monitors and identifies project risks, issues, and trigger events by developing mitigation plans and strategies; and resolving or escalating risks or issues as appropriate. Monitors adherence of project activities to policies and procedures by ensuring project plans and team members follow KP, departmental, and/or business line policies and procedures. Ensures the alignment, buy-in, and coordination of diverse project stakeholders by building rapport with stakeholder teams, third party vendors, and senior management; and clarifying accountability and authority across stakeholders. Identifies and works closely with stakeholders, ensuring all appropriate stakeholders are represented and included. Provides insight to key stakeholders and project sponsors by developing project goals, setting the prioritization of deliverables, discussing involvement of business processes (e.g. project change management, communication) and facilitating decisions necessary for project delivery. Communicates tough issues to stakeholders while maintaining an independent opinion, providing recommendations, delivering presentations, and providing reports to various senior audiences. Assists with reviews of vendor performance levels and ensures service level agreements are met. Partners with Procurement and/or Legal to develop service level and/or scope of work agreements as appropriate. Assists with contract negotiations with vendors and reviews project invoices submitted by vendors for accuracy. Knowledge, Skills and Abilities (Core): Ambiguity/Uncertainty Management Attention to Detail Business Knowledge Communication Critical Thinking Cross-Group Collaboration Decision Making Dependability Diversity, Equity, and Inclusion Support Drives Results Facilitation Skills Health Care Industry Influencing Others Integrity Learning Agility Organizational Savvy Problem Solving Short- and Long-term Learning & Recall Teamwork Topic-Specific Communication Knowledge, Skills and Abilities (Functional): Creative Services Design Traditional and Digital Media Applied Data Analysis Conflict Resolution Financial Acumen Managing Diverse Relationships Negotiation Product Development Life Cycle Project Management Tools Quality Assurance Process Risk Assessment Service Focus Minimum Qualifications: Minimum three (3) years experience in marketing operations or trafficking project management with an ad agency or as part of an internal creative team. Minimum two (2) years experience working with graphic design, video editing, and web development software, including commenting/review tools. Minimum two (2) years experience working with Microsoft Word, PowerPoint and Excel. Minimum one (1) years experience in a leadership role with or without direct reports. Bachelors degree from an accredited college or university and minimum five (5) years experience in project management or a directly related field OR Minimum eight (8) years experience in project management or a directly related field. Preferred Qualifications: Project Management Professional (PMP) or equivalent project/program management certification. Three (3) years of experience working with the Project Management Office (PMO). Three (3) years of experience working in business optimization and transformation. Three (3) years of experience working with Tableau BI, Oracle, SharePoint, and/or Excel (e.g., creating pivot tables). Three (3) years of experience working with healthcare operations. Two (2) years experience working with corporate/organizational communications, media relations, advertising, marketing communications, and/or related spheres of professional communication. Two (2) years experience implementing large or complex projects. Four (4) years experience in business analysis.