SVP, Strategy & Product Marketing (Missionforce)
Salesforce, San Francisco, CA, United States
SVP of Strategy & Product Marketing for Missionforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword it's a way of life. The world of work as we know it is changing and we're looking for trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. We are seeking a strategic and mission-driven leader to serve as the SVP of Strategy & Product Marketing for Missionforce, our dedicated business unit focused on delivering Salesforce's AI CRM platform to government entities. This is an opportunity to build and scale one of Salesforce's most strategically important and fastest-growing businesses. The SVP will sit at the intersection of strategy, operations, and go-to-market, defining the vision, driving operational excellence, and bringing Salesforce's unique value to the public sector. This role will report directly to the Missionforce CEO and manage a team of VPs and Sr. Directors. Responsibilities
Business Strategy:
Define and drive the long-term strategic vision and plan for the Missionforce business. Identify and lead high-impact strategic initiatives that accelerate growth and advance the business's objectives. Serve as a key thought partner and advisor to the CEO and his leadership team. Participate in senior executive, Board, and customer meetings, articulating and advocating for the Missionforce vision and strategy. Develop and execute strategies to amplify the business's voice internally and externally. Partner cross-functionally (esp. product and sales) to align strategy with execution, influencing without authority in a heavily matrixed environment. Product Marketing:
Own end-to-end product marketing strategy for the Missionforce portfolio. Lead a team of Product Marketers who define the positioning, messaging, and GTM motions, ensuring resonance with government leaders, technical buyers, and mission owners. Lead the team responsible for developing the sales narrative, proof points, and enablement materials that empower sellers to confidently articulate Salesforce's differentiated value in target markets. Work with central marketing teams to drive campaigns and mission-aligned content that generate pipeline, support contract capture efforts, and accelerate deals through the government procurement cycle. Represent the business at key industry and customer-facing events. Business Operations:
Establish and oversee the operational cadence, financial rigor, and cross-functional accountability mechanisms that enable Missionforce to execute at scale. Oversee the Missionforce budget with quarterly reviews ensuring optimal resource allocation across customer, product, infrastructure, and GTM investments. Drive optimization of resource allocation to the highest-ROI initiatives while maintaining flexibility to capitalize on emerging opportunities. Lead strategic planning processes that align team priorities, surface blockers early, and ensure accountability across all objectives. Requirements
15+ years of progressive leadership experience, with a track record of defining and executing business, marketing, and/or product strategies. Operates as a valuable thought partner to C-suite and senior executives. Builds cross-functional relationships and influence in a matrixed environment. Executive-level presentation and communication skills. Clearly articulates product value proposition and drives GTM strategy globally. Establishes operational cadence, drives accountability, and optimizes resource allocation. Leads a complex, multi-disciplinary organization across competing priorities. Demonstrates success building and leading high performing teams. Mission-driven mindset with a genuine passion for serving government customers. U.S. citizen; no dual citizenship. Active security clearance or interest in obtaining one. Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future but to redefine what's possible for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword it's a way of life. The world of work as we know it is changing and we're looking for trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. We are seeking a strategic and mission-driven leader to serve as the SVP of Strategy & Product Marketing for Missionforce, our dedicated business unit focused on delivering Salesforce's AI CRM platform to government entities. This is an opportunity to build and scale one of Salesforce's most strategically important and fastest-growing businesses. The SVP will sit at the intersection of strategy, operations, and go-to-market, defining the vision, driving operational excellence, and bringing Salesforce's unique value to the public sector. This role will report directly to the Missionforce CEO and manage a team of VPs and Sr. Directors. Responsibilities
Business Strategy:
Define and drive the long-term strategic vision and plan for the Missionforce business. Identify and lead high-impact strategic initiatives that accelerate growth and advance the business's objectives. Serve as a key thought partner and advisor to the CEO and his leadership team. Participate in senior executive, Board, and customer meetings, articulating and advocating for the Missionforce vision and strategy. Develop and execute strategies to amplify the business's voice internally and externally. Partner cross-functionally (esp. product and sales) to align strategy with execution, influencing without authority in a heavily matrixed environment. Product Marketing:
Own end-to-end product marketing strategy for the Missionforce portfolio. Lead a team of Product Marketers who define the positioning, messaging, and GTM motions, ensuring resonance with government leaders, technical buyers, and mission owners. Lead the team responsible for developing the sales narrative, proof points, and enablement materials that empower sellers to confidently articulate Salesforce's differentiated value in target markets. Work with central marketing teams to drive campaigns and mission-aligned content that generate pipeline, support contract capture efforts, and accelerate deals through the government procurement cycle. Represent the business at key industry and customer-facing events. Business Operations:
Establish and oversee the operational cadence, financial rigor, and cross-functional accountability mechanisms that enable Missionforce to execute at scale. Oversee the Missionforce budget with quarterly reviews ensuring optimal resource allocation across customer, product, infrastructure, and GTM investments. Drive optimization of resource allocation to the highest-ROI initiatives while maintaining flexibility to capitalize on emerging opportunities. Lead strategic planning processes that align team priorities, surface blockers early, and ensure accountability across all objectives. Requirements
15+ years of progressive leadership experience, with a track record of defining and executing business, marketing, and/or product strategies. Operates as a valuable thought partner to C-suite and senior executives. Builds cross-functional relationships and influence in a matrixed environment. Executive-level presentation and communication skills. Clearly articulates product value proposition and drives GTM strategy globally. Establishes operational cadence, drives accountability, and optimizes resource allocation. Leads a complex, multi-disciplinary organization across competing priorities. Demonstrates success building and leading high performing teams. Mission-driven mindset with a genuine passion for serving government customers. U.S. citizen; no dual citizenship. Active security clearance or interest in obtaining one. Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future but to redefine what's possible for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.