Manager, Digital Optimization
Facilities Management Express, Raleigh, NC, United States
FMX is looking for a Manager of Digital Optimization to continuously improve the performance of our marketing digital experiences. This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and digital analytics initiatives.
You and your small, growing team will be responsible for driving qualified website traffic, improving conversion rates across the customer journey, and ensuring our digital ecosystem is measurable, scalable, and optimized for growth.
This is a high-impact role for someone who blends leadership, strategic thinking, analytical rigor, and technical execution.
Responsibilities
Own and execute FMX’s SEO strategy, including keyword research, on‑page optimization, technical SEO, and monitoring/refinement
Manage, mentor, and shape a digital optimization team
Monitor rankings, traffic, and SERP behavior to continuously refine strategy
Expand into emerging AI search paradigms (AI search, GEO, zero‑click environments)
Lead CRO strategy across key website journeys (demo requests, lead magnets, product pages)
Design and run A/B tests and experiments to improve conversion rates
Implement personalization and dynamic content experiences
Analyze user behavior (heatmaps, session recordings, funnel analysis, usability tests) to identify friction points
Partner with design and development to implement and iterate on improvements, advocating for a data‑driven approach to design decisions
Build dashboards and reporting frameworks for website and campaign performance
Analyze campaign and channel performance to inform optimization efforts
Define and track KPIs across the full funnel (traffic → engagement → conversion → pipeline)
Work within tools like Google Tag Manager to implement tracking, events, and integrations and support system integrations
Ensure data accuracy, consistency, and proper attribution across systems
Required Qualifications
4–7+ years of experience in digital marketing, growth, or optimization roles
1–3+ years of people management experience
Strong experience with SEO and/or CRO in a B2B SaaS environment
Strong communication and presentation skills
Proficiency in digital analytics tools (GA4, Looker Studio, Microsoft Clarity)
Hands‑on experience with Google Tag Manager or similar
Strong analytical mindset with the ability to translate data into actionable insights
Familiarity with A/B testing tools and experimentation frameworks
Background in UX or working cross‑functionally with content managers, web designers, and developers
Preferred Qualifications
Experience setting up and working with advanced data analytics systems or data warehouses (BigQuery, relational databases)
Experience with marketing automation platforms (Marketo) and CRMs (Salesforce)
Front‑end coding ability (JavaScript, HTML/CSS) for tracking, integrations, technical SEO knowledge, and implementing A/B tests and personalization
Experience optimizing for AI‑driven search and other emerging discovery channels
Hiring Process
Apply! Submit your resume and answers to the application questions below via the Workable portal
Phone screen with PeopleOps: A 30‑minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc.
Hiring manager conversation: A 60‑minute conversation with the Director of Digital Experience. Be prepared to discuss your background as well as what you’re looking for in your next role and what direction you see your career path taking.
Take Home Assessment: Selected candidates will complete a brief at‑home assessment as part of the hiring process.
Final Interview: A 60‑minute technical interview with the hiring team.
Offer & Onboarding: Candidates who receive an offer will be required to complete a background check prior to onboarding. New hires are also expected to work onsite at our Columbus, OH office during their first week to complete onboarding and connect with the team in person.
Benefits
You’ll make a big impact: You’ll have significant influence over the direction of our product and the future of our company.
Competitive benefits: 100% company‑paid health, dental and vision insurance.
Work from home: At FMX we are remote first, but you’re welcome to use our office as you need. We have one all‑company event a year to ensure that you can put a face to that name and establish high‑trust relationships with your teammates and co‑workers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
Home office stipend: We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture and accessories. You will also get $60/month toward your home internet connection.
Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you're meeting performance expectations and project timelines.
You’ll enjoy a collaborative culture and a close‑knit team: We're a team of hard‑working, high‑fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously.
Compensation
This position offers a base salary and is eligible for the Company Performance Bonus. On target earnings for this role are $115,000–$125,000.
401(k) and medical/dental/vision/short and long term disability/life insurance
Other Considerations The candidate for this position can be located anywhere in the US.
Company FMX is founded and headquartered in Columbus, Ohio and develops a cloud‑based, software‑as‑a‑service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest‑growing companies in its space. Check us out at: https://www.gofmx.com/
Note: All other company requirements are documented in the FMX Teammate Handbook. FMX is an equal opportunity employer and a drug‑free workplace.
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You and your small, growing team will be responsible for driving qualified website traffic, improving conversion rates across the customer journey, and ensuring our digital ecosystem is measurable, scalable, and optimized for growth.
This is a high-impact role for someone who blends leadership, strategic thinking, analytical rigor, and technical execution.
Responsibilities
Own and execute FMX’s SEO strategy, including keyword research, on‑page optimization, technical SEO, and monitoring/refinement
Manage, mentor, and shape a digital optimization team
Monitor rankings, traffic, and SERP behavior to continuously refine strategy
Expand into emerging AI search paradigms (AI search, GEO, zero‑click environments)
Lead CRO strategy across key website journeys (demo requests, lead magnets, product pages)
Design and run A/B tests and experiments to improve conversion rates
Implement personalization and dynamic content experiences
Analyze user behavior (heatmaps, session recordings, funnel analysis, usability tests) to identify friction points
Partner with design and development to implement and iterate on improvements, advocating for a data‑driven approach to design decisions
Build dashboards and reporting frameworks for website and campaign performance
Analyze campaign and channel performance to inform optimization efforts
Define and track KPIs across the full funnel (traffic → engagement → conversion → pipeline)
Work within tools like Google Tag Manager to implement tracking, events, and integrations and support system integrations
Ensure data accuracy, consistency, and proper attribution across systems
Required Qualifications
4–7+ years of experience in digital marketing, growth, or optimization roles
1–3+ years of people management experience
Strong experience with SEO and/or CRO in a B2B SaaS environment
Strong communication and presentation skills
Proficiency in digital analytics tools (GA4, Looker Studio, Microsoft Clarity)
Hands‑on experience with Google Tag Manager or similar
Strong analytical mindset with the ability to translate data into actionable insights
Familiarity with A/B testing tools and experimentation frameworks
Background in UX or working cross‑functionally with content managers, web designers, and developers
Preferred Qualifications
Experience setting up and working with advanced data analytics systems or data warehouses (BigQuery, relational databases)
Experience with marketing automation platforms (Marketo) and CRMs (Salesforce)
Front‑end coding ability (JavaScript, HTML/CSS) for tracking, integrations, technical SEO knowledge, and implementing A/B tests and personalization
Experience optimizing for AI‑driven search and other emerging discovery channels
Hiring Process
Apply! Submit your resume and answers to the application questions below via the Workable portal
Phone screen with PeopleOps: A 30‑minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc.
Hiring manager conversation: A 60‑minute conversation with the Director of Digital Experience. Be prepared to discuss your background as well as what you’re looking for in your next role and what direction you see your career path taking.
Take Home Assessment: Selected candidates will complete a brief at‑home assessment as part of the hiring process.
Final Interview: A 60‑minute technical interview with the hiring team.
Offer & Onboarding: Candidates who receive an offer will be required to complete a background check prior to onboarding. New hires are also expected to work onsite at our Columbus, OH office during their first week to complete onboarding and connect with the team in person.
Benefits
You’ll make a big impact: You’ll have significant influence over the direction of our product and the future of our company.
Competitive benefits: 100% company‑paid health, dental and vision insurance.
Work from home: At FMX we are remote first, but you’re welcome to use our office as you need. We have one all‑company event a year to ensure that you can put a face to that name and establish high‑trust relationships with your teammates and co‑workers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
Home office stipend: We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture and accessories. You will also get $60/month toward your home internet connection.
Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you're meeting performance expectations and project timelines.
You’ll enjoy a collaborative culture and a close‑knit team: We're a team of hard‑working, high‑fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously.
Compensation
This position offers a base salary and is eligible for the Company Performance Bonus. On target earnings for this role are $115,000–$125,000.
401(k) and medical/dental/vision/short and long term disability/life insurance
Other Considerations The candidate for this position can be located anywhere in the US.
Company FMX is founded and headquartered in Columbus, Ohio and develops a cloud‑based, software‑as‑a‑service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest‑growing companies in its space. Check us out at: https://www.gofmx.com/
Note: All other company requirements are documented in the FMX Teammate Handbook. FMX is an equal opportunity employer and a drug‑free workplace.
#J-18808-Ljbffr