Associate Director, Planning
Mindshare, New York, NY, United States
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary & Impact
Supervise all implementation needs and communication with the client(s) and agency client/planning/other teams. Liaise and coordinate with global marketing teams as understanding international marketing will be essential to your duties.
Oversee the client implementation team to ensure productivity, including managing staffing and workload issues at the client team level.
Provide strategic rigor to implement ideas and ensure integration of the work between creative and media.
Be well‑versed in 360 media planning to effectively convey and manage the media deliverable within the agencies.
Responsibilities
Maintain day‑to‑day client contact and agency contact regarding their area of responsibility.
Oversee the development of objectives and strategies, as well as the development of plans and presentations.
Supervise the group in the interpretation of competitive and other research data.
Train and evaluate Supervisors, Managers and Associates on the team.
Act as the liaison between internal teams as well as various partner vendors to ensure media performance.
Maintain a deep understanding of business, target audiences and wider communications environment.
Listen, identify, and articulate compelling drivers, barriers and channel relationship insights.
Understand, embrace, and integrate client and creative agency research into plans.
Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation.
Assist in crafting compelling selling strategies.
Qualifications
Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
5–8 years of account planning or related media/communications planning experience, with a focus on team leadership and management.
Experience and comfort facilitating ideation sessions.
Excellent strategic thinking.
Good client relationship skills, including experience interacting and presenting to senior‑level clients.
Experience working in and across multiple communications disciplines, including digital.
Fully conversant with all major desktop research tools and qualitative research techniques.
Excellent quantitative skills, including analytical abilities and math proficiency.
Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports, where applicable.
Demonstrate genuine curiosity and interest in our clients and their business.
Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e‑mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297‑8507 and let us know the nature of your request and your contact information.
Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to
https://mybenefits.wpp.com/public/welcome
for more details.
US Pay Range: $75,000 – $180,000 USD
#J-18808-Ljbffr
WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary & Impact
Supervise all implementation needs and communication with the client(s) and agency client/planning/other teams. Liaise and coordinate with global marketing teams as understanding international marketing will be essential to your duties.
Oversee the client implementation team to ensure productivity, including managing staffing and workload issues at the client team level.
Provide strategic rigor to implement ideas and ensure integration of the work between creative and media.
Be well‑versed in 360 media planning to effectively convey and manage the media deliverable within the agencies.
Responsibilities
Maintain day‑to‑day client contact and agency contact regarding their area of responsibility.
Oversee the development of objectives and strategies, as well as the development of plans and presentations.
Supervise the group in the interpretation of competitive and other research data.
Train and evaluate Supervisors, Managers and Associates on the team.
Act as the liaison between internal teams as well as various partner vendors to ensure media performance.
Maintain a deep understanding of business, target audiences and wider communications environment.
Listen, identify, and articulate compelling drivers, barriers and channel relationship insights.
Understand, embrace, and integrate client and creative agency research into plans.
Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation.
Assist in crafting compelling selling strategies.
Qualifications
Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
5–8 years of account planning or related media/communications planning experience, with a focus on team leadership and management.
Experience and comfort facilitating ideation sessions.
Excellent strategic thinking.
Good client relationship skills, including experience interacting and presenting to senior‑level clients.
Experience working in and across multiple communications disciplines, including digital.
Fully conversant with all major desktop research tools and qualitative research techniques.
Excellent quantitative skills, including analytical abilities and math proficiency.
Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports, where applicable.
Demonstrate genuine curiosity and interest in our clients and their business.
Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e‑mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297‑8507 and let us know the nature of your request and your contact information.
Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to
https://mybenefits.wpp.com/public/welcome
for more details.
US Pay Range: $75,000 – $180,000 USD
#J-18808-Ljbffr