Associate Director, Planning
Mindshare, Los Angeles, CA, United States
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact As an Associate Director of Planning, your primary objective is to supervise all implementation needs and communication with the client(s) and agency client/planning/other teams. You will liaise and coordinate with global marketing teams as understanding international marketing will be essential to your duties. In addition, you will oversee the client implementation team to ensure productivity, including managing staffing and workload issues at the client team level. You will provide strategic rigor to implement ideas and ensure integration of the work between creative and media. You will also be well versed in 360 media planning to effectively convey and manage the media deliverable within the agencies.
Skills and Experience
Maintain day‑to‑day client contact and agency contact regarding your area of responsibility.
Oversee the development of objectives and strategies, as well as the development of plans and presentations.
Supervise the group in the interpretation of competitive and other research data.
Train and evaluate Supervisors, Managers and Associates on the team.
Act as the liaison between internal teams and various partner vendors to ensure media performance.
Maintain a deep understanding of business, target audiences and the wider communications environment.
Listen, identify, and articulate compelling drivers, barriers and channel relationship insights.
Understand, embrace, and integrate client and creative agency research into plans.
Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation.
Assist in crafting compelling selling strategies.
Hold a bachelor’s degree in advertising, marketing, business administration, or communications, or equivalent professional work experience.
Have 5‑8 years of account planning or related media/communications planning experience, with a focus on team leadership and management.
Experience and comfort facilitating ideation sessions.
Excellent strategic thinking.
Good client relationship skills, including experience interacting and presenting to senior‑level clients.
Experience working in and across multiple communications disciplines, including digital.
Be fully conversant with all major desktop research tools and qualitative research techniques.
Have excellent quantitative skills, including analytical abilities and math proficiency.
Be able to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports, where applicable.
Demonstrate genuine curiosity and interest in our clients and their business.
Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we are equally committed to employee growth and responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we are together, fostering creativity, collaboration, and connection. That is why we have adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
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WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact As an Associate Director of Planning, your primary objective is to supervise all implementation needs and communication with the client(s) and agency client/planning/other teams. You will liaise and coordinate with global marketing teams as understanding international marketing will be essential to your duties. In addition, you will oversee the client implementation team to ensure productivity, including managing staffing and workload issues at the client team level. You will provide strategic rigor to implement ideas and ensure integration of the work between creative and media. You will also be well versed in 360 media planning to effectively convey and manage the media deliverable within the agencies.
Skills and Experience
Maintain day‑to‑day client contact and agency contact regarding your area of responsibility.
Oversee the development of objectives and strategies, as well as the development of plans and presentations.
Supervise the group in the interpretation of competitive and other research data.
Train and evaluate Supervisors, Managers and Associates on the team.
Act as the liaison between internal teams and various partner vendors to ensure media performance.
Maintain a deep understanding of business, target audiences and the wider communications environment.
Listen, identify, and articulate compelling drivers, barriers and channel relationship insights.
Understand, embrace, and integrate client and creative agency research into plans.
Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation.
Assist in crafting compelling selling strategies.
Hold a bachelor’s degree in advertising, marketing, business administration, or communications, or equivalent professional work experience.
Have 5‑8 years of account planning or related media/communications planning experience, with a focus on team leadership and management.
Experience and comfort facilitating ideation sessions.
Excellent strategic thinking.
Good client relationship skills, including experience interacting and presenting to senior‑level clients.
Experience working in and across multiple communications disciplines, including digital.
Be fully conversant with all major desktop research tools and qualitative research techniques.
Have excellent quantitative skills, including analytical abilities and math proficiency.
Be able to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports, where applicable.
Demonstrate genuine curiosity and interest in our clients and their business.
Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we are equally committed to employee growth and responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we are together, fostering creativity, collaboration, and connection. That is why we have adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
#J-18808-Ljbffr