Digital Marketing Specialist
Synergy Bioscience, Inc., Dallas, TX, United States
Synergy is looking for a creative and results-driven Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our CRO services in the pharmaceutical, biotech, and medical device sectors. This role involves leveraging digital channels, including SEO, SEM, email marketing, social media, Google Ads, LinkedIn Page, and content marketing, to increase brand awareness, generate leads, and support sales growth.
Key Responsibilities
Develop and execute digital marketing strategies aligned with company objectives
Manage and optimize campaigns across SEO, PPC, social media, email marketing, and content marketing channels
Analyze website traffic and campaign performance using analytics tools, providing insights and recommendations
Collaborate with content creators to produce engaging and informative marketing materials
Coordinate with sales and business development teams to align marketing activities with lead generation goals
Stay up to date on digital marketing trends and emerging technologies to enhance the company's online presence
Manage the company's social media profiles and engage with relevant online communities
Education & Experience
Bachelor's degree in Marketing, Communications, or related field
5+ years of experience in digital marketing, preferably in the pharmaceutical, biotech, or scientific services sectors
Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEO tools, and email marketing platforms
Strong analytical skills and a data-driven mindset
Excellent written and verbal communication skills
Requirements Experience
10+ years of experience in digital marketing, preferably within pharmaceutical, biotech, or CRO environments
Proven experience managing multi-channel digital campaigns
Familiarity with SEO, SEM, email marketing, Google Ads, and social media marketing strategies
Skills
Proficiency in analytics and digital marketing tools (Google Analytics, Google Ads, SEO software)
Strong communication, writing, and content creation abilities
Ability to analyze data and optimize marketing performance
Team-oriented with the ability to collaborate across departments
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Key Responsibilities
Develop and execute digital marketing strategies aligned with company objectives
Manage and optimize campaigns across SEO, PPC, social media, email marketing, and content marketing channels
Analyze website traffic and campaign performance using analytics tools, providing insights and recommendations
Collaborate with content creators to produce engaging and informative marketing materials
Coordinate with sales and business development teams to align marketing activities with lead generation goals
Stay up to date on digital marketing trends and emerging technologies to enhance the company's online presence
Manage the company's social media profiles and engage with relevant online communities
Education & Experience
Bachelor's degree in Marketing, Communications, or related field
5+ years of experience in digital marketing, preferably in the pharmaceutical, biotech, or scientific services sectors
Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEO tools, and email marketing platforms
Strong analytical skills and a data-driven mindset
Excellent written and verbal communication skills
Requirements Experience
10+ years of experience in digital marketing, preferably within pharmaceutical, biotech, or CRO environments
Proven experience managing multi-channel digital campaigns
Familiarity with SEO, SEM, email marketing, Google Ads, and social media marketing strategies
Skills
Proficiency in analytics and digital marketing tools (Google Analytics, Google Ads, SEO software)
Strong communication, writing, and content creation abilities
Ability to analyze data and optimize marketing performance
Team-oriented with the ability to collaborate across departments
#J-18808-Ljbffr