Senior Copywriter
Wayfair, Boston, MA, United States
Salary Range: $83,500 - $92,250 per year.
The above base pay range may vary depending on location, job‑related knowledge, skills and experience. The range listed is just one component of Wayfair’s total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits.
This position is a hybrid in‑office role that works out of our Boston HQ (Tuesday‑Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.
At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1‑OPT, STEM OPT EAD, H‑1B, H‑1B1, E‑3, O‑1, J‑1, or TN.
For consideration, an online portfolio or samples of your work are required. Applications submitted without a portfolio or writing samples will not proceed to the review stage.
Wayfair is seeking a creative, collaborative, and detail‑oriented individual to join our team as a Senior Copywriter for our Specialty Retail Brands (Joss & Main, Birch Lane, AllModern). In this role, you’ll translate business goals into compelling, on‑brand marketing content that drives customer engagement and action. The ideal candidate is a self‑starter with proven experience writing for a retail audience and success in a fast‑paced, dynamic environment.
What You’ll Do
Under the guidance of the Copy Manager and in close collaboration with your Design Partners, concept and write short‑and long‑form copy across marketing channels and brand touchpoints – such as omni‑channel campaigns and promotions, editorial site content, email and social media, physical retail signage, and digital ads.
Champion the brands’ voice standards and messaging strategy to drive brand consistency and evolution. We are on a mission to become stronger, stickier brands with raised awareness and brand affinity. Our words are one important part of the puzzle to get us there, and helping to define them will be your challenge.
Use Wayfair’s wealth of performance metrics and other data to guide smarter creative decisions.
Prioritize efficiency, creating and updating templates and AI prompts to produce work quickly and to our high standards. Explore new ways to unlock AI tools as technology evolves.
Live in lockstep with your cross‑functional partners. You'll be responsible for maintaining seamless communication, understanding their goals, and effectively producing creative that supports (and furthers) those objectives.
Engage in thoughtful critiques with creative peers and cross‑functional partners, both responding positively to and offering constructive feedback. Remain objective, adaptable, and open to revisions.
Do all of the above in a fast‑paced environment where deadlines are daily and the volume of work is high. The pace should thrill you, not derail you.
Who You Are
3‑5 years experience writing for a retail audience (either in‑house or at an agency) in the home, fashion, or lifestyle space.
Known for your meticulous attention to detail, ability to multitask, and organizational powers.
Deeply obsessed with home furnishings, interior design, and style.
Understanding of how to tell stories about trend & product.
Comfortable writing both actionable short‑form copy (think: subject lines, Facebook ads, etc.) and also more complex storytelling (buying guides, editorial emails, etc.).
Endlessly curious about the customer – their passions, needs, and pain points.
An expert collaborator and someone who works well with other writers and designers.
Strong ability to articulate your ideas and opinions and self‑advocate, with proof points to ground them.
Experience with and positivity toward AI tools.
Benefits & Perks - US
Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
No‑cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
Global Traveler Health Insurance through GeoBlue.
24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
401(k) matching with immediate vesting.
Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
Tuition Reimbursement.
Wayfair Employee Discount.
Gym/Fitness Discounts (Wellhub and varying regional memberships).
Exclusive access to thousands of perks & discounts through BenefitHub.
Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
Assistance For Individuals With Disabilities Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.
Need Technical Assistance? For more information about applying for a career at Wayfair, visit our FAQ page here.
About Wayfair Inc. Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry‑leading technology and creative problem‑solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk‑takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well‑positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair—and world—for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
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The above base pay range may vary depending on location, job‑related knowledge, skills and experience. The range listed is just one component of Wayfair’s total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits.
This position is a hybrid in‑office role that works out of our Boston HQ (Tuesday‑Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.
At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1‑OPT, STEM OPT EAD, H‑1B, H‑1B1, E‑3, O‑1, J‑1, or TN.
For consideration, an online portfolio or samples of your work are required. Applications submitted without a portfolio or writing samples will not proceed to the review stage.
Wayfair is seeking a creative, collaborative, and detail‑oriented individual to join our team as a Senior Copywriter for our Specialty Retail Brands (Joss & Main, Birch Lane, AllModern). In this role, you’ll translate business goals into compelling, on‑brand marketing content that drives customer engagement and action. The ideal candidate is a self‑starter with proven experience writing for a retail audience and success in a fast‑paced, dynamic environment.
What You’ll Do
Under the guidance of the Copy Manager and in close collaboration with your Design Partners, concept and write short‑and long‑form copy across marketing channels and brand touchpoints – such as omni‑channel campaigns and promotions, editorial site content, email and social media, physical retail signage, and digital ads.
Champion the brands’ voice standards and messaging strategy to drive brand consistency and evolution. We are on a mission to become stronger, stickier brands with raised awareness and brand affinity. Our words are one important part of the puzzle to get us there, and helping to define them will be your challenge.
Use Wayfair’s wealth of performance metrics and other data to guide smarter creative decisions.
Prioritize efficiency, creating and updating templates and AI prompts to produce work quickly and to our high standards. Explore new ways to unlock AI tools as technology evolves.
Live in lockstep with your cross‑functional partners. You'll be responsible for maintaining seamless communication, understanding their goals, and effectively producing creative that supports (and furthers) those objectives.
Engage in thoughtful critiques with creative peers and cross‑functional partners, both responding positively to and offering constructive feedback. Remain objective, adaptable, and open to revisions.
Do all of the above in a fast‑paced environment where deadlines are daily and the volume of work is high. The pace should thrill you, not derail you.
Who You Are
3‑5 years experience writing for a retail audience (either in‑house or at an agency) in the home, fashion, or lifestyle space.
Known for your meticulous attention to detail, ability to multitask, and organizational powers.
Deeply obsessed with home furnishings, interior design, and style.
Understanding of how to tell stories about trend & product.
Comfortable writing both actionable short‑form copy (think: subject lines, Facebook ads, etc.) and also more complex storytelling (buying guides, editorial emails, etc.).
Endlessly curious about the customer – their passions, needs, and pain points.
An expert collaborator and someone who works well with other writers and designers.
Strong ability to articulate your ideas and opinions and self‑advocate, with proof points to ground them.
Experience with and positivity toward AI tools.
Benefits & Perks - US
Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
No‑cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
Global Traveler Health Insurance through GeoBlue.
24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
401(k) matching with immediate vesting.
Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
Tuition Reimbursement.
Wayfair Employee Discount.
Gym/Fitness Discounts (Wellhub and varying regional memberships).
Exclusive access to thousands of perks & discounts through BenefitHub.
Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
Assistance For Individuals With Disabilities Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.
Need Technical Assistance? For more information about applying for a career at Wayfair, visit our FAQ page here.
About Wayfair Inc. Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry‑leading technology and creative problem‑solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk‑takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well‑positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair—and world—for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
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