Marketing Transformation & Operating Model Reinvention Lead
Accenture, Albany, NY, United States
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span from ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
Role Overview The Marketing Transformation & Operating Model Reinvention Lead is a senior transformation advisor responsible for redesigning marketing operating models, modernizing governance, and reinventing end-to-end processes—enabled by platforms such as Adobe Workfront, Monday.com, Adobe Experience Cloud (AEM, AEP, Target, Analytics), DAM, CRM, marketing automation, and emerging AI solutions.
Partnering with CMOs and senior leaders, this role defines future-state marketing capabilities that improve speed, alignment, scalability, and measurable business value. This is not a PMO or system implementation role—it is a strategic leadership position that ensures operating model, process, and technology work as an integrated system.
Key Responsibilities
Lead enterprise marketing operating model redesign and governance modernization.
Reinvent campaign and content supply chain processes to improve speed and transparency.
Align marketing technology investments to business-led transformation goals.
Develop value-based roadmaps with clear KPIs (cycle time, adoption, productivity, ROI).
Facilitate executive workshops and serve as a trusted transformation advisor.
Lead complex, multi-workstream transformation programs.
Qualifications
10+ years in marketing transformation, operating model redesign, or enterprise process modernization. Experience should include:
Deep understanding of marketing execution and MarTech ecosystems.
Experience integrating platforms such as Workfront, Monday.com, Adobe stack, CRM, and AI tools.
Strong executive presence and stakeholder alignment skills.
Proven ability to structure and lead large-scale transformation initiatives.
Benefits Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.
Requesting an Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
Contact: 1 (877) 889-9009 or email recruiter for accommodation considerations.
Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
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Role Overview The Marketing Transformation & Operating Model Reinvention Lead is a senior transformation advisor responsible for redesigning marketing operating models, modernizing governance, and reinventing end-to-end processes—enabled by platforms such as Adobe Workfront, Monday.com, Adobe Experience Cloud (AEM, AEP, Target, Analytics), DAM, CRM, marketing automation, and emerging AI solutions.
Partnering with CMOs and senior leaders, this role defines future-state marketing capabilities that improve speed, alignment, scalability, and measurable business value. This is not a PMO or system implementation role—it is a strategic leadership position that ensures operating model, process, and technology work as an integrated system.
Key Responsibilities
Lead enterprise marketing operating model redesign and governance modernization.
Reinvent campaign and content supply chain processes to improve speed and transparency.
Align marketing technology investments to business-led transformation goals.
Develop value-based roadmaps with clear KPIs (cycle time, adoption, productivity, ROI).
Facilitate executive workshops and serve as a trusted transformation advisor.
Lead complex, multi-workstream transformation programs.
Qualifications
10+ years in marketing transformation, operating model redesign, or enterprise process modernization. Experience should include:
Deep understanding of marketing execution and MarTech ecosystems.
Experience integrating platforms such as Workfront, Monday.com, Adobe stack, CRM, and AI tools.
Strong executive presence and stakeholder alignment skills.
Proven ability to structure and lead large-scale transformation initiatives.
Benefits Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.
Requesting an Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
Contact: 1 (877) 889-9009 or email recruiter for accommodation considerations.
Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
#J-18808-Ljbffr