South Carolina Transportation Marketing Manager
HDR, Inc., Columbia, SC, United States
At HDR, our employee‑owners are fully engaged in creating a welcoming environment where each of us is valued and respected. We foster a culture of inclusion and are constantly asked: What is our impact on the world? Watch Our Story: https://www.hdrinc.com/our‑story
Each role in our organization makes a difference. From designing resilient highways and iconic bridges to advancing transit, passenger and freight rail, aviation, federal transportation ports and marine infrastructure, our work directly supports economic vitality, public safety and sustainable communities.
Position Transportation Marketing Manager – South Carolina (Charleston, Columbia, Greenville, Fort Mill possible). This role focuses on shaping marketing strategies to support HDR’s transportation projects.
Responsibilities
Retain, develop and supervise proposal and marketing employees, as assigned.
Drive the go/no‑go decision process and assure it is applied in accordance with HDR’s Matrix of Authority and maintain a record of all decisions.
Lead pursuit teams in creating and implementing effective win strategies (capture planning).
Facilitate pursuit teams to develop persuasive proposal and interview materials.
Develop and manage proposal schedules and confirm compliance.
Engage the appropriate marketing services resources in pursuit teams.
Lead quality reviews of proposal and interview materials.
Coach interview teams to deliver key messages during presentations.
Facilitate debriefs to identify improvement opportunities and measure overall competitiveness.
Recognize and celebrate pursuit successes and milestones.
Manage workload demands of proposal managers, marketing coordinators and client development coordinators.
Identify candidates to fill management, technical, business development and marketing positions.
Train and mentor employees on business development and marketing best practices.
Manage client relationship management and financial systems to inform reporting metrics and dashboards.
Support the development of annual and long‑term strategic plans, including growth initiatives and prioritizing investments.
Implement key growth initiatives and investments as defined in strategic plans.
Develop and implement client plans, including long‑term strategies to capture market share.
Create marketing collateral to support business development efforts.
Develop business relationships with teaming partners.
Direct content marketing campaigns to strengthen brand visibility and showcase thought leaders.
Develop and publish engaging digital content reflecting HDR’s brand.
Implement strategies to elevate HDR’s brand and technical talent within industry associations.
Plan and fulfill conference sponsorship benefits as needed.
Actively participate in professional associations to elevate HDR’s brand in target markets.
Develop engaging internal communications content (announcements, presentations, videos, webinars).
Arrange for professional photography on projects.
Coordinate large, internal meetings (in‑person and virtual).
Articulate HDR’s capabilities and competitive advantages.
Manage area business development and marketing budgets.
Maintain inventory of branded materials used for client visits, conferences and recruiting activities.
Drive management and implementation of the client development program.
Preferred Qualifications
Experience developing responses to RFPs from SCDOT for design services.
Experience developing responses to RFPs from SCDOT for construction engineering and inspection services.
Experience developing responses to SCDOT Design Build RFQs and RFPs with a Design Build Contractor.
Experience developing responses to RFPs from municipalities and counties in South Carolina.
Ability and willingness to develop persuasive proposal and interview materials when dictated by schedule and staff availability.
Local candidates are preferred.
LI‑SM1.
Required Qualifications
Minimum of 8 years relevant industry experience.
Demonstrated self‑starter with a history of completing projects with limited oversight.
Demonstrated ability to motivate and inspire others.
Experience in sales and developing effective win strategies.
Excellent written and verbal communication skills.
Proficiency in Microsoft Office applications, including Outlook, Word, Excel and PowerPoint.
Proficiency in Adobe Creative Cloud applications, including InDesign.
Ability and desire to travel and engage with others in person.
Demonstrated experience in winning high‑value contracts in the A/E/C industry.
Demonstrated experience in writing compelling content based on information from technical staff.
What We Believe HDR is our company. Together, we build on each other’s life experiences and perspectives to make great things possible every day. This shapes our collaborative culture, encourages organizational trust and connects us closer to the clients and communities we serve.
Our Commitment As employee owners, we all have a role in creating an inclusive environment where each of us is welcomed, valued, respected and empowered to bring our authentic selves to work every day. Our eight Employee Network Groups—Asian Pacific, Black, Hispanic/Latino(a), LGBTQ+, People with Disabilities, Veterans, Women, Young Professionals—help create a sense of belonging and foster a supportive environment where everyone can engage and contribute. Each group has an executive sponsor and is open to all employees.
#J-18808-Ljbffr
Each role in our organization makes a difference. From designing resilient highways and iconic bridges to advancing transit, passenger and freight rail, aviation, federal transportation ports and marine infrastructure, our work directly supports economic vitality, public safety and sustainable communities.
Position Transportation Marketing Manager – South Carolina (Charleston, Columbia, Greenville, Fort Mill possible). This role focuses on shaping marketing strategies to support HDR’s transportation projects.
Responsibilities
Retain, develop and supervise proposal and marketing employees, as assigned.
Drive the go/no‑go decision process and assure it is applied in accordance with HDR’s Matrix of Authority and maintain a record of all decisions.
Lead pursuit teams in creating and implementing effective win strategies (capture planning).
Facilitate pursuit teams to develop persuasive proposal and interview materials.
Develop and manage proposal schedules and confirm compliance.
Engage the appropriate marketing services resources in pursuit teams.
Lead quality reviews of proposal and interview materials.
Coach interview teams to deliver key messages during presentations.
Facilitate debriefs to identify improvement opportunities and measure overall competitiveness.
Recognize and celebrate pursuit successes and milestones.
Manage workload demands of proposal managers, marketing coordinators and client development coordinators.
Identify candidates to fill management, technical, business development and marketing positions.
Train and mentor employees on business development and marketing best practices.
Manage client relationship management and financial systems to inform reporting metrics and dashboards.
Support the development of annual and long‑term strategic plans, including growth initiatives and prioritizing investments.
Implement key growth initiatives and investments as defined in strategic plans.
Develop and implement client plans, including long‑term strategies to capture market share.
Create marketing collateral to support business development efforts.
Develop business relationships with teaming partners.
Direct content marketing campaigns to strengthen brand visibility and showcase thought leaders.
Develop and publish engaging digital content reflecting HDR’s brand.
Implement strategies to elevate HDR’s brand and technical talent within industry associations.
Plan and fulfill conference sponsorship benefits as needed.
Actively participate in professional associations to elevate HDR’s brand in target markets.
Develop engaging internal communications content (announcements, presentations, videos, webinars).
Arrange for professional photography on projects.
Coordinate large, internal meetings (in‑person and virtual).
Articulate HDR’s capabilities and competitive advantages.
Manage area business development and marketing budgets.
Maintain inventory of branded materials used for client visits, conferences and recruiting activities.
Drive management and implementation of the client development program.
Preferred Qualifications
Experience developing responses to RFPs from SCDOT for design services.
Experience developing responses to RFPs from SCDOT for construction engineering and inspection services.
Experience developing responses to SCDOT Design Build RFQs and RFPs with a Design Build Contractor.
Experience developing responses to RFPs from municipalities and counties in South Carolina.
Ability and willingness to develop persuasive proposal and interview materials when dictated by schedule and staff availability.
Local candidates are preferred.
LI‑SM1.
Required Qualifications
Minimum of 8 years relevant industry experience.
Demonstrated self‑starter with a history of completing projects with limited oversight.
Demonstrated ability to motivate and inspire others.
Experience in sales and developing effective win strategies.
Excellent written and verbal communication skills.
Proficiency in Microsoft Office applications, including Outlook, Word, Excel and PowerPoint.
Proficiency in Adobe Creative Cloud applications, including InDesign.
Ability and desire to travel and engage with others in person.
Demonstrated experience in winning high‑value contracts in the A/E/C industry.
Demonstrated experience in writing compelling content based on information from technical staff.
What We Believe HDR is our company. Together, we build on each other’s life experiences and perspectives to make great things possible every day. This shapes our collaborative culture, encourages organizational trust and connects us closer to the clients and communities we serve.
Our Commitment As employee owners, we all have a role in creating an inclusive environment where each of us is welcomed, valued, respected and empowered to bring our authentic selves to work every day. Our eight Employee Network Groups—Asian Pacific, Black, Hispanic/Latino(a), LGBTQ+, People with Disabilities, Veterans, Women, Young Professionals—help create a sense of belonging and foster a supportive environment where everyone can engage and contribute. Each group has an executive sponsor and is open to all employees.
#J-18808-Ljbffr