C3 Presents - Casinos Digital Marketing Manager
Live Nation, Austin, TX, United States
Job Summary
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
C3 Presents creates music festival experiences for millions of fans across the globe, setting the new standard each year for events that are as memorable as they are spectacular, including Austin City Limits Music Festival in Texas, Lollapalooza in Chicago (and seven other countries), and Bonnaroo in Manchester, Tennessee.
WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB C3 Presents is seeking a Digital Marketing Manager to lead results‑driven digital campaigns that drive ticket sales across our Casino Venues division. This role sits at the intersection of paid media, data, and fan engagement – owning campaign strategy, optimization, and team leadership.
You’ll collaborate closely with internal marketing teams, artist teams, and clients to develop and scale campaigns across paid social, search, video, and emerging platforms. The ideal candidate is both analytical and creative, comfortable interpreting performance data while shaping compelling messaging, creative direction, and audience strategy, while also guiding and developing team members.
WHAT THIS ROLE WILL DO Campaign Strategy & Execution
Develop, launch, and optimize paid digital campaigns across platforms including Meta, Google/YouTube, TikTok, programmatic, and emerging channels
Build and execute full‑funnel strategies (awareness → conversion → retention) aligned to on‑sales, announcements, and tour marketing timelines
Leverage first‑party data (CRM, pixel data, audience lists) to improve targeting and performance in a privacy‑first environment
Partner with internal teams to ensure digital efforts align with broader marketing plans
Performance & Optimization
Own daily campaign monitoring, pacing, and optimization to hit KPIs (ROAS, CPA, ticket conversions)
Analyze campaign performance data and deliver actionable insights to improve future campaign effectiveness
Lead A/B testing across creative, audiences, and bidding strategies
Build and maintain dashboards and reporting to track campaign performance across shows and budgets
Data, Tracking & Tools
Implement and maintain tracking across platforms (pixels, conversion APIs, UTM structure, GA4, etc.)
Ensure accurate attribution and reporting across channels
Stay current on platform updates, privacy regulations, and evolving measurement strategies
Creative & Content Collaboration
Partner with creative designers and marketing teams to develop high‑performing assets (ad copy, video, static, etc.)
Provide data‑informed direction based on performance insights and platform best practices
Contribute to messaging and positioning that resonates with target audiences
Team Leadership & Development
Manage and mentor junior team members, providing guidance on campaign execution and best practices
Review work, provide constructive feedback, and support professional development
Foster a collaborative, performance‑team environment
Help prioritize team workload and ensure campaigns are delivered on time and at a high standard
Cross‑Functional Collaboration
Work closely with marketing directors, clients, and artist teams to align on campaign goals and priorities
Support internal communication, campaign recaps, and strategic planning
Contribute to process improvements and best practices across the division
Perform other duties, projects, and event support as assigned
WHAT THIS PERSON WILL BRING
3-5+ years of hands‑on experience in digital marketing, performance marketing, or paid media, preferably within live events, entertainment, ticketing, or a fast‑paced consumer business
Proven track record of managing and optimizing paid media campaigns across platforms such as Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), TikTok, and/or programmatic channels
Strong understanding of full‑funnel marketing strategy—from audience development and awareness through conversion and retargeting—with the ability to align campaigns to key on‑sale moments and business goals
Strong understanding of modern tracking, attribution, and audience targeting, including GA4, Meta Pixel/Conversion API, UTMs, and leveraging first‑party data (CRM, customer audiences, website behavior) in a privacy‑first environment
Experience managing or mentoring team members, with the ability to lead projects and provide clear direction
Strong analytical skills with the ability to evaluate campaign performance, build reports or dashboards, and translate data into clear insights and actionable recommendations
Strong understanding of creative best practices across digital platforms, with experience guiding messaging, ad formats, testing strategies, and collaborating with creative teams
Excellent project management and organizational skills, with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously
Strong communication skills, including the ability to present campaign strategy, performance, and insights clearly and confidently to internal teams and external partners
Experience working with ticketing platforms, on‑sale marketing cycles, or event‑based campaigns
Familiarity with marketing automation, CDPs, audience segmentation tools, or emerging technologies (including AI tools) to enhance campaign execution and efficiency
Basic knowledge of HTML, tagging, or web tracking implementations
Ability to travel and work flexible hours, including evenings and weekends, as needed
C3 CORE COMPETENCIES:
Demonstrate integrity in the way you operate in day‑to‑day business and the way you deal with people
Communicate effectively with various audiences by organizing and delivering information appropriately and listening actively to others
Proactively seek solutions to problems. Be enthusiastic and energetic in your approach to your job. Commit to putting in extra effort with a positive attitude
Be flexible in handling change, able to juggle multiple demands, and adaptable to new situations with fresh ideas or innovative approaches
Stay composed, confident, optimistic, and in problem‑solving mode when the going gets tough
Possess the skills needed to perform your job well, paying close attention to detail, accuracy, and completeness
BENEFITS & PERKS HEALTH Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH 401(k) program with company match, stock reimbursement program
FAMILY New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case‑by‑case basis.
HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
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C3 Presents creates music festival experiences for millions of fans across the globe, setting the new standard each year for events that are as memorable as they are spectacular, including Austin City Limits Music Festival in Texas, Lollapalooza in Chicago (and seven other countries), and Bonnaroo in Manchester, Tennessee.
WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB C3 Presents is seeking a Digital Marketing Manager to lead results‑driven digital campaigns that drive ticket sales across our Casino Venues division. This role sits at the intersection of paid media, data, and fan engagement – owning campaign strategy, optimization, and team leadership.
You’ll collaborate closely with internal marketing teams, artist teams, and clients to develop and scale campaigns across paid social, search, video, and emerging platforms. The ideal candidate is both analytical and creative, comfortable interpreting performance data while shaping compelling messaging, creative direction, and audience strategy, while also guiding and developing team members.
WHAT THIS ROLE WILL DO Campaign Strategy & Execution
Develop, launch, and optimize paid digital campaigns across platforms including Meta, Google/YouTube, TikTok, programmatic, and emerging channels
Build and execute full‑funnel strategies (awareness → conversion → retention) aligned to on‑sales, announcements, and tour marketing timelines
Leverage first‑party data (CRM, pixel data, audience lists) to improve targeting and performance in a privacy‑first environment
Partner with internal teams to ensure digital efforts align with broader marketing plans
Performance & Optimization
Own daily campaign monitoring, pacing, and optimization to hit KPIs (ROAS, CPA, ticket conversions)
Analyze campaign performance data and deliver actionable insights to improve future campaign effectiveness
Lead A/B testing across creative, audiences, and bidding strategies
Build and maintain dashboards and reporting to track campaign performance across shows and budgets
Data, Tracking & Tools
Implement and maintain tracking across platforms (pixels, conversion APIs, UTM structure, GA4, etc.)
Ensure accurate attribution and reporting across channels
Stay current on platform updates, privacy regulations, and evolving measurement strategies
Creative & Content Collaboration
Partner with creative designers and marketing teams to develop high‑performing assets (ad copy, video, static, etc.)
Provide data‑informed direction based on performance insights and platform best practices
Contribute to messaging and positioning that resonates with target audiences
Team Leadership & Development
Manage and mentor junior team members, providing guidance on campaign execution and best practices
Review work, provide constructive feedback, and support professional development
Foster a collaborative, performance‑team environment
Help prioritize team workload and ensure campaigns are delivered on time and at a high standard
Cross‑Functional Collaboration
Work closely with marketing directors, clients, and artist teams to align on campaign goals and priorities
Support internal communication, campaign recaps, and strategic planning
Contribute to process improvements and best practices across the division
Perform other duties, projects, and event support as assigned
WHAT THIS PERSON WILL BRING
3-5+ years of hands‑on experience in digital marketing, performance marketing, or paid media, preferably within live events, entertainment, ticketing, or a fast‑paced consumer business
Proven track record of managing and optimizing paid media campaigns across platforms such as Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), TikTok, and/or programmatic channels
Strong understanding of full‑funnel marketing strategy—from audience development and awareness through conversion and retargeting—with the ability to align campaigns to key on‑sale moments and business goals
Strong understanding of modern tracking, attribution, and audience targeting, including GA4, Meta Pixel/Conversion API, UTMs, and leveraging first‑party data (CRM, customer audiences, website behavior) in a privacy‑first environment
Experience managing or mentoring team members, with the ability to lead projects and provide clear direction
Strong analytical skills with the ability to evaluate campaign performance, build reports or dashboards, and translate data into clear insights and actionable recommendations
Strong understanding of creative best practices across digital platforms, with experience guiding messaging, ad formats, testing strategies, and collaborating with creative teams
Excellent project management and organizational skills, with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously
Strong communication skills, including the ability to present campaign strategy, performance, and insights clearly and confidently to internal teams and external partners
Experience working with ticketing platforms, on‑sale marketing cycles, or event‑based campaigns
Familiarity with marketing automation, CDPs, audience segmentation tools, or emerging technologies (including AI tools) to enhance campaign execution and efficiency
Basic knowledge of HTML, tagging, or web tracking implementations
Ability to travel and work flexible hours, including evenings and weekends, as needed
C3 CORE COMPETENCIES:
Demonstrate integrity in the way you operate in day‑to‑day business and the way you deal with people
Communicate effectively with various audiences by organizing and delivering information appropriately and listening actively to others
Proactively seek solutions to problems. Be enthusiastic and energetic in your approach to your job. Commit to putting in extra effort with a positive attitude
Be flexible in handling change, able to juggle multiple demands, and adaptable to new situations with fresh ideas or innovative approaches
Stay composed, confident, optimistic, and in problem‑solving mode when the going gets tough
Possess the skills needed to perform your job well, paying close attention to detail, accuracy, and completeness
BENEFITS & PERKS HEALTH Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH 401(k) program with company match, stock reimbursement program
FAMILY New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case‑by‑case basis.
HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
#J-18808-Ljbffr