Senior Marketing Specialist
TEKsystems, Costa Mesa, CA, United States
Duration: Full Time
Sr. Marketing Specialist (Digital & Performance Marketing) The Sr. Marketing Specialist will own and optimize digital marketing initiatives across paid media (PPC), SEO, lead generation, content coordination, analytics, and market research. This role is ideal for a datadriven performance marketer who thrives in resultsfocused environments, understands regulated or professionalservices industries, and can translate insights into measurable growth and pipeline impact.
Key Responsibilities Paid Media (PPC & Paid Search)
* Develop, manage, and optimize PPC campaigns across Google Ads, Bing Ads, and retargeting platforms
* Own budgets, bidding strategies, keyword expansion, A/B testing, ad copy optimization, and landing page alignment
* Continuously improve cost per lead (CPL), conversion rates, and ROI in a competitive legal/tax services market
Search Engine Optimization (SEO)
* Lead onpage, technical, and content SEO strategies to increase organic visibility and site traffic
* Conduct keyword research focused on highintent and servicedriven search terms
* Partner with content and web teams to ensure SEO best practices are implemented across all digital properties
Lead Generation & Funnel Optimization
* Optimize endtoend lead funnels, from first engagement through intake and conversion
* Collaborate with sales and intake teams to improve lead quality and close rates
* Test and refine landing pages, forms, CTAs, and attribution models
Content Coordination
* Coordinate content across blogs, service pages, email campaigns, and digital advertising
* Ensure content supports SEO, PPC, and demand generation goals
* Maintain consistent brand voice aligned with compliance and industry standards
Reporting & Analytics
* Build and maintain performance dashboards using Google Analytics (GA4), Google Tag Manager, CRM data, and ad platforms
* Track KPIs including CPL, CAC, conversion rates, ROAS, organic traffic, and lead quality
* Deliver weekly and monthly reporting with clear, actionable insights for stakeholders
Market Research & Competitive Analysis
* Monitor market trends, competitor activity, and emerging growth opportunities
* Identify new channels, keywords, and campaign strategies
* Provide databacked strategic recommendations to leadership
Required Qualifications
* *5+ years of handson digital marketing experience*, with strong focus on *PPC and SEO*
* Proven success driving *qualified leads in performancemarketing environments*
* Confident experience with *Google Ads, Google Analytics (GA4), and SEO tools* (SEMrush, Ahrefs, Moz, etc.)
* Strong analytical skills with the ability to turn data into *clear strategy and action*
* Excellent *written and verbal communication* skills
Preferred Qualifications
* Experience in *legal services, tax, financial services, or other regulated industries*
* Familiarity with *CRM platforms* and *calltracking tools*
* Experience optimizing *landing pages, CRO, and conversion funnels*
* *Local SEO* and *multilocation marketing* experience
*Job Type & Location*
This is a Permanent position based out of Costa Mesa, CA.
*Pay and Benefits*The pay range for this position is $70000.00 - $90000.00/yr.
sick pay, PTO, options for health, dental, and medical
*Workplace Type*This is a fully onsite position in Costa Mesa,CA.
*Application Deadline*This position is anticipated to close on Apr 13, 2026.
h4>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
About TEKsystems and TEKsystems Global Services
We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Key Responsibilities Paid Media (PPC & Paid Search)
* Develop, manage, and optimize PPC campaigns across Google Ads, Bing Ads, and retargeting platforms
* Own budgets, bidding strategies, keyword expansion, A/B testing, ad copy optimization, and landing page alignment
* Continuously improve cost per lead (CPL), conversion rates, and ROI in a competitive legal/tax services market
Search Engine Optimization (SEO)
* Lead onpage, technical, and content SEO strategies to increase organic visibility and site traffic
* Conduct keyword research focused on highintent and servicedriven search terms
* Partner with content and web teams to ensure SEO best practices are implemented across all digital properties
Lead Generation & Funnel Optimization
* Optimize endtoend lead funnels, from first engagement through intake and conversion
* Collaborate with sales and intake teams to improve lead quality and close rates
* Test and refine landing pages, forms, CTAs, and attribution models
Content Coordination
* Coordinate content across blogs, service pages, email campaigns, and digital advertising
* Ensure content supports SEO, PPC, and demand generation goals
* Maintain consistent brand voice aligned with compliance and industry standards
Reporting & Analytics
* Build and maintain performance dashboards using Google Analytics (GA4), Google Tag Manager, CRM data, and ad platforms
* Track KPIs including CPL, CAC, conversion rates, ROAS, organic traffic, and lead quality
* Deliver weekly and monthly reporting with clear, actionable insights for stakeholders
Market Research & Competitive Analysis
* Monitor market trends, competitor activity, and emerging growth opportunities
* Identify new channels, keywords, and campaign strategies
* Provide databacked strategic recommendations to leadership
Required Qualifications
* *5+ years of handson digital marketing experience*, with strong focus on *PPC and SEO*
* Proven success driving *qualified leads in performancemarketing environments*
* Confident experience with *Google Ads, Google Analytics (GA4), and SEO tools* (SEMrush, Ahrefs, Moz, etc.)
* Strong analytical skills with the ability to turn data into *clear strategy and action*
* Excellent *written and verbal communication* skills
Preferred Qualifications
* Experience in *legal services, tax, financial services, or other regulated industries*
* Familiarity with *CRM platforms* and *calltracking tools*
* Experience optimizing *landing pages, CRO, and conversion funnels*
* *Local SEO* and *multilocation marketing* experience
*Job Type & Location*
This is a Permanent position based out of Costa Mesa, CA.
*Pay and Benefits*The pay range for this position is $70000.00 - $90000.00/yr.
sick pay, PTO, options for health, dental, and medical
*Workplace Type*This is a fully onsite position in Costa Mesa,CA.
*Application Deadline*This position is anticipated to close on Apr 13, 2026.
h4>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
About TEKsystems and TEKsystems Global Services
We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.