As our Channel Marketing Associate Manager, you'll be the bridge between our brands and shoppers, turning insights into engaging digital experiences. From building channel strategies to rolling out a new PIM system to building a strong retail media presence, you'll flex both your strategic and creative muscles. This is your opportunity to make a real impact on how shoppers connect with our brands-while driving growth, innovation, and profitability.

This is a remote role that gives you flexibility to work from home with 25-45% domestic travel to connect with customers, retail partners, and cross-functional teams.

Drive Growth: Develop channel and customer-specific opportunities in collaboration with brand, sales, innovation, digital, research, and supply chain partners.
• Execute with Impact: Lead account-specific marketing activations aligned with national campaigns, product launches, and product initiatives.
• Maximize ROI: Ensure all channel activation plans are delivered on time, within budget, and achieve defined success metrics.
• Leverage Insights: Translate shopper and brand insights into impactful marketing strategies that elevates the online experience.
• Partner & Influence: Champion category leadership principles, support joint business planning, and participate in customer sales calls.
• Stay Ahead of Competition: Craft compelling trade narratives to neutralize competitive threats and accelerate growth.
• Analyze & Optimize: Measure the performance of activations, provide post-campaign analysis, and recommend data-driven improvements.
• Collaborate with Agencies: Lead and manage agency partnerships to ensure excellence in execution.

• Bachelor's degree in marketing, business, communications, or a related field.
• 5-7 years of relevant experience in sales and marketing in the CPG industry.
• Demonstrated ability to work independently in the creation and execution of customer-specific marketing activation plans.
• Strong analytical skills and the ability to explain your recommendations
• Retailer catalog management experience inclusive of new item launches, online activations, and digital shelf excellence
• A deep understanding of eCommerce and the digital marketplace
• Excellent interpersonal skills and the ability to communicate effectively across all departments.
• Advanced PowerPoint and English writing and communication skills.

Above & Beyond

• Experience building and managing a PIM/PXM platform (Salsify, Syndigo, etc.)
• eCommerce Channel Marketing or Account Management experience
• Proven track record of strategic retail media planning
• Agency management experience

Our "Why"

At WD-40 Company, we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.

Why You Should Apply

• A strong values-aligned organization where contributions are acknowledged and rewarded, and where 90% of our employees experience a sense of belonging.
• A learning-based culture where 78% of our team believe they can achieve their career objectives.
• Over 94% employee engagement as of the January 2025 global employee survey results.
• 99% of our people report that they "love to tell people that they work for WD-40 Company!"

Do You Align With Our Values?

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.

Thank you for considering WD-40 Company in your career search!

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