Meta Paid Media Specialist — Growth & Optimization

HR MGMT 10, LLC is seeking a Meta Media Buyer to support the execution, optimization, and day-to-day management of paid media campaigns across multiple fast-growing wellness and lifestyle brands. While overall strategy is set by senior leadership and the ad manager, this role plays a critical part in media buying execution —ensuring campaigns are properly built, launched, monitored, and iterated based on performance. This is a hands-on role for someone who understands how to translate creative into high-performing paid campaigns , manage in-platform execution within Meta Ads Manager, and support ongoing optimization through strong organization, testing, and attention to detail. Key Responsibilities Media Buying & Campaign Execution Build, launch, and manage paid media campaigns within Meta Ads Manager (Facebook & Instagram) Execute campaign structure based on provided strategy (campaigns, ad sets, ads, targeting, budgets, placements) Monitor live campaigns to ensure proper delivery, pacing, and performance Perform in-platform updates including budget adjustments, creative swaps, audience changes, and scaling support Ensure campaigns are launched on time, error-free, and aligned with performance goals Maintain clean and organized ad accounts, including naming conventions, tracking, and campaign structure Assist with A/B testing execution across creatives, audiences, and formats Creative & Performance Alignment Collaborate closely with creative teams to ensure assets are built for paid performance Upload, QA, and manage all creative assets within Meta Ads Manager Identify top-performing creatives and support ongoing iteration and testing Ensure high-performing ads are refreshed, duplicated, and scaled appropriately Support creative feedback loops based on campaign performance Paid Media Operations & Workflow Coordinate with design, video, and content teams to align creative production with campaign timelines Track campaign assets, versions, and performance across multiple brands Ensure smooth handoff between strategy, creative, and media buying execution Maintain organization across campaigns, assets, and reporting trackers Performance Monitoring & Optimization Support Monitor key performance metrics (CTR, CPC, CPA, ROAS) and flag any issues or opportunities Assist in identifying trends across campaigns, creatives, and audiences Support ongoing optimization efforts by implementing changes directed by the ad manager Help surface insights on what’s working to inform future campaign execution Qualifications Required 2–4+ years of experience in media buying, paid social, or performance marketing Hands-on experience within Meta Ads Manager (campaign builds, optimizations, and reporting) Strong understanding of paid media fundamentals (targeting, budgets, bidding, creative testing) Experience managing multiple campaigns and priorities in a fast-paced environment High attention to detail with strong execution and organizational skills Ability to interpret performance data and take action within campaigns Experience in e-commerce or direct-to-consumer brands Preferred Experience with TikTok Ads, Google Ads, or multi-channel paid media Background in health & wellness, lifestyle, or CPG brands Familiarity with UGC and performance creative workflows Experience with tools like Airtable, Notion, Monday.com, or similar project management systems What Success Looks Like in This Role Campaigns are built, launched, and optimized efficiently with minimal errors Paid media execution runs smoothly across multiple brands and campaigns Creative is consistently tested, iterated, and aligned with performance goals Ad accounts are clean, organized, and easy to navigate Performance insights are translated into actionable campaign improvements Media buying execution contributes directly to scalable growth Base Salary Range: $70,000 – $90,000 annually Placement within the range is based on experience with media buying, paid media execution, and performance optimization #J-18808-Ljbffr