Marketing Manager

Brand Strategy & Annual Planning Lead the development of annual brand plans, including objectives, strategies, and execution roadmaps aligned with business goals Translate strategy into focused, adaptable action plans, adjusting quickly based on performance and market changes Manage marketing budgets and ensure efficient allocation of resources to maximize ROI Innovation & Product Development Identify consumer trends, insights, and whitespace opportunities to drive new product development Lead stage-gate process, Own and manage the end-to-end innovation pipeline, from idea generation to commercialization Collaborate closely with R&D, Supply chain, CCD and Sales teams Advertising & Campaign Management Develop and execute integrated marketing campaigns, with a focus on accelerating mental availability on digital & social-first platforms Work with creative and media agencies to deliver compelling, locally relevant campaigns Ensure brand consistency and strong execution across all consumer touchpoints Monitor campaign effectiveness and continuously optimize based on performance data Business Performance & Monthly Reviews Maintain strong understanding of competitive landscape and industry trends Lead monthly business reviews, analyzing sales performance, market share, and campaign effectiveness Provide clear insights and recommendations to senior management, balancing short-term delivery with long-term brand building Own the Brand P&L #J-18808-Ljbffr