Digital Marketing – Assistant Manager Job ID: 341490

Digital Marketing – Assistant Manager This role sits at the intersection of culture, consumer behaviour, and commercial growth. It goes beyond managing digital campaigns — it focuses on building connected brand ecosystems that drive conversation, community, and conversion. The Digital Marketing – Assistant Manager will work closely with central brand marketing and commercial teams to translate business objectives into high‑impact, omni‑channel digital strategies. The role requires building strong owned ecosystems, strengthening first‑party data capabilities, and identifying digital interventions that drive measurable brand growth. You will not only activate brands across platforms — you will shape how they live, engage, and win in the digital space. On any given day, you might: Closely work with the central brand marketing teams and commercial team to ideate & build digital campaigns across all consumer touchpoints. Translate business needs into digital marketing objectives & identify key interventions to achieve the same. Build omni‑channel digital campaigns by identifying digital touchpoints & innovations beyond scaled platforms like Meta, YT to drive consumer engagement & talkability. Responsible for building, maintaining & driving users on owned channels – website, social media etc, organically. Responsible for driving “Share of Search” via social, website by identifying the right content formats, user engagement tools based on consumer behavior and continuously optimizing the same to increase traction on the platforms. Build first‑party strategy for the brand to acquire & activate consumers across different touchpoints. Build consumer‑centric brand communities and drive 24x7 engagement. Identify, test and leverage pertinent external innovations around content creation and distribution. Excellent knowledge of Facebook, Instagram, YouTube, LinkedIn, Twitter, SEO, CRM and WhatsApp for end‑to‑end brand campaigns. Oversee digital agency / in‑house agency’s creative strategy, briefing and output for digital activations. Lead the company’s social listening and monitoring function to derive business learnings and opportunities. Analyze campaigns and translate subjective or qualitative data into insight/recommendations and plans for digital campaigns. Establish and monitor effective benchmarks (best practices) and M&E for measuring the impact of digital campaigns. Coordinate with other cross‑functional teams to establish processes and best practices for digital marketing and on‑ground digital activations. Identify new avenues to activate brands on digital across paid, owned and earned channels. Stay abreast of new tools, trends, and best practices in digital marketing. Enhance brand engagement within the digital space for all PRI brands; design, build and maintain PRI’s social media & owned assets (Website, WhatsApp) etc. Spearhead digital initiatives to drive marketing objectives – plan and execute all digital marketing initiatives, email, social media, SEO, CRM. Partner with brands to identify digital touchpoints based on brand’s TG & lead the conversation with partners to innovate, ideate digital‑first campaigns based on brand objectives. Lead relationships with digital agency to ensure platform strategy, content plan are aligned as per timelines. Partner with media & content team to map content calendar, MR with media plan and optimize the same ensuring creative‑platform fit. Lead social listening analysis for the brand MoM & identify factors influencing the same & adapt the learnings to upcoming campaigns. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) & identify key learnings/insights on the same. Partner with agencies to drive SEO/GEO & content on website – identify the consumer trends & lead the short‑term & long‑term SEO strategy. Drive SEO/GEO optimizations on the website to increase organic traction on the platform both on Search and AI platforms. Continuously optimize the content, identify right consumer experiences/tools based on brand’s passion point. Work on 1PD, CRM strategy for the brands to acquire & activate data across touchpoints. Identify trends and insights and optimize spend and performance based on the insights. Lead & maintain all contracts with the digital agencies by working with legal and agency partners. Single point of contact for all brand social media handles, including password and access management. The ideal person: Minimum 5 years of experience in renowned agency or brand managing, out of which s/he should have spent minimum 3 years on digital & social media initiatives. Worked for known brands in digital media/advertising agencies / Client‑side experience. Strong analytical skills to mine data & provide insights & recommendations. Strong interpersonal skills to collaborate effectively with internal & external stakeholders. Experience delivering significant social media marketing campaigns. Working knowledge of paid and owned aspects of digital media. You bring: Minimum 5 years of experience. #J-18808-Ljbffr