Marketing Specialist

About Frontier Psychiatry Frontier Psychiatry is a physician‑led, tech‑enabled telehealth organization on a mission to improve the mental wellbeing of people in rural communities nationwide. We deliver timely, scalable, and evidence‑based care in psychiatry and addiction medicine through innovative virtual solutions that expand access to those who need it most. Since our launch, Frontier Psychiatry has grown rapidly while maintaining a deep commitment to our founding purpose—lifting the mental wellbeing of underserved populations. Our work is guided by Health Care’s Quintuple Aim, which drives every decision we make. Deliver excellent patient care. Support the well‑being of our team. Lower the total cost of care. Improve the population health of the communities we serve. Advance health equity. Marketing Specialist Remote | Serving Montana, Idaho & Alaska Full‑Time | Telepsychiatry Why This Role Exists Frontier Psychiatry is expanding rapidly—and marketing is a core driver of that growth. We are building a scalable engine for patient acquisition, referral engagement, and brand awareness across rural communities in Montana, Idaho, Alaska, and Nevada. This role exists to turn momentum into a repeatable growth system. You’ll work closely with leadership to build the infrastructure that connects content, campaigns, and channels to real patient growth. Published outcomes in JAMA Network Open showing 38% lower hospitalization rates and 18% fewer ER visits. Employee eNPS of 53, well above industry benchmark. A strong and growing brand presence. What You’ll Do CRM & Lifecycle Marketing Manage and optimize HubSpot CRM, including segmentation, workflows, and lead tracking. Build and maintain marketing automation that supports patient and referral journeys. Monitor performance and continuously improve conversion across the funnel. Campaign Execution & Patient Acquisition Plan and execute email campaigns from strategy through performance analysis. Support patient acquisition by scaling lead generation and self‑referral channels. Optimize provider profiles across platforms (e.g., Psychology Today, ZocDoc, Google Business Profile). Content & Social Media Manage Frontier’s presence across LinkedIn, Facebook, Instagram, and YouTube. Plan, create, schedule, and analyze content performance. Support development and execution of a YouTube content strategy. Write and publish blogs, website content, and digital materials that are clear and accessible. Design & Brand Execution Create marketing collateral including one‑pagers, presentations, and digital assets. Ensure brand consistency across channels and materials. Use tools like Canva, Figma, or Adobe Creative Suite to produce clean, professional work. Events, Outreach & Coordination Coordinate direct mail campaigns and conference logistics. Support event execution, including materials and follow‑up. Collaborate with internal teams and external vendors to align messaging and execution. Performance Tracking & Strategy Track and report on marketing performance metrics. Identify trends, insights, and opportunities for improvement. Contribute to marketing strategy as Frontier expands into new markets. What Success Looks Like Consistent execution of high‑quality marketing campaigns. Measurable growth in patient acquisition and engagement. Strong CRM infrastructure and marketing automation. Increased visibility and performance across digital channels. Clear reporting and insights that inform growth strategy. Required Qualifications 2–5 years of experience in marketing, preferably in healthcare, health tech, or a mission‑driven organization. Experience managing HubSpot or a comparable CRM platform. Strong writing and editing skills with the ability to simplify complex topics. Experience managing brand social media accounts. Competence in basic graphic design for marketing materials. Familiarity with SEO and content marketing best practices. Comfort working in a fast‑moving, ambiguous environment. Excellent time management skills with the ability to prioritize numerous tasks through completion. What We Offer 100% remote work. 120 hours of paid vacation. 40 hours of sick time. Your birthday off with pay. 9.5 paid holidays. 401(k) with company match. 100% employer‑paid employee‑only premiums for medical, dental, vision, and accidental insurance. HSA plan option. Stock options. Company‑provided equipment. Our Commitment Frontier Psychiatry is committed to building a diverse, inclusive, and ethical team. We value those who practice with integrity, compassion, and respect—for patients, community partners, and for themselves. The Pay Range For This Role Is 26 - 36 USD per hour (Remote) #J-18808-Ljbffr