Graphic Designer

Upstream Digital Marketing | Franklin, TN (Hybrid) Graphic Designer Upstream Digital Marketing | Franklin, TN (Hybrid) About Upstream We run ads to help businesses win. It's that simple. We're a team of real people using deep expertise to make our clients unstoppable in the digital ad space. We're the partner people tell their friends about because we treat every campaign like it's our own business on the line. The Role We're looking for a Graphic Ad Designer who can make people stop scrolling. Someone who cares whether ads actually work, not just whether they look good. You'll be our go-to for producing high-quality ad creative across multiple client accounts. Working alongside our Creative Strategy & Design Lead (who handles the "what" and "why"), your focus is the "how." Bringing concepts to life quickly, consistently, and at a level that drives real results. This role is approximately 70-80% hands-on design execution, with the rest being creative strategy alongside our other designer and collaboration with the team. What You'll Do Design Execution Design high-converting static ads, carousels, and motion graphics for Meta, TikTok, YouTube, and other paid social platforms Produce ad creative across multiple client accounts while maintaining quality and brand consistency Adapt and resize creative across platforms, formats, and placements Iterate quickly on ad variations and A/B test concepts based on performance data Transform static designs into engaging motion graphics and simple animations Leverage AI tools and modern design workflows to maximize efficiency and output Deliver quality creative within short turnarounds Because this is an agency role, you’ll serve several clients. Speed of delivery is a critical. Collaboration Execute on creative briefs developed by our Creative Strategy & Design Lead Collaborate with account managers and paid media specialists to understand client objectives and campaign goals Communicate proactively about timelines, capacity, and any blockers Contribute ideas during creative brainstorms What You Bring Required 3-6 years of graphic design experience, agency or multi-brand experience is a plus Strong portfolio of ad creative we want to see work that was built to perform, not just look pretty Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), and Canva Comfort with AI design tools and a willingness to experiment with new technology Ability to manage multiple projects and clients simultaneously without dropping the ball Located in Nashville area (hybrid 1 day/week in our Franklin office) An eye for what makes ads convert, not just what makes them look nice Bonus Skills (truly, this is just extra credit) Motion graphics and animation experience Video editing capabilities Landing page design experience Our Core Values Ownership — We treat every campaign like our own business depends on it. When we see opportunities or challenges, we jump in and solve them. Expertise — We’re obsessed with mastering our craft. We constantly learn, test, and push ourselves to stay ahead of the curve. Human — We build genuine relationships with clear, honest communication. We’re the kind of people you’d grab a beer with after work. Partnership — True partnership means eagerly sharing ideas and solving problems together, regardless of whose role it is. Fun — Great work happens when people enjoy what they do. We bring optimism and creative energy to every challenge. Why Upstream? Growth Potential: Small and growing company with significant room for growth and advancement Direct Impact: Your designs go live and drive real results — you'll see the impact of your work Variety: Work across diverse brands and industries (no two days look the same) Work‑Life Balance: 40‑hour work week, no glorified burnout Flexibility: Hybrid schedule with only one day/week in office Competitive Package: Salary: $60,000–$80,000 based on experience 3% Simple IRA match QSEHRA Health Reimbursement based on family size 3 weeks PTO + 11 paid holidays (including your birthday) Who You Are You're fast without being sloppy. You can juggle a dozen brands without mixing up a color palette. You take direction well but don't need to be micromanaged. You're the kind of designer who gets energized by seeing a static ad you built outperform last month's creative. You're collaborative, reliable, and always looking for ways to get better and faster. How to Apply Send us: Your resume Portfolio showcasing ad creative (bonus points if you can show performance results) Brief description of a design project you're proud of and why Email: nate@upstreamdigitalmarketing.co Subject: Graphic Ad Designer #J-18808-Ljbffr