
Marketing Programs & Communications Specialist
Caterpillar Brazil, Peoria, IL, United States
**Marketing Programs & Communications Specialist** to lead the development of a comprehensive experiential marketing and internal communications strategy for Rental and Used (R&U). We’re seeking a highly organized and detail oriented In this role, you will conceptualize, plan, and execute innovative event driven marketing initiatives while building a full communication plan and execution framework for the Marketing, CX, and Digital teams. Your work will support both internal audiences and the Cat dealer network.In Caterpillar Rental and Used, our mission is to help the Cat dealer network deliver customer rental solutions and profitably grow dealer rental revenue, customers, and coverage. You will play a key role in expanding rental customer growth by creating engaging platforms to connect with prospects, elevate brand visibility, generate leads, and enable clear communication that strengthens organizational alignment and execution. **What You Will Do** **(Job Duties)****Customer Focus:** Ability to recognize and prioritize customer needs to create meaningful and impactful solutions. **Creativity:** Ability to apply creative thinking to develop original, effective marketing approaches. Ability to build and **Vendor/Supplier Management:** Experience effectively managing relationships with external partners, vendors, and service providers. The ability to translate complex marketing concepts into clear, tailored communication for executives, stakeholders, and project teams. skills and confidence engaging both internal and external audiences, with Proven ability to work independently, navigate ambiguity, and adapt quickly within fast paced, agile environments.A creative, solutions driven mindset with the ability to craft communication plans that drive understanding and behavior change.* Travel Requirements: Up to 15%* The primary location for this position is Peoria, IL.* Domestic relocation assistance is not available.* Sponsorship is not available.* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement
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