Shopper Marketing Manager

LHH is seeking a Shopper Marketing Manager for our client in the consumer packaged goods space. This role focuses on developing and executing shopper‑focused marketing programs in partnership with key retail accounts to drive product visibility, engagement, and sales. The ideal candidate brings experience working within CPG, collaborating closely with retailers, and activating marketing initiatives across the shopper journey. This is a full‑time, hybrid role based in the greater New York/New Jersey metro area. Key Responsibilities Develop and execute shopper marketing programs that support brand awareness, consideration, and purchase at retail Partner with major retail accounts to activate marketing initiatives across physical and digital touchpoints Support the planning and execution of retail marketing programs, promotional activity, and omnichannel activations Manage budgets related to retail and shopper marketing initiatives, ensuring alignment with business objectives Analyze shopper behavior and performance data to assess effectiveness and optimize future programs Collaborate cross‑functionally with marketing, sales, and insights teams to align on priorities and execution Support digital and retail media activations tied to the shopper journey Light travel occasionally to key retail partners to support planning, execution, and relationship management Qualifications 5+ years of experience in shopper marketing, trade marketing, or related roles within CPG Food & beverage experience preferred; CPG background required Experience working directly with large retail partners on marketing programs Strong understanding of the shopper journey and how marketing influences decision‑making Experience managing budgets and tracking performance against objectives Data‑driven approach with the ability to use insights to guide strategy Strong communication and cross‑functional collaboration skills Comfortable working in a fast‑paced, retail‑driven environment Salary: $120,000+ bonus opportunity Benefits include: Paid Time Off Health Insurance Vision Insurance 401(k) Additional benefits may be available. Compliance Statement Equal Opportunity Employer/Veterans/Disabled The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements. #J-18808-Ljbffr