Subscription Pricing & Growth Manager, CNN Digital Products & Services
Warner Bros., New York, NY, United States
CNN Subscription Business Strategy Role
CNN is building a direct-to-consumer subscription business and expanding beyond a single core offer into a broader portfolio of pricing, promotions, and distribution models. This role will own the strategy and operations of that portfolio helping to define how we price, when and how we discount and how offers are deployed across the subscriber lifecycle to drive sustainable growth. You will partner closely with Growth, Product, Finance, and Partnerships to evaluate pricing opportunities, model tradeoffs and operationalize offers across channels. Success in this role means building a clear, data-driven approach to pricing and promotions that balances subscriber growth with long-term value. Your Role Accountabilities
Own the end-to-end pricing and offers portfolio for CNN's direct-to-consumer subscription business including base plans, promotional offers, win-backs, and partner bundles. Develop frameworks to evaluate pricing and promotional strategies, including impacts on acquisition, conversion, retention, and LTV. Analyze subscriber behavior and lifecycle performance to identify opportunities to optimize pricing, reduce churn, and improve long-term value. Partner with Growth and Strategy teams to model and recommend pricing and offer strategies based on market conditions, channel performance, and audience segments. Lead the operational execution of offers across platforms, working cross-functionally with Product, Marketing, Legal, and Distribution partners. Ensure consistent tracking, measurement, and reporting of all pricing and promotional initiatives across channels and platforms. Build and maintain dashboards, tools, and processes that provide visibility into performance and enable faster, more informed decision-making. Identify risks such as over-reliance on discounting and recommend more sustainable, scalable approaches to monetization. Qualifications & Experience
36 years of experience in subscription businesses, pricing strategy, growth analytics, or product/monetization roles (DTC, streaming, SaaS, or consumer tech preferred). Strong analytical skills with the ability to translate data into insights and recommendations. Experience working cross-functionally across product, marketing, finance, and legal. Highly organized with attention to detail and ability to manage multiple priorities. Excellent written and verbal communication skills, with experience presenting insights to stakeholders.
CNN is building a direct-to-consumer subscription business and expanding beyond a single core offer into a broader portfolio of pricing, promotions, and distribution models. This role will own the strategy and operations of that portfolio helping to define how we price, when and how we discount and how offers are deployed across the subscriber lifecycle to drive sustainable growth. You will partner closely with Growth, Product, Finance, and Partnerships to evaluate pricing opportunities, model tradeoffs and operationalize offers across channels. Success in this role means building a clear, data-driven approach to pricing and promotions that balances subscriber growth with long-term value. Your Role Accountabilities
Own the end-to-end pricing and offers portfolio for CNN's direct-to-consumer subscription business including base plans, promotional offers, win-backs, and partner bundles. Develop frameworks to evaluate pricing and promotional strategies, including impacts on acquisition, conversion, retention, and LTV. Analyze subscriber behavior and lifecycle performance to identify opportunities to optimize pricing, reduce churn, and improve long-term value. Partner with Growth and Strategy teams to model and recommend pricing and offer strategies based on market conditions, channel performance, and audience segments. Lead the operational execution of offers across platforms, working cross-functionally with Product, Marketing, Legal, and Distribution partners. Ensure consistent tracking, measurement, and reporting of all pricing and promotional initiatives across channels and platforms. Build and maintain dashboards, tools, and processes that provide visibility into performance and enable faster, more informed decision-making. Identify risks such as over-reliance on discounting and recommend more sustainable, scalable approaches to monetization. Qualifications & Experience
36 years of experience in subscription businesses, pricing strategy, growth analytics, or product/monetization roles (DTC, streaming, SaaS, or consumer tech preferred). Strong analytical skills with the ability to translate data into insights and recommendations. Experience working cross-functionally across product, marketing, finance, and legal. Highly organized with attention to detail and ability to manage multiple priorities. Excellent written and verbal communication skills, with experience presenting insights to stakeholders.