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\n \n \n

\n Area Vp Business Development

\n \n \n US-MD-BALTIMORE | US-MD-COLUMBIA | US-MD-TOWSON\n

\n \n \n

\n \n \n \n

\n 2025-180454\n

Line of Business

\n Adoration Home Health and Hospice\n

Position Type

\n Full-Time\n

Pay Min

\n USD $120,000.00/Yr.\n

Pay Max

\n USD $150,000.00/Yr.\n

\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n

\n \n \n \n Our Company\n \n \n

\n \n \n \n

Adoration Home Health and Hospice

$\"Adoration$

\n \n

\n \n \n \n \n \n

\n \n \n \n Overview\n \n \n

\n \n \n \n

The Area Vice President (AVP) of Business Development is responsible for identifying and pursuing new business opportunities to drive growth and revenue for assigned area or territory. The AVP is responsible for leading a team of account managers and works closely with the RVP of Business Development to develop and execute business development strategies, including market analysis, competitor research, and partnership development. The AVP of Business Development also supports the negotiation and closing of new business deals, manages client relationships, and ensures customer satisfaction. They play a crucial role in supporting the company's market presence and achieving its financial goals. Strong analytical, communication, and negotiation skills are essential for success in this role.

\n \n

\n \n \n \n \n \n

\n \n \n \n Responsibilities\n \n \n

\n \n \n \n

Implements the sales and marketing strategies to grow and expand the Home Health business in assigned area

Directs the implementation of sales strategy through discussions with the area business development team
Monitors and maintains data on market area including competitors and marketing strategies and works with the RVP of Business Development to develop a comprehensive marketing plan designed to meet budgetary volume projections
Manages and directs the area business development team in planning in-services, presentations, and addressing issues with referral sources
Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations
Supports and promotes company philosophy to referral sources in the community
Develops and maintaining comprehensive working knowledge of organization's markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning and positive public relations
Monitors current industry and marketplace changes and opportunities for competitive advantage
Participates and contributes to the annual budgeting process for the Home Health Division for the respective area of responsibility
Holds leaders (business development) and teams accountable for the achievement of monthly, quarterly, and annual budgets and business / clinical quality goals
Provides leadership, mentoring, coaching and development to direct reports
Responsible for reporting on plans and achievement of business, admission and clinical / quality goals to division President and Company CEO
Responsible for recruiting, interviewing, hiring, and training of direct reports
Monitors turnover in the area of responsibility
Ensures proper hiring, training, and development of newly hired staff
Works closely with support departments to achieve routine collaboration with payer contracting to negotiate the strongest contracts
Monitors metrics proactively to effect change in a positive direction before month end
Collaborates with business partners and uses appropriate resources to accurately forecast monthly admissions/growth
Assigned territory and area of operation can change based on business need

\n \n

\n \n \n \n \n \n

\n \n \n \n Qualifications\n \n \n

\n \n \n \n

Bachelor's degree in Marketing, Business Administration or related field
Ten years experience in hospice and/or home health business development
Proven success in the development and execution of strategic marketing plans
Experience in strategic planning and collaboration with executive, sales, product development and key operational groups
A deep and broad professional network that aligns to our target client base preferred
Demonstrated track record in building new book of business, client relationship management, and evidence of closing and growing accounts preferred
Strong analytical, communication, and negotiation skills
Ability to work with remote teams with units in multiple locations
Relationship building skills
Excellent presentation and public speaking and sales skills

\n \n

\n \n \n \n \n \n

\n \n \n \n About our Line of Business\n \n \n

\n \n \n \n

\n Adoration Home Health and Hospice, an affiliate of BrightSpring Health Services, provides quality and compassionate services in the comfort of home, providing support for patients, families, and caregivers in their time of need. Adoration was formed to fill the need for a loving, community-focused, caring organization. We empower patients to live with dignity, find a sense of fulfillment, and celebrate with their families a life well-lived. Our employees and caregivers are proud to be a part of the Adoration team and the mission of our company. For more information, please visit www.adorationhealth.com. Follow us on Facebook and LinkedIn.\n \n

\n \n \n \n \n \n

\n \n \n \n Additional Job Information\n \n \n

\n \n \n \n

LUNA

\n \n

\n \n \n \n \n \n

\n \n \n \n Salary Range\n \n \n

\n \n \n \n

\n USD $120,000.00 - $150,000.00 / Year\n \n

\n \n \n \n \n \n \n \n \n \n \n \n

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\n \n \n

\n...","promoted","title","Area Vp Business Development","duration","Full Time","experienceLevel","","displayThumbnail","location","locations",[65],"id",["B","3014506819"],"displayHeadline","Work at BrightSpring Health Services","category","Sales & Business Development","displayPublishedAt","4 days ago","displayUrl","/jobs/3014506819-area-vp-business-development","shortTitle","shortLocation","Baltimore, MD, United States","searchCompanyPath","/jobs?keyword=BrightSpring+Health+Services","searchLocationPath","/jobs?location=Baltimore%2C+MD%2C+United+States","searchTitlePath","/jobs?keyword=Area+Vp+Business+Development",{"_66":67,"_68":69,"_70":71,"_72":73,"_74":75},"country","United States","city","Baltimore","formatted","Baltimore, MD, United States, 21286","state","MD","postal_code","21286",["D",1775260800000],[82],["B","3014506809"],"/jobs/3014506809-area-vp-business-development","Columbia, MD, United States","/jobs?location=Columbia%2C+MD%2C+United+States",{"_66":67,"_68":83,"_70":84,"_72":73,"_74":85},"Columbia","Columbia, MD, United States, 21046","21046",["D",1775516400000],"Area Vice President Of Business Development

Adoration Home Health and Hospice\nThe Area Vice President (AVP) of Business Development is responsible for identifying and pursuing new business opportunities to drive growth and revenue for assigned area or territory. The AVP is responsible for leading a team of account managers and works closely with the RVP of Business Development to develop and execute business development strategies, including market analysis, competitor research, and partnership development. The AVP of Business Development also supports the negotiation and closing of new business deals, manages client relationships, and ensures customer satisfaction. They play a crucial role in supporting the company's market presence and achieving its financial goals. Strong analytical, communication, and negotiation skills are essential for success in this role.\nResponsibilities

Implements the sales and marketing strategies to grow and expand the Home Health business in assigned area\nDirects the implementation of sales strategy through discussions with the area business development team\nMonitors and maintains data on market area including competitors and marketing strategies and works with the RVP of Business Development to develop a comprehensive marketing plan designed to meet budgetary volume projections\nManages and directs the area business development team in planning in-services, presentations, and addressing issues with referral sources\nInitiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations\nSupports and promotes company philosophy to referral sources in the community\nDevelops and maintaining comprehensive working knowledge of organization's markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning and positive public relations\nMonitors current industry and marketplace changes and opportunities for competitive advantage\nParticipates and contributes to the annual budgeting process for the Home Health Division for the respective area of responsibility\nHolds leaders (business development) and teams accountable for the achievement of monthly, quarterly, and annual budgets and business / clinical quality goals\nProvides leadership, mentoring, coaching and development to direct reports\nResponsible for reporting on plans and achievement of business, admission and clinical / quality goals to division President and Company CEO\nResponsible for recruiting, interviewing, hiring, and training of direct reports\nMonitors turnover in the area of responsibility\nEnsures proper hiring, training, and development of newly hired staff\nWorks closely with support departments to achieve routine collaboration with payer contracting to negotiate the strongest contracts\nMonitors metrics proactively to effect change in a positive direction before month end\nCollaborates with business partners and uses appropriate resources to accurately forecast monthly admissions/growth\nAssigned territory and area of operation can change based on business need\nQualifications

Bachelor's degree in Marketing, Business Administration or related field\nTen years experience in hospice and/or home health business development\nProven success in the development and execution of strategic marketing plans\nExperience in strategic planning and collaboration with executive, sales, product development and key operational groups\nA deep and broad professional network that aligns to our target client base preferred\nDemonstrated track record in building new book of business, client relationship management, and evidence of closing and growing accounts preferred\nStrong analytical, communication, and negotiation skills\nAbility to work with remote teams with units in multiple locations\nRelationship building skills\nExcellent presentation and public speaking and sales skills\nAdoration Home Health and Hospice, an affiliate of BrightSpring Health Services, provides quality and compassionate services in the comfort of home, providing support for patients, families, and caregivers in their time of need. Adoration was formed to fill the need for a loving, community-focused, caring organization. We empower patients to live with dignity, find a sense of fulfillment, and celebrate with their families a life well-lived. Our employees and caregivers are proud to be a part of the Adoration team and the mission of our company.\nSalary Range: USD $120,000.00 - $150,000.00 / Year\n","Area Vice President Of Business Development

Adoration Home Health and Hospice\nThe Area Vice President (AVP) of Business Development is res...",[93],["B","3177378763"],"1 days ago","/jobs/3177378763-area-vp-business-development",{"_66":67,"_68":69,"_70":94,"_72":73,"_74":95},"Baltimore, MD, United States, 21276","21276",["D",1775548800000],"SwitchThink Solutions","VP Strategy & Marketing Communication-ST

SwitchThink Solutions is a fast growing technology company supporting our parent organization, Desert Financial Credit Union, and more than 175 external credit unions nationwide. Our solutions are built on the Correlation Keystone Platform and complemented by managed services, cloud hosting, disaster recovery, business intelligence, and AI offerings. Our clients trust us. We have maintained zero customer churn for eight years and consistently earn strong client advocacy, with an NPS of 84. Our employees are equally committed, bringing a collaborative, team-oriented mindset and a shared passion for excellence. Backed by the financial strength of Desert Financial Credit Union, we offer stability alongside meaningful growth opportunities.\nThe Vice President of Strategy, Marketing & Communications serves as the executive leader responsible for shaping and driving SwitchThink's market position, brand authority, and growth trajectory. Reporting directly to the CEO, this role is a key member of the senior leadership team and holds enterprise-wide accountability for integrated strategy development, marketing execution, and corporate communications. This executive will architect and scale the marketing and communications function from the ground up, bringing deep expertise in B2B marketing to Credit Unions and IT Services. They will personally drive initiatives while directing a lean team and external contractors, owning the work alongside the people being led rather than delegating from a distance The VP will translate SwitchThink's mission into compelling brand narratives, demand generation engines, and strategic initiatives that accelerate revenue growth and deepen credit union partnerships. As both a visionary leader and a hands-on executive, they will champion brand integrity, drive measurable business outcomes, and build a high-performing team culture rooted in data, creativity, and client-first thinking.\nWhat You Will Do Here

Enterprise Strategy & Vision Leadership\nPartner with the CEO and executive team to define and execute SwitchThink's corporate strategy.\nLead annual strategic planning cycles, drive cross-functional alignment, and translate organizational goals into actionable marketing and communications priorities.\nBrand Management & Market Positioning\nOwn and evolve SwitchThink's brand identity, voice, and market position in the credit union IT services space.\nDevelop and enforce brand standards across all channels, ensuring consistency and resonance with target audiences.\nIntegrated Marketing & Demand Generation\nArchitect and lead full-funnel B2B marketing campaigns targeting credit union decision-makers.\nDrive pipeline growth through digital marketing, content, events, sponsorships, partnerships, and ABM strategies with clear ROI accountability.\nCorporate Communications & PR\nLead internal and external communications strategy, including executive communications, media relations, crisis communications, and thought leadership.\nServe as a communications advisor to the CEO and board.\nDigital Strategy & Content Marketing\nOwn digital presence including website, SEO/SEM, email, and social platforms.\nOversee the development of high-value content including thought leadership, whitepapers, case studies, and webinars that drive credibility and engagement.\nMarket Intelligence & Competitive Insights\nLead ongoing market research, competitive analysis, win/loss reviews, and member sentiment studies.\nSurface actionable insights that inform product, sales, and strategic decision-making at the executive level.\nExecutive Leadership & Team Development\nBuild, lead, and develop a high-performing marketing and communications function.\nFoster a culture of innovation, accountability, and continuous growth. Define team makeup and effectively use contractors.\nAnalytics, KPIs & Performance Reporting\nEstablish and own marketing performance frameworks, KPI dashboards, and executive reporting.\nChampion data-driven decision-making across all marketing investments and optimize spend for maximum business impact.\nBudget & Vendor/Agency Management\nOwn the enterprise marketing and communications budget.\nManage agency, freelance, and vendor relationships strategically.\nEvaluate and implement marketing technology to support scale, automation, and efficiency.\nCross-Functional Executive Collaboration\nServe as a strategic partner to Sales, Account Management, Product, Operations, and Finance leadership.\nAlign marketing priorities with revenue goals and ensure a unified go-to-market strategy across all functions.\nWhat You Will Need

Bachelor's degree in Marketing, Communications, Business Administration, or related field required.\nMaster's degree/MBA Business Administration, Marketing, Strategy, or related field preferred.\n10+ years progressive experience in marketing, communications, and/or corporate strategy, with demonstrated success in B2B environments required.\n5+ years senior/executive leadership experience (VP, SVP, CMO, or equivalent) with direct team management and P&L or budget accountability required.\n5+ years B2B marketing experience targeting Credit Unions, community banks, or financial services organizations; credit union IT services experience required.\n5+ years proven track record in demand generation, integrated campaign management, and revenue-connected marketing in a fintech environment required.\nExecutive Strategy & Vision - required.\nExecutive-level strategic thinking, Strategic Influence, and enterprise vision setting\nAbility to shape organizational direction, set long-range priorities, and inspire confidence at the board and C-suite level\nLeadership & Team Development - required.\nProven ability to build and lead teams and drive change leadership\nProven track record of building high-performing teams, navigating ambiguity, leading transformation, and standing up new functions from the ground up\nB2B Marketing Expertise & Demand Generation - required.\nDeep B2B marketing expertise,\nDemonstrate Innovative Thinking\nDeep command of integrated marketing strategy, brand management, and demand generation with a track record of bringing creative, differentiated campaigns to life in competitive markets\nDigital Marketing & Technology Proficiency - required.\nDeep expertise in SEO/SEM, marketing automation, CRM, analytics, advertising platforms, and media buying\nProficiency across digital channels including paid and organic search, marketing automation platforms, CRM systems, and campaign analytics tools\nExecutive Communications & Storytelling - required.\nExpert executive communications, media relations, crisis communications, writing and presentation skills\nOutstanding ability to craft and deliver compelling narratives across executive, media, and public-facing audiences including crisis situations\nData-Driven Decision Making & ROI Focus - required.\nExcellent Analytical skills,\nResults Orientation\nExpertise with ROI measurement\nRelentless focus on measurable outcomes, pipeline growth, and revenue impact, backed by strong analytical capabilities and performance reporting\nCross-Functional Collaboration & Influence - required.\nCollaborative Partnership skills and strong cross-functional influence\nExpertise with budget management and vendor oversight\nDemonstrated ability to build trust and alignment across diverse stakeholders, manage agency and vendor relationships, and influence outcomes without direct authority\nCredit Union & Financial Services Industry Knowledge - required.\nClient-First Mindset\nExpertise in CU/financial services knowledge\nDeep empathy for credit unions and their technology needs, grounded in hands-on experience in the credit union or community banking space\nWhat We Offer

A collaborative, people-first environment where your expertise directly shapes technology solutions that support credit unions and the communities they serve. At SwitchThink, you'll work alongside experienced, mission driven professionals who value curiosity, thoughtful problem solving, and delivering meaningful outcomes for clients.\nCompetitive compensation and comprehensive benefits, paired with strong opportunities for professional growth and long term career development.\nFlexibility that supports real work life balance, including generous paid time off, paid holidays, and flexible scheduling.\nExposure to modern, enterprise scale technology solutions, including cloud platforms, business intelligence, and AI enabled services within a regulated financial services environment.\nOngoing investment in your development through training, certifications, continuous learning, and clearly defined career pathwayssupported by the stability of our credit union foundation and the innovation

","VP Strategy & Marketing Communication-ST

SwitchThink Solutions is a fast growing technology company supporting our parent organization, De...","VP Strategy & Marketing Communication-ST",[110],["B","3182766997"],"Work at SwitchThink Solutions","Marketing & Communications","/jobs/3182766997-vp-strategy-marketing-communication-st","Phoenix, AZ, United States","/jobs?keyword=SwitchThink+Solutions","/jobs?location=Phoenix%2C+AZ%2C+United+States","/jobs?keyword=VP+Strategy+%26+Marketing+Communication-ST",{"_66":67,"_68":111,"_70":112,"_72":113,"_74":114},"Phoenix","Phoenix, AZ, United States, 85003","AZ","85003",["D",1774667994000],"Desert Financial Credit Union","

Vice President Of Strategy, Marketing & Communications

SwitchThink Solutions is a fast growing technology company supporting our parent organization, Desert Financial Credit Union, and more than 175 external credit unions nationwide. Our solutions are built on the Correlation Keystone Platform and complemented by managed services, cloud hosting, disaster recovery, business intelligence, and AI offerings.

Our clients trust us. We have maintained zero customer churn for eight years and consistently earn strong client advocacy, with an NPS of 84. Our employees are equally committed, bringing a collaborative, team-oriented mindset and a shared passion for excellence. Backed by the financial strength of Desert Financial Credit Union, we offer stability alongside meaningful growth opportunities.

The Vice President of Strategy, Marketing & Communications serves as the executive leader responsible for shaping and driving SwitchThink's market position, brand authority, and growth trajectory. Reporting directly to the CEO, this role is a key member of the senior leadership team and holds enterprise-wide accountability for integrated strategy development, marketing execution, and corporate communications.

This executive will architect and scale the marketing and communications function from the ground up, bringing deep expertise in B2B marketing to Credit Unions and IT Services. They will personally drive initiatives while directing a lean team and external contractors, owning the work alongside the people being led rather than delegating from a distance The VP will translate SwitchThink's mission into compelling brand narratives, demand generation engines, and strategic initiatives that accelerate revenue growth and deepen credit union partnerships. As both a visionary leader and a hands-on executive, they will champion brand integrity, drive measurable business outcomes, and build a high-performing team culture rooted in data, creativity, and client-first thinking.

What You Will Do Here

Enterprise Strategy & Vision Leadership

Partner with the CEO and executive team to define and execute SwitchThink's corporate strategy.
Lead annual strategic planning cycles, drive cross-functional alignment, and translate organizational goals into actionable marketing and communications priorities.

Brand Management & Market Positioning

Own and evolve SwitchThink's brand identity, voice, and market position in the credit union IT services space.
Develop and enforce brand standards across all channels, ensuring consistency and resonance with target audiences.

Integrated Marketing & Demand Generation

Architect and lead full-funnel B2B marketing campaigns targeting credit union decision-makers.
Drive pipeline growth through digital marketing, content, events, sponsorships, partnerships, and ABM strategies with clear ROI accountability.

Corporate Communications & PR

Lead internal and external communications strategy, including executive communications, media relations, crisis communications, and thought leadership.
Serve as a communications advisor to the CEO and board.

Digital Strategy & Content Marketing

Own digital presence including website, SEO/SEM, email, and social platforms.
Oversee the development of high-value content including thought leadership, whitepapers, case studies, and webinars that drive credibility and engagement.

Market Intelligence & Competitive Insights

Lead ongoing market research, competitive analysis, win/loss reviews, and member sentiment studies.
Surface actionable insights that inform product, sales, and strategic decision-making at the executive level.

Executive Leadership & Team Development

Build, lead, and develop a high-performing marketing and communications function.
Foster a culture of innovation, accountability, and continuous growth. Define team makeup and effectively use contractors.

Analytics, KPIs & Performance Reporting

Establish and own marketing performance frameworks, KPI dashboards, and executive reporting.
Champion data-driven decision-making across all marketing investments and optimize spend for maximum business impact.

Budget & Vendor/Agency Management

Own the enterprise marketing and communications budget.
Manage agency, freelance, and vendor relationships strategically.
Evaluate and implement marketing technology to support scale, automation, and efficiency.

Cross-Functional Executive Collaboration

Serve as a strategic partner to Sales, Account Management, Product, Operations, and Finance leadership.
Align marketing priorities with revenue goals and ensure a unified go-to-market strategy across all functions.

What You Will Need

Bachelor's degree in Marketing, Communications, Business Administration, or related field required.
Master's degree/MBA Business Administration, Marketing, Strategy, or related field preferred.
10+ years progressive experience in marketing, communications, and/or corporate strategy, with demonstrated success in B2B environments required.
5+ years senior/executive leadership experience (VP, SVP, CMO, or equivalent) with direct team management and P&L or budget accountability required.
5+ years B2B marketing experience targeting Credit Unions, community banks, or financial services organizations; credit union IT services experience required.
5+ years proven track record in demand generation, integrated campaign management, and revenue-connected marketing in a fintech environment required.

Executive Strategy & Vision - required.

Executive-level strategic thinking, Strategic Influence, and enterprise vision setting
Ability to shape organizational direction, set long-range priorities, and inspire confidence at the board and C-suite level

Leadership & Team Development - required.

Proven ability to build and lead teams and drive change leadership
Proven track record of building high-performing teams, navigating ambiguity, leading transformation, and standing up new functions from the ground up

B2B Marketing Expertise & Demand Generation - required.

Deep B2B marketing expertise
Demonstrate Innovative Thinking
Deep command of integrated marketing strategy, brand management, and demand generation with a track record of bringing creative, differentiated campaigns to life in competitive markets

Digital Marketing & Technology Proficiency - required.

Deep expertise in SEO/SEM, marketing automation, CRM, analytics, advertising platforms, and media buying
Proficiency across digital channels including paid and organic search, marketing automation platforms, CRM systems, and campaign analytics tools

Executive Communications & Storytelling - required.

Expert executive communications, media relations, crisis communications, writing and presentation skills
Outstanding ability to craft and deliver compelling narratives across executive, media, and public-facing audiences including crisis situations

Data-Driven Decision Making & ROI Focus - required.

Excellent Analytical skills
Results Orientation
Expertise with ROI measurement
Relentless focus on measurable outcomes, pipeline growth, and revenue impact, backed by strong analytical capabilities and performance reporting

Cross-Functional Collaboration & Influence - required.

Collaborative Partnership skills and strong cross-functional influence
Expertise with budget management and vendor oversight
Demonstrated ability to build trust and alignment across diverse stakeholders, manage agency and vendor relationships, and influence outcomes without direct authority

Credit Union & Financial Services Industry Knowledge - required.

Client-First Mindset
Expertise in CU/financial services knowledge
Deep empathy for credit unions and their technology needs, grounded in hands-on experience in the credit union or community banking space

What We Offer

A collaborative, people-first environment where your expertise directly shapes technology solutions that support credit unions and the communities they serve. At SwitchThink, you'll work alongside experienced, mission driven professionals who value curiosity, thoughtful problem solving, and delivering meaningful outcomes for clients.
Competitive compensation and comprehensive benefits, paired with strong opportunities for professional growth and long term career development.
Flexibility that supports real work life balance, including generous paid time off, paid holidays, and flexible scheduling.
Exposure to modern, enterprise scale technology solutions, including cloud platforms, business intelligence, and AI enabled services within a regulated financial services environment.
Ongoing investment in your development through training, certifications, continuous learning, and clearly defined career pathwayssupported

","

Vice President Of Strategy, Marketing & Communications

SwitchThink Solutions is a fast growing technology company supporting our pa...",[125],["B","3187149675"],"Work at Desert Financial Credit Union","11 days ago","/jobs/3187149675-vp-strategy-marketing-communication-st","/jobs?keyword=Desert+Financial+Credit+Union",{"_66":67,"_68":111,"_70":126,"_72":113,"_74":127},"Phoenix, AZ, United States, 85001","85001",211,"name","Mansueto Ventures","agency","logo","https://production-rails-default.s3.us-east-2.amazonaws.com/public/legacy-logos/109473.JPG","slug","mansueto-ventures-careers","

Mansueto Ventures is home to two of the most iconic and vibrant brands in business publishing: Inc. and Fast Company. Every day, the content, awards, and events produced help entrepreneurs and innovators succeed by providing useful insights, sparking essential conversations, and offering much-needed inspiration.

Inc. is the voice of the American entrepreneur, inspiring and documenting the risk-takers and ultra-driven go-getters who represent the most dynamic force in the American economy.
Fast Company is the world’s leading business media brand, focusing on innovation in technology, leadership, and design to inspire readers to shape the future of business.

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