Sales and Brand Growth Director
Chick-fil-A, Champaign, IL, United States
Marketing Director
At Chick-fil-A, we are dedicated to serving our customers with unparalleled hospitality and high-quality food. Our commitment to excellence extends beyond the kitchen, and we are looking for a dynamic and strategic Marketing Director to join our team and elevate our brand to new heights. As the Marketing Director at Chick-fil-A, you will be responsible for developing and executing innovative marketing strategies that drive brand awareness, customer engagement, and sales growth. You will lead a talented marketing team, connect with leaders and organizations in Champaign-Urbana, and leverage data-driven insights to shape and implement impactful campaigns and local events. You will work directly with the owner/operator of Chick-fil-A Champaign, Dan Harrison. Key responsibilities include: Strategic planning: Develop and execute comprehensive marketing strategies that align with Chick-fil-A's brand values and business objectives. Campaign management: Lead the creation, execution, and optimization of multi-channel marketing campaigns, including digital, social media, print, and experiential marketing. Market research: Conduct market research and analyze consumer trends to identify opportunities for brand growth and competitive differentiation. Brand development: Maintain and enhance the Chick-fil-A brand identity, ensuring consistency across all marketing materials and communications. Team leadership: Manage and mentor a team of marketing professionals, fostering a collaborative and results-oriented environment. Budget management: Oversee the marketing budget, ensuring effective allocation of resources and maximizing return on investment. Partnerships & sponsorships: Identify and cultivate strategic partnerships and sponsorships that align with Chick-fil-A's brand values and marketing objectives. Performance analysis: Utilize analytics tools to measure and report on campaign performance, customer engagement, and overall marketing effectiveness. Serve the team and guests: Serve alongside a passionate and fun team for short periods of time while gaining insight into how the Chick-fil-A operation runs. Qualifications include: Bachelor's degree in Marketing, Business Administration, or a related field preferred but not required. Experience in marketing, with a proven track record of leading successful marketing initiatives in the quick-service restaurant or retail industry. Strong understanding of digital marketing, social media strategies, and consumer behavior. Excellent leadership, communication, and interpersonal skills. Ability to think strategically and execute tactically, with a keen eye for detail. Proficiency in marketing analytics tools and software. Passion for the Chick-fil-A brand and commitment to our purpose of creating and spreading joy in the lives of all we serve. Why join us? Innovative culture: Be part of a forward-thinking company that values creativity and encourages new ideas. Career growth: Opportunity for professional development and career advancement within a rapidly growing organization. Impact: Play a key role in shaping the future of a beloved brand and positively impacting the Champaign-Urbana community. Work schedule: 8 hour shift Weekend availability Holidays Day shift Benefits: Paid time off Health insurance Dental insurance Vision insurance Life insurance 401(k) 401(k) matching Employee discount Paid training Mileage reimbursement
At Chick-fil-A, we are dedicated to serving our customers with unparalleled hospitality and high-quality food. Our commitment to excellence extends beyond the kitchen, and we are looking for a dynamic and strategic Marketing Director to join our team and elevate our brand to new heights. As the Marketing Director at Chick-fil-A, you will be responsible for developing and executing innovative marketing strategies that drive brand awareness, customer engagement, and sales growth. You will lead a talented marketing team, connect with leaders and organizations in Champaign-Urbana, and leverage data-driven insights to shape and implement impactful campaigns and local events. You will work directly with the owner/operator of Chick-fil-A Champaign, Dan Harrison. Key responsibilities include: Strategic planning: Develop and execute comprehensive marketing strategies that align with Chick-fil-A's brand values and business objectives. Campaign management: Lead the creation, execution, and optimization of multi-channel marketing campaigns, including digital, social media, print, and experiential marketing. Market research: Conduct market research and analyze consumer trends to identify opportunities for brand growth and competitive differentiation. Brand development: Maintain and enhance the Chick-fil-A brand identity, ensuring consistency across all marketing materials and communications. Team leadership: Manage and mentor a team of marketing professionals, fostering a collaborative and results-oriented environment. Budget management: Oversee the marketing budget, ensuring effective allocation of resources and maximizing return on investment. Partnerships & sponsorships: Identify and cultivate strategic partnerships and sponsorships that align with Chick-fil-A's brand values and marketing objectives. Performance analysis: Utilize analytics tools to measure and report on campaign performance, customer engagement, and overall marketing effectiveness. Serve the team and guests: Serve alongside a passionate and fun team for short periods of time while gaining insight into how the Chick-fil-A operation runs. Qualifications include: Bachelor's degree in Marketing, Business Administration, or a related field preferred but not required. Experience in marketing, with a proven track record of leading successful marketing initiatives in the quick-service restaurant or retail industry. Strong understanding of digital marketing, social media strategies, and consumer behavior. Excellent leadership, communication, and interpersonal skills. Ability to think strategically and execute tactically, with a keen eye for detail. Proficiency in marketing analytics tools and software. Passion for the Chick-fil-A brand and commitment to our purpose of creating and spreading joy in the lives of all we serve. Why join us? Innovative culture: Be part of a forward-thinking company that values creativity and encourages new ideas. Career growth: Opportunity for professional development and career advancement within a rapidly growing organization. Impact: Play a key role in shaping the future of a beloved brand and positively impacting the Champaign-Urbana community. Work schedule: 8 hour shift Weekend availability Holidays Day shift Benefits: Paid time off Health insurance Dental insurance Vision insurance Life insurance 401(k) 401(k) matching Employee discount Paid training Mileage reimbursement