Senior Enrollment Marketing Specialist
University of Rochester, Rochester, NY, United States
Senior Enrollment Marketing Specialist
The Senior Enrollment Marketing Specialist develops and executes strategic marketing and communications campaigns to drive prospect engagement and enrollment for the School of Nursing. This professional-level role manages multichannel outreach, collaborates with stakeholders, and oversees vendor relationships to ensure consistent and effective messaging throughout the student journey. By leveraging data-driven tactics and institutional branding, the specialist advances recruitment goals and enhances the School's visibility and impact within the university and broader community. Essential Functions: Develop, implement, and manage multichannel marketing and communications campaigns for recruitment and enrollment, applying data-informed strategy across channels (e.g., email, digital ads, print, web, social) and throughout the prospective and admitted student journey. Lead cross-functional collaboration with Admissions, Communications, and external vendors to plan, advise on, and execute strategic marketing initiatives, providing recommendations aligned with program goals, enrollment priorities, and student audiences. Support Slate CRM and marketing automation setup, workflow optimizations, audience segmentation, and reporting to enhance prospective student engagement. Oversee strategic coordination and production of recruitment materials (brochures, flyers, digital collateral), ensuring adherence to brand standards and accuracy. Conduct market research and analyze campaign data to measure effectiveness, identify trends, and make recommendations for continuous improvement. Serve as primary liaison for vendor and agency relationships, managing contracts, timelines, and deliverables for marketing projects. Mentor and provide guidance to junior staff, student employees, or internal team members on marketing and outreach best practices, supporting onboarding and professional development. Minimum Education & Experience: Bachelor's degree in communications, marketing, or related area required Minimum of 5 years of professional experience in marketing, communications, or public relations required. Experience in higher education or healthcare industry context strongly preferred. Demonstrated experience with multichannel campaign planning, vendor management, and data analysis preferred. Or an equivalent combination of education and experience Knowledge, Skills and Abilities: Proficiency in marketing technology platforms (Slate CRM, email marketing, analytics, social media management) required. Exceptional written, verbal, and project management skills. The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University's Mission to Learn, Discover, Heal, Create and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.
The Senior Enrollment Marketing Specialist develops and executes strategic marketing and communications campaigns to drive prospect engagement and enrollment for the School of Nursing. This professional-level role manages multichannel outreach, collaborates with stakeholders, and oversees vendor relationships to ensure consistent and effective messaging throughout the student journey. By leveraging data-driven tactics and institutional branding, the specialist advances recruitment goals and enhances the School's visibility and impact within the university and broader community. Essential Functions: Develop, implement, and manage multichannel marketing and communications campaigns for recruitment and enrollment, applying data-informed strategy across channels (e.g., email, digital ads, print, web, social) and throughout the prospective and admitted student journey. Lead cross-functional collaboration with Admissions, Communications, and external vendors to plan, advise on, and execute strategic marketing initiatives, providing recommendations aligned with program goals, enrollment priorities, and student audiences. Support Slate CRM and marketing automation setup, workflow optimizations, audience segmentation, and reporting to enhance prospective student engagement. Oversee strategic coordination and production of recruitment materials (brochures, flyers, digital collateral), ensuring adherence to brand standards and accuracy. Conduct market research and analyze campaign data to measure effectiveness, identify trends, and make recommendations for continuous improvement. Serve as primary liaison for vendor and agency relationships, managing contracts, timelines, and deliverables for marketing projects. Mentor and provide guidance to junior staff, student employees, or internal team members on marketing and outreach best practices, supporting onboarding and professional development. Minimum Education & Experience: Bachelor's degree in communications, marketing, or related area required Minimum of 5 years of professional experience in marketing, communications, or public relations required. Experience in higher education or healthcare industry context strongly preferred. Demonstrated experience with multichannel campaign planning, vendor management, and data analysis preferred. Or an equivalent combination of education and experience Knowledge, Skills and Abilities: Proficiency in marketing technology platforms (Slate CRM, email marketing, analytics, social media management) required. Exceptional written, verbal, and project management skills. The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University's Mission to Learn, Discover, Heal, Create and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.